The Instagram Stories Podcast

Shawn Kallet is the co-founder and co-CEO of 203 Creates, an independent agency that helps brands and IP owners develop and execute entertainment-first content strategies that earn attention and drive performance. Shawn has over 20 years of experience developing innovative brand partnerships and revenue growth for media and creator economy leaders, including MTV, NBC News Digital, Studio71, Live Nation, and V10 Entertainment. In this interview, Shawn shares personal anecdotes from his time at major networks like MTV and NBC, including early challenges working with pioneers like Rob Dyrdek and Logan Paul. The conversation continues with stories about how brand partnerships have shifted from small experimental budgets to integrated media strategies that prioritize creator authenticity. Case studies involving brands like Dunkin’, NASA, and Sci-Fi Network illustrate the massive reach possible when companies trust the creative instincts of influencers. Links: Shawn Kallet's LinkedIn - ⁠https://www.linkedin.com/in/shawnkallet/⁠203 Creates - ⁠https://203creates.com/⁠⁠The Digest⁠ newsletter for marketing & media pros Grave Conversations - ⁠https://www.youtube.com/@graveconversations⁠Trivia For Kids Podcast - ⁠https://www.triviaforkidspodcast.com/⁠Logan Paul & Dunkin:Dunkin custom video on Logan’s FB page: ⁠https://fb.watch/oMZNyAjjiT/⁠Dunkin FB spot: ⁠https://fb.watch/oMZ41PTV0W/⁠⁠Dunkin Donuts Taps Vine Star Logan Paul For Branded Content⁠⁠Logan Paul On Influencer Marketing: “I’m Worth Three Times The Amount I’m Getting Paid" - Tubefilter⁠⁠The Influencers - CBS News⁠⁠Logan Paul Partnership Recap⁠Influencer brand partnership examples:⁠VSauce x NatGeo Mars⁠⁠Cats vs Zombies⁠ - Syfy Network & MrTVCow promoting Z Nation (brand elements have been removed)⁠Clearasil x Good Mythical Morning⁠ Find Daniel: The Instagram Stories - Social Media News: ⁠⁠⁠https://pod.link/1467688778⁠⁠⁠Instagram: @danielhillmedia Leave a Review: (⁠Apple Podcasts⁠)

In this interview, I chat with Diego Sanchez, a product manager at Buffer. He is a product leader with over a decade of experience launching new products from zero to one. At Buffer, he leads Community, the company’s newest product, focused on building scalable, meaningful social engagement.Diego explains what makes Buffer different from other social media management platforms - the team is dedicated to helping small businesses and creators grow through publishing, analytics, and engagement tools. He highlights the company's unique culture of transparency, featuring public salaries and a four-day work week to prioritize employee well-being. A major focus of the discussion is the launch of Community, a new tool that uses gamification and AI to help users respond to comments and build meaningful connections. Diego shares data showing that active engagement can increase post interactions by up to 42%, reinforcing the idea that creators should not simply "post and ghost."Ultimately Buffer aims to simplify the complex landscape of social media while remaining an independent and mission-driven company.You can find Diego online at:LinkedIn: https://www.linkedin.com/in/diesanxYou can find Buffer at:https://buffer.com/

In this episode of the Instagram Stories Podcast, I interview Anna Mangiello, a User-Generated Content (UGC) creator and coach. Anna is a former high school teacher turned full-time UGC creator and coach who has been creating UGC content since 2021. She has worked with over 800 brands, including Fiverr, Maybelline, L’Oréal, TikTok, Microsoft, Dr. Squatch, and many others.Anna has helped more than 700 creators build profitable online businesses through her programs, community, and digital resources. As a multi-passionate entrepreneur with a no-BS teaching style, Anna combines real industry experience with step-by-step education to help women build sustainable, scalable UGC businesses that support their families and give them true time flexibility and freedom.In this interview, Anna defines UGC as content produced by everyday people for brands to use on their own social media or for paid advertising, which allows creators to work without the pressure of posting to their personal accounts or having a large following. She emphasizes that while UGC offers creative freedom and flexibility, it is a demanding business that requires managing administrative tasks, legal contracts, and client negotiations. Anna also discusses her A+ creator community and her "Two-Hour Creator" course, which helps busy individuals—specifically those in the 30-plus demographic—break into the industry and leverage market gaps.You can find Anna online at:YouTube: A+SocialsTikTok: @aplussocialsInstagram: @aplussocials

This podcast episode features Jen Lehner, an AI strategist and consultant, and we review the accuracy of our tech and social media predictions for 2025 while looking ahead to the emerging trends of 2026. The conversation covers the ethical dilemmas of AI video generation, viral marketing successes like the "death" of the Duolingo mascot, and the potential for AI agents to handle personal tasks like grocery shopping and app building.(3:00) - Reviewing 2025 Predictions: Jen Lehner reflects on her successful predictions regarding AI content, wearables, and agentic AI, while Daniel notes that while he was wrong about YouTube Shorts replacing TikTok, he correctly identified the rise of "social media burnout" as a major topic.(10:00) - The Sora Controversy and AI Ethics: A major discussion point is the "fail" of AI video tools like Sora allowing users to recreate deceased individuals (e.g., Martin Luther King or Elvis), raising concerns about legacy, dignity, and the lack of consent from families.(18:00) - "Vibe Coding" with Lovable: Daniel and Jen Lehner discuss Lovable, an app-building tool that allows users to create functional apps simply by describing them—a concept known as "vibe coding". Daniel shares how he used it to build a camera app to help him take better photos of his wife.(24:00) - The "Death" of Duo the Owl: The hosts break down Duolingo’s viral marketing campaign involving the staged "death" and community-led resurrection of its mascot, which successfully drove 1.5 million users back into the app to save him.(31:00) - Wearable Tech & Privacy Struggles: Jen Lehner describes using AI digital notetakers that record and summarize entire days of conversations. However, she notes the ethical "guilt" of not being able to inform every person she encounters, such as a pharmacist, that they are being recorded.(35:00) - 2026 Social Media Predictions: Jen Lehner predicts an explosion in live-selling auctions via apps like Whatnot, where young sellers are already making millions through fast-paced, high-scarcity sneaker sales.(37:00) - The Analog Shift: Daniel’s wife, Lauren, suggests a counter-trend for 2026: a move toward "analog" social experiences where people host "no phone parties" to prioritize raw, genuine connection over glamorized digital lifestyles.(38:00) - The Future of AI Agents & Robots: Jen Lehner anticipates the rise of agents that can autonomously order groceries via Instacart and home robots capable of tasks like unloading a dishwasher.(40:00) - OpenAI’s Move into Hardware: Daniel highlights OpenAI’s collaboration with designer Johnny Ive to create a computing experience intended to be "less socially disruptive than the iPhone".(44:00) - AI in Podcasting: Looking at 2026, Jen Lehner predicts the rise of AI personas or "synthetic voices" that will source, curate, and record entire podcast episodes autonomously.Links:Jen Lehner: https://jenlehner.com/Front Row Daily Briefing: https://jenlehner.com/flash/

Bella Rose Mortel is a social media strategist and creative copywriter known for building authentic, high-impact digital brands. Currently at beehiiv, she leads content + strategy across LinkedIn, X (Twitter), Instagram and other platforms, blending strategy with storytelling to drive growth and engagement. With a background at Workweek and Morning Brew, plus her own Gen Z–focused newsletter The Personality Hire, she’s passionate about making B2B content feel human, relevant, and genuinely fun. Host Daniel Hill and Bella Rose discuss the critical importance for creators to "own their audience" through an email newsletter, as social media platforms can be unreliable due to algorithm changes or potential bans. Bella Rose highlights beehive's key differentiators from competitors like Substack, including its 0% cut on paid subscription revenue (only Stripe fees apply), a built-in ad network that offers sponsorship opportunities with no minimum subscriber count (even for those with as few as 100 subscribers), and a new fully integrated website builder. The discussion also covers beehiiv's tools designed to make content creation easier, such as AI writing assistance and various newsletter and website templates, emphasizing its role as an all-in-one platform to simplify growing and monetizing a content business. Bella Rose also shares insights from her dual perspective as a newsletter creator and social media strategist, explaining how newsletters foster a deeper connection with an intentional audience compared to the passive scrolling on social media, and offering practical advice on managing multiple social platforms.(2:30) beehiiv's All-in-One Platform & Website Builder: Bella Rose introduces beehiiv's new website builder, allowing for a fully integrated website with a newsletter, and highlights its growth and monetization tools as an all-in-one solution(3:30) Why Owning Your Audience with a Newsletter is Critical: Bella Rose emphasizes that creators cannot always trust social media algorithms (like TikTok bans or LinkedIn changes) to reach their audience, making owning an email list "super critical"(5:30) beehiiv's 0% Cut on Paid Subscriptions: Bella Rose states that beehiiv takes "0%" of subscription revenue, allowing creators to keep all their earnings except for Stripe fees, unlike Substack which takes a big cut(6:00) beehiiv's Built-in Ad Network for Sponsorships: She explains that beehiiv has an "ad network built in within the platform" that serves users sponsorship opportunities from premium sponsors like Roku and HubSpot(7:00) No Minimum Subscribers for beehiiv's Ad Network: Bella Rose clarifies that there is "not a minimum size" for newsletters to receive ads, noting that even those with "maybe 100 subscribers get offered ads"(10:00) beehiiv's AI Writing Tools: Bella Rose mentions that beehiiv offers AI tools within its editor to help writers tighten content, change language, or edit images, making the writing process easier(11:30) Full Website Hosting on beehive: Bella Rose confirms that users can host their entire custom website on beehiiv, fully integrated with their newsletter, eliminating the need for separate hosting platforms(17:30) Bella Rose's Social Media Strategy and Tips: She shares insights into her role as social media strategist at beehiiv, managing content for platforms like Twitter, LinkedIn, Instagram, and Threads, focusing on making product content fun and engagingFind Bella Rose:LinkedIn: ⁠https://www.linkedin.com/in/bellarosemortel/⁠Newsletter: The Personality Hire - ⁠https://bella-roses-newsletter.beehiiv.com/t/lifestyle⁠Find beehiiv: Web: ⁠https://www.beehiiv.com/⁠Instagram: ⁠https://www.instagram.com/beehiiv/⁠Find Daniel:Social Media News Podcast: ⁠https://pod.link/1467688778⁠Instagram: ⁠https://www.instagram.com/danielhillmedia/⁠Email Newsletter: ⁠https://subscribepage.io/danielhillmedia⁠

In this episode, Daniel sits down with Mathew Passy, co-founder of Custom Podcast Solutions, creator of Conntap, and enterprise support and sales for Libsyn Pro.Daniel and Mathew dive deep into the world of content creation, specifically why podcasting is crucial for creators, in addition to visual platforms like YouTube and TikTok. Mathew emphasizes the importance of audio-only content for situations where screens aren't viable (e.g., driving, working out, doing dishes) and discusses tools like Repurpose.io that automate the process of converting video content to audio for podcast platforms. They also highlight the necessity of clear intros and outros for audio versions of video content, treating the podcast audience with respect and guiding them.Show Notes:(0:00) - Welcome to The Instagram Stories podcast with host Daniel Hill.(0:45) - Adam Mosseri (Head of Instagram) introduces "Restyle," an AI tool for video editing, enabling changes to context (beach, snow), person's style (marble, porcelain), and color.(2:20) - Mathew Passy introduces himself as the co-founder of Custom Podcast Solutions (recording, mobile recording, live streaming, studio design/installation), creator of Conntap, and enterprise support/sales for Libsyn Pro.(3:45) - Discussion on the intimidation of podcasting for content creators focused on other platforms and the importance of "putting yourself where people are".(4:55) - Tools for automating content repurposing from video to audio, including Repurpose.io.(6:50) - The importance of including intros and outros when repurposing video content for audio podcasts, to guide the listener.(7:50) - How podcasting works: Explained through the RSS feed (Real Simple Syndication) and how it enables a direct, unremovable relationship with the audience, contrasting it with social media platform dependency.(10:00) - Mathew's origin story in podcasting, starting with a New Jersey radio station in 2008, followed by Wall Street Journal Radio, and founding The Podcast Consultant business.(15:00) - Custom Podcast Solutions' services for designing and installing custom audio/video studios for home and corporate clients, including unique solutions like a "rolling studio" and setups for "social selling" or a "home shopping network".(18:50) - Introduction to Contap (formerly Podcast Beacons): NFC-enabled devices (wristbands, key fobs, QR codes) for "dynamic microcasting." These allow owners to program a link page or use a "redirect" feature to send people directly to specific content, and the links can be changed dynamically.(21:00) - The concept of using Conntapfor super fan engagement and tracking, with ideas like NFC-enabled guitar picks for musicians.(22:50) - Where to find Mathew Passy online, plus Custom Podcast Solutions, and Conntap(23:10) - Daniel's outro, encouraging listeners to check out the show notes for links and to follow his other show, The Instagram Stories, and his new email newsletter.Find Mathew Passy online:Instagram: @mathewpassyCustom Podcast Solutions: https://custompodcastsolutions.com/Conntap - https://conntap.com/Find Daniel:Instagram: ⁠@danielhillmedia⁠Podcast: The Instagram Stories - Social Media NewsNewsletter: https://subscribepage.io/danielhillmedia

Heston Roberts is a 20-year I.T. professional in Web Development who credits MySpace for his introduction and passion for social media. Today, as co-host of The Social Roundtable live YouTube series, as well as Founder and President of social media marketing agency Social Varsity, he stands as a prominent figure in the chat marketing and chatbot industry, growing his presence as a social media innovator. Heston is known to create customized automated solutions for Instagram, WhatsApp, Facebook Messenger and others to provide small businesses and personal brands new ways to "work smarter, not harder".-----------------------------------------------------------------------------------------------------------The interview features Heston Roberts from Social Varsity. The main focus is on DM (Direct Message) automation, particularly using the tool ManyChat, primarily on Instagram but also touching on its applications for Facebook Messenger, WhatsApp, Threads, and TikTok. Heston explains how DM automation works, often triggered by users commenting specific keywords on posts or stories, allowing creators and businesses to deliver links or information directly to the user's inbox.This method is presented as more effective than directing users to a link in bio, as it meets users where they are and keeps engagement within the platform. He discusses the benefits, such as increased engagement which signals a relationship to the platform's algorithm, potentially increasing content reach.We also cover the rules and best practices associated with DM automation to avoid being flagged for spam by platforms like Instagram. Key points include not sending DMs immediately upon someone following, and prompting users with a question first before sending a link when the automation is triggered by a post comment (to confirm intent). Heston warns against setting up automations that trigger for any comment on a post, as this is often perceived negatively by users. He also notes potential issues with automated comment replies, especially for accounts with large followings, as a high volume can look suspicious to the algorithm.(00:00) Overview of Interview(01:03) Welcome to the Instagram Stories Podcast(03:08) Deep Dive into ManyChat(05:48) Exploring Automation on Different Platforms(07:44) Engagement Strategies and Best Practices(19:48) Morning Routine and Thread Scheduling(20:35) Exploring Threads and Desktop Version(23:29) The Social Roundtable Show(25:35) Transition to YouTube and ChallengesFind Heston online at:Web: Social-Varsity.comYouTube:  ⁨@SocialVarsity⁩  Instagram: @social.varsityThreads: @social.varsityFind Daniel on:Instagram: @danielhillmediaTikTok: @danielhillmediaThreads: @danielhillmediaThanks for watching!

Kirsti Lang is a marketer and creator based in Cape Town. By day, she's a senior content writer at Buffer. By night, she's a podcaster and creator, cultivating an audience of ambitious marketers looking to level up their productivity, tech stacks, and careers.In this episode, host Daniel and Kirsti Lang, content marketer at Buffer, explore data-driven Instagram strategies, focusing on content types, reach, engagement, and optimal posting times.**Show Highlights:**Introduction to Kirsti Lang (0:00-1:30): Kirsti introduces herself as a content marketer at Buffer, specializing in social media, productivity, and career growth.Buffer's Data-Driven Approach (1:30-4:00): Kirsti explains Buffer's data-driven approach to understanding social media algorithms and helping users make informed content decisions.Best Time to Post - Debunking the Myths (4:00-7:00): Daniel and Kirsti discuss common misconceptions about the "best time to post" and how Buffer's research offers a new perspective.Reels vs. Carousels: The Reach vs. Engagement Dilemma (7:00-16:00): Kirsti reveals Buffer's findings that Reels offer the highest reach, while Carousels drive the most engagement (12% more than Reels, 114% more than single image posts).Best Time to Post - The Data Revealed (16:00-24:00): Kirsti shares the best Instagram posting times (generally 3 PM-6 PM in the audience's time zone, specific times provided for each day), emphasizing their universal applicability.Weekends vs. Weekdays - Is it Worth Posting? (24:00-28:00): Kirsti advises prioritizing weekdays (especially Monday and Friday) for posting over weekends due to higher reach.The Importance of Content Quality (28:00-31:00): Kirsti stresses that high-quality content, including engaging hooks and authentic visuals, is crucial for success, even with optimal posting times.Following Kirsti and Buffer (31:00-33:00): Kirsti shares her social media handles and encourages listeners to explore the Buffer blog.Kirsti's Content Creation Setup (33:00-44:00): Kirsti describes her workspace and the simple tech she uses for video creation (Shure MV7 microphone, phone, budget tripod).Video Editing Tools and Process (44:00-47:00): Kirsti discusses her end-to-end video editing process using CapCut and her plans to explore more advanced tools.Find Kirsti online at:Instagram: ⁠@itsmekirsti⁠Buffer: ⁠Blog⁠Read all the articles discussed in the episode:⁠Data Shows Instagram Reels are Best For Reach — But Not Engagement⁠⁠The Best Time to Post on Instagram in 2025: We Analyzed 2 Million+ Posts to Find Out⁠Find me on ⁠Instagram⁠: ⁠@danielhillmedia⁠Find me on ⁠TikTok⁠: ⁠@danielhillmedia⁠Thanks for watching!

Jen Lehner is a digital marketing strategist, online course creator, and adjunct professor of digital marketing at Notre Dame College and Cleveland State University, founder of Jen Lehner Media, LLC, The Front Row and The Front Row Entrepreneur podcast. She is completely obsessed with sharing the wonders of digital marketing and online entrepreneurship with others. You can find Jen online at: The Front Row Flash Briefing: Amazon Alexa Web: https://jenlehner.com/ Facebook: https://www.facebook.com/thejenlehner/ Instagram: https://www.instagram.com/jen_lehner YouTube: https://www.youtube.com/@Jenlehnermedia (0:00) Intro: Host Daniel Hill welcomes listeners. (1:00) Reels Trial Feature: Instagram's new feature lets users test reels for 24 hours before posting. (4:00) Slow Time For Social Media News: The episode will recap 2024's social media highlights and predictions for 2025. (5:00) Guest Jen Lenher: Digital marketing and systems strategist, host of The Front Row Entrepreneur. (7:00) Favorite Moment of 2024: Jen: Australia's age limits on social media platforms. Daniel: The Timothy Chalamet look-alike contest promoted via flyers. (15:00) Favorite New Instagram Feature: Jen: Collaborative posts. Daniel: Reels Trial and Broadcast Channels. (18:00) Favorite New Tech: Jen: Ray-Ban smart glasses. Daniel: Orion glasses. (26:00) Best TikTok Trend: Both: "Very mindful, very demure." Daniel: The "I’m looking for a man in finance" audio clip. (30:00) Biggest Social Media Fail of 2024: Jen: X (formerly Twitter). Daniel: Lack of data security and managing multiple platforms. (39:00) Favorite Social Media Account: Jen: Alli K Miller on Instagram and @shop.aif on TikTok. Daniel: Subway Takes and Beyond Meat on Threads. Both: Nutter Butter's viral TikTok campaign. (48:00) Predictions for Social Media in 2025: Jen: Rise of organic content and community platforms, AI integration. Daniel: Creator burnout, YouTube Shorts growth, AI streamlining content. (54:00) Predictions for Tech in 2025: Jen: Agentic AI, wearables, health monitoring devices. Daniel: AI integration for task management (booking, purchasing). Enjoyed this episode? Leave a Review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow Me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@danielhillmedia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

This week on the Instagram Stories Podcast, five-time best-selling author Corey Walker, co-author of Instagram for Dummies and Instagram for Business for Dummies, joins the show to share her expertise on Instagram marketing. Corey explains how she became a successful author and why Instagram is the perfect platform for businesses of all sizes, even considering the rise of TikTok, YouTube Shorts, and Threads. During the conversation, Corey shares insights on using Instagram's features to connect with audiences: ○ She emphasizes the importance of using Reels and Carousels. ○ She suggests creating TikToks specifically for that platform and repurposing the content without the TikTok logo for Instagram Reels. About Corey Walker: Corey is the 5-time bestselling co-author of Instagram for Dummies, and Instagram for Business for Dummies. She is also a social media marketing agency owner in El Dorado Hills, California. Corey works with service based businesses to get more leads and sales through social media and email marketing by helping them get over the hump of posting on social media - whether they're held back by fear, time, or energy, her strategies get businesses on the right track of posting regularly. Episode Highlights: (00:01:32) Recent Instagram update from Adam Mosseri about DM inbox improvements, including request filtering and easier access to story replies. (00:03:32) How Corey became an author. Corey explains how she started writing "For Dummies" books after her friend and co-author, Eric Butow, needed an Instagram expert. (00:06:03) Planning content in advance. Corey shares her content strategy for businesses: planning in advance (ideally once a month), creating content pillars (3-5 topics to consistently discuss), and dedicating time for content creation. (00:07:13) What to avoid doing on social media. Corey discusses social media mistakes businesses should avoid, such as not planning content, ignoring the target audience, using stock photos, and neglecting video content. (00:08:06) Different approaches for short-form video platforms. Corey advises creating content specifically for each short-form video platform, like TikTok, YouTube Shorts, and Instagram Reels, while keeping the target audience in mind. (00:09:22) Current and future trends in social media marketing, including the continuing importance of Reels and Carousels, a shift toward authenticity rather than curated content, using Instagram’s built-in tools (because Instagram favors content created this way), and the rising importance of micro-influencers. (00:11:46) Helping service-based businesses develop content calendars and strategies, identify their target audience's pain points, and utilize the “Instagram Funnel” (Reels, feed posts, Stories, and live videos) to guide potential customers. (00:13:11) Corey’s new book and free course. December 5th is release date of the new Instagram for Business for Dummies, Third Edition, and her free 5-day email course called “Social Sprint: 5 Days to More Clients” is available now. (00:16:32) Corey’s volunteer work. Corey shares information about her volunteer work at a cat shelter, where she socializes cats to prepare them for adoption. Follow Corey: Website: ⁠https://themarketingspecialist.com⁠ Instagram: ⁠https://instagram.com/coreycwalker⁠ LinkedIn: ⁠https://linkedin.com/in/coreycwalker⁠ Social Sprint: ⁠5 Days to More Clients⁠ (FREE!) Instagram for Business for Dummies, 3rd edition (⁠Amazon⁠) Enjoyed this episode? Leave a Review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow Me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@danielhillmedia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

In this episode, marketing guru Nycole Hampton shares insider tips on everything from identifying potential brand partners to crafting compelling outreach emails. Discover strategies for standing out in a crowded market and building lasting relationships that turn opportunities into deals. Whether you're a seasoned influencer or just starting out, Nycole's insights will empower you to succeed in the ever-evolving world of influencer marketing! Nycole Hampton is a marketing expert with 19 years of experience in the industry and 13 years of leadership experience. She has worked on brand teams for global agencies, focusing on influencer marketing and social media. She is also an adjunct professor who teaches influencer and social media marketing. In this episode, Nycole answers listener questions about influencer marketing and shares practical tips for success. The episode covers topics like: ● How to identify potential brand partners: Nycole advises creating two lists - a "realistic list" of brands you already use and a "dream list" of brands you aspire to work with. ● How to write effective outreach emails: She emphasizes the importance of personalization, highlighting your relationship with the brand, and offering creative ideas for potential campaigns. ● How to follow up with brands: Nycole suggests using seasonal moments as opportunities to re-engage and recommends offering value by sharing your recent successes or asking for feedback. ● How to price your services in a changing market: She encourages influencers to understand their value and build a case for their pricing, considering additional deliverables or collaborative approaches to address potential engagement concerns. Nycole is a seasoned brand marketing leader with nearly two decades of experience in marketing and brand strategy, including thirteen years in leadership roles. Throughout her career, Nycole has cultivated a broad range of marketing expertise, overseeing brand marketing initiatives, including social media, influencer marketing, content production, integrated marketing and community engagement. At her core, Nycole is a builder—of brands, in-house teams, global agency practices, marketing philosophies, content engines for owned, paid, and earned channels, full-funnel integrated campaigns, and more. Her passion is driven by identifying opportunities to evolve, collaborate, challenge the status quo, and drive meaningful impact. Nycole specializes in leveraging brand and growth marketing tactics and content strategies to meet customers where they are in their nonlinear journey.Throughout her career, Nycole has worked with clients and strategic partners such as ALDI, Air New Zealand, American Airlines, Auntie Anne's, Barefoot Wines, Chicago White Sox, Impossible Foods, Kimpton Hotels, Microsoft, Milk PEP, New Zealand All Blacks, NFL, Rite Aid, Samsung, So Delicious, and USA Rugby.With her extensive background in brand and integrated marketing and early entry into both social media and influencer marketing, Nycole is excited to continue navigating the ever-changing marketing landscape. She enjoys leveraging her experience to educate and inspire the next generation of marketers, serving as an active mentor and speaking at industry events.Nycole received her Bachelor of Arts degree in Psychology and Sociology from Bowling Green State University.Nycole and her dog ChaCha call Los Angeles, CA home. You can find her on LinkedIn and Threads. [1:45-3:50] Identifying Potential Brand Partners & Crafting Outreach Emails [3:50 - 6:40] Standing Out from the Crowd and Viewing Ideas as Opportunities [6:40-9:35] Following Up with Brands and Offering Value Beyond Initial Pitches [9:35-11:10] Pricing Strategies and Demonstrating Your Value to Brands [12:45-17:25] Bonus Conversation: The Pressure to Appear "Professional" in Video Content Enjoy the episode!

In this episode of the Instagram Stories Podcast, I interview Chelsea Bradley, a social media strategist, who shares insights about her journey and expertise. Chelsea discusses her background in journalism, her transition to social media, and her approach to copywriting. We delve into topics such as crafting effective social media posts, the importance of being succinct, and strategies to stand out in a crowded market. Chelsea also offers practical tips on improving your copywriting skills and ensuring your message resonates with your audience. Towards the end, Chelsea talks about her involvement with a local Little League's social media and the impact she has made. About Chelsea Bradley: Chelsea is a social media strategist and consultant who emphasizes the importance of community and a solid social foundation. Her approach to business and live is to lead authentically, solve problems, connect and make a difference. She has worked with 150+ brands and 25+ agencies for over 15 years and spends her free time at Little League, San Diego Padres games or on her boat on the Pacific photographic sharks, dolphins and whales. Episode Highlights: (1:26) Effective copywriting, encompassing captions and emails, aims to capture attention and convey messages succinctly, informatively, and occasionally with humor. (7:15) Differentiating oneself in a competitive market necessitates pinpointing and communicating unique qualities through copywriting. (7:54) This may involve specializing in a niche area or emphasizing a distinct selling point. (12:26) A technique for discovering a unique voice and key messages is to engage in free writing without focusing on formatting. This process can help uncover authentic expression and messaging. (13:07) Every post should have a clear and deliberate purpose. Be it promoting a product, sharing an experience, or simply taking a break, the message should resonate with the intended audience. Follow Chelsea online: Instagram: https://instagram.com/chelsearhane Twitter: https://twitter.com/chelsearhane LinkedIn: https://linkedin.com/in/chelsearhane The Salty Shell Newsletter: TheSaltyShell.news Enjoyed this episode? Leave a Review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow Me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@danielhillmedia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

In this episode of the Instagram Stories Podcast, I interview Joey Kushinski, co-founder of SmartPost App, about the features and benefits of the social media scheduling and content creation tool. Joey is a passionate business leader with a background in computer science, and co-founder of Smart Post App LLC. He is dedicated to improving productivity across social media platforms for Smart Post App's users. Smart Post App is a versatile platform that simplifies social media management for users. Available across iOS, Android, and the web, it streamlines the process of creating and scheduling content. Users can compose their posts within the app and seamlessly share them across multiple social media platforms. By allowing content creation at users’ convenience and strategic posting during peak engagement times, Smart Post App enhances productivity and audience interaction. In this interview, we discuss the origins of SmartPost App, its unique advantages compared to competitors like Buffer and Hootsuite, and how it helps users manage and schedule their social media posts effectively. Joey also talks about recent and upcoming features including image editing, AI integration, and YouTube Shorts support. Additionally, Joey shares his passion for drag racing and how technology intersects with this hobby. Find Out More About Joey and the Smart Post App: Smart Post App - https://smartpostapp.com/ Smart Post App Medium - https://medium.com/@smartpostapp Instagram - https://www.instagram.com/smart_post_app YouTube - https://www.youtube.com/user/pyraego Enjoyed this episode? Leave a Review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow Me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@danielhillmedia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Want more content like this? Check out my Social Media News Podcast - ⁠⁠⁠⁠⁠⁠The Instagram Stories

In this episode, we dive deep into the world of influencer marketing and content creation with Lindsay Gamble, a leading consultant and advisor in the creator economy. From his early days as a hip hop blogger to mastering Threads and other social media platforms, Lindsay shares valuable insights on building a personal brand, staying ahead of industry trends, and creating content that resonates. Lindsey Gamble is an influencer marketing and creator economy consultant, advisor, and speaker. Using his experience building influencer marketing programs for enterprise consumer brands and his deep understanding of the creator economy, he leads brands in entering new trends within the creator economy. He has previously worked with brands like PayPal, Tyson Foods, SharkNinja, Weber Grills, Fanatics, HotelTonight, Burt’s Bees, The Scott’s Company, and GoPro. He also writes a weekly newsletter that breaks down creator economy news and trends, providing actionable insights for creators and brands. The newsletter was named one of the best marketing newsletters to subscribe to in 2024 by Buffer. Lindsey's work and expertise have earned him recognition as a Top Voice in the Creator Economy by LinkedIn and a Top Creator Economy and Influencer Marketing Expert by Business Insider. Quotes from this interview: "If you're passionate about something and you create content over time, you can create opportunities." "What I love about Threads is because it's connected to Instagram, you're able to still build off your Instagram presence, but it's another way to really share text-heavy content." On Threads: "You get those early adoptive benefits, but also you can fail early in some cases." "As a marketer, I think it's important to understand what the platforms care about so you can start creating content that leans into that." "I think most brands should be creator-first and think about those relationships." Follow Lindsey: Threads: https://www.threads.net/@lindseygamble_ LinkedIn: https://www.linkedin.com/in/lindsey-gamble/ Enjoyed this episode? Leave a Review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow Me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@danielhillmedia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Want more content like this? Check out my Social Media News Podcast - ⁠⁠⁠⁠⁠The Instagram Stories

Cyndi Zaweski is an award-winning journalist and content strategist here to help you tell better stories. Her StoryCraft marketing framework gives founders a cohesive strategy to share their passions and expertise, using their story as the throughline between what they love and who they serve. She writes about the intersection of business growth and personal growth to inspire storytelling ideas in her community of more than 80,000 people online. In this episode, Cyndi Zaweski, owner of StoryCraft with Cyndi, dives deep into the art of storytelling for solopreneurs and brands. Cyndi discusses the importance of storytelling beyond just answering why a business was started. She explains how a brand’s story is its personality and can be used to connect with the audience, make content engaging, and drive home a brand's mission. Cyndi shares practical tips on finding and crafting your own story by looking at your life experiences and the common struggles you’ve faced. She emphasizes that every story needs tension or conflict to be compelling, using examples like her journey from being an uncomfortable news anchor to becoming confident on camera through consistent practice on Instagram Stories. The episode also explores how individuals can position themselves as authorities without traditional credentials, by associating with experts and packaging valuable information effectively. Cyndi’s approach provides hope for aspiring content creators and entrepreneurs, showing that expertise is not just about having a degree but about experience and adding value. Listeners will walk away with actionable insights on how to reframe their personal struggles into inspirational stories, and how to use these stories to build a strong, relatable brand presence. The conversation highlights the significance of consistency, vulnerability, and the willingness to learn and evolve in the process of storytelling. Find Cyndi online at: Website: www.cyndizaweski.com  Newsletter: www.cyndizaweski.com/newsletter Short-Form Storytelling Course Waitlist: www.cyndizaweski.com/storytelling-course Instagram: https://www.instagram.com/cyndizaweski/ Enjoyed this episode? Leave a Review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow Me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@danielhillmedia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Want more content like this? Check out my Social Media News Podcast - ⁠⁠⁠⁠⁠The Instagram Stories

In this episode, we chat with  Kristen Bousquet, a creator monetization coach who helps content creators and influencers build profitable businesses. Kristen shares her journey from starting her business during the pandemic to creating a thriving membership community that combines the intimacy of one-on-one coaching with comprehensive educational resources. Kristen started her company after selling her first business for $100k at 25 years old, and since then has been able to generate over $450k in her creator business as a microinfluencer. Soulcialmate’s goal is to educate entrepreneurial creators on how to turn their online influence into a profitable, self-sustaining business through "Soulcial Scoop" podcast, creator membership ("Soulcial Suite"), and coaching programs all while keeping the "soul" in "soulcial media". We dive into her podcast, Social Scoop, where she discusses social media news and offers actionable tips for creators. Kristen also shares her innovative "anti-pitch" method for connecting with brands—focusing on relationship building over cold pitching. She offers insights on identifying your unique value proposition and why it's crucial for standing out in a crowded space. Kristen's passion for animal rescue also shines through as she discusses her experience fostering dogs and her commitment to making a difference in the lives of animals. Whether you're a seasoned creator or just starting out, this episode is packed with practical advice and inspiration to help you take your content creation journey to the next level. Don't miss it! Timestamps: [00:00] Introduction to Kristen Bousquet [02:15] The origin of Kristen's membership community [08:30] Overview of the Social Scoop podcast [12:45] When to start monetizing your content [17:00] The "anti-pitch" method explained [30:00] Defining your unique value proposition [41:20] Applying the anti-pitch method to podcasting [45:30] Kristen's involvement in animal rescue and fostering dogs Links: Learn the Anti-Pitch Method with This Guide Follow Kristen on Instagram: @KBOUSQ Check out Kristen's podcast Soulcial Scoop: Listen here Learn more about Kristen’s membership community: Join here Thank you for listening! Enjoyed this episode? Leave a Review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow Me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@danielhillmedia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Want more content like this? Check out my Social Media News Podcast - ⁠⁠⁠⁠The Instagram Stories

In this episode, I interview Jenn Herman. Jenn is a social media consultant, speaker, and globally recognized Instagram expert. She is ranked the top IG expert by ChatGPT and is a sought-after, international speaker providing tips, resources, and training for organizations of all sizes that need to structure their social media strategies. Her business background includes Administration, Sales, Human Resources, and Marketing and she enjoys bringing all these skills together to help you grow your business. Jenn has been featured in Inc., Fox News, BBC News, Yahoo Finance, Entrepreneur, HuffPost, The Verge, CBS Radio LA, and numerous other podcasts and publications. She is the author of “Instagram for Dummies”, “Instagram for Business for Dummies”, and “The Ultimate Guide to Social Media Marketing”. In This Episode We Discuss: Practical Strategies: Discover actionable tips on creating effective Instagram Reels, understanding the importance of content length, and making the most of different types of posts. Content Strategy: Jenn shares a unique strategy to reboot your Instagram profile with three key types of posts each week to maximize engagement and growth. The Power of Shares and Saves: Understand the significance of shares and saves on Instagram, and how they impact your reach and engagement. Time Management Tips: For those with limited time and resources, Jenn provides a streamlined approach to managing your Instagram presence effectively. Key Takeaways: Instagram Evolution: Learn how Instagram has evolved over the years and what that means for your current marketing strategy. Reels Strategy: Get a breakdown of how to use Reels effectively, including the ideal lengths and content types to boost visibility and engagement. Rebooting Your Profile: Jenn's strategy to rejuvenate your Instagram content and find out what resonates best with your audience. Story Integration: Tips on how to incorporate Stories into your content strategy to maintain daily engagement. Follow Jenn online : Instagram: Jenn Herman Membership Program: Profit Your Profile Website: Jenn's Trends Enjoyed this episode? Leave a Review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow Me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@danielhillmedia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Want more content like this? Check out my Social Media News Podcast - ⁠⁠⁠The Instagram Stories

Amanda Marochko is a Staff Product Manager at Buffer, responsible for maintaining and expanding Buffer's core product offering through channels and integrations. Prior to Buffer, she was the International Growth Lead (EMEA) at Shopify. Outside of work, she runs a non-profit for women in tech. She is originally from Ottawa, Canada and currently based in Amsterdam, The Netherlands. In today's episode, we talk about Buffer - how social media managers and content creators can use it - plus the recent Threads integration Buffer just launched. Follow Amanda's journey online using the follow links: Twitter - https://twitter.com/Marochko Threads - https://www.threads.net/@marochko Instagram - https://www.instagram.com/marochko Find Amanda (and the rest of the Buffer team) at Buffer.com Leave a Review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow Me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@danielhillmedia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ News Podcast - ⁠⁠The Instagram Stories

Stephen Johnson is a Staff Writer for Lifehacker where he covers pop culture, including two weekly columns “The Out of Touch Adults’ Guide to Kid Culture” and “What People are Getting Wrong this Week.” Find Stephen at Lifehacker.com Leave a Review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow Me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@danielhillmedia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ News Podcast - ⁠The Instagram Stories

Show Notes: Lia Haberman is a social media advisor and educator. She consults for brands such as Google, Robert Half and AT&T; runs social workshops for groups such as Macy's Style Crew and the Costume Designers Guild; and teaches social media marketing and influencer marketing at UCLA Extension. She’s been featured on NPR’s Planet Money and quoted in outlets such as in The Washington Post, Business Insider and Ad Age. And every week, she writes a newsletter for 25K+ marketers and creators called ICYMI (In Case You Missed It) to keep everyone up to speed. Follow Lia: ICYMI Newsletter (Substack) Twitter Threads Instagram News Podcast - The Instagram Stories Leave a Review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow Me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@danielhillmedia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Taylor Lorenz is a technology journalist in Los Angeles, CA and author of the new book Extremely Online: The Untold Story of Fame, Influence, and Power on the Internet. She has written for The New York Times, The Washington Post, The Atlantic, the Daily Beast, and many other publications. She is currently a technology columnist for The Washington Post's business section covering online culture and the content creator industry. She was previously a technology reporter for The New York Times business section, The Atlantic, and The Daily Beast. Her writing has appeared in New York magazine, Rolling Stone, Outside magazine, and more. She frequently appears on NBC, CNN, MSNBC, CBS, and the BBC. Lorenz was named to Fortune’s 40 Under 40 list of leaders in Media and Entertainment. Adweek included her in their Young Influentials Who Are Shaping Media, Marketing and Tech listing, stating that Lorenz “contextualizes the internet as we live it.” Town & Country named her to their New Creative Vanguards list of a rising generation of creatives, calling her “The Bob Woodward of the TikTok generation.” In 2023, Lorenz was named tech and media influencer of the year by the World Influencers & Bloggers Association. In this interview, Taylor talks about her new book, Extremely Online: The Untold Story of Fame, Influence, and Power on the Internet - and we discussed: Taylor's goals in writing Extremely Online The most fun part of the book to write (and my favorite parts to read) How she deals with the negativity she receives for her writing and social posts What Taylor thinks will be the biggest trend for online culture 2024 Her thoughts on AI and the impact it will have) on internet culture What Taylor thinks it would take to make online culture fun again Listen to the Daily Show: ⁠⁠The Instagram Stories⁠⁠ Leave a Review: ⁠⁠Apple Podcasts⁠⁠ Want to support the show? ⁠⁠Buy Me a Coffee⁠⁠

Do you struggle with hashtags or you're never sure what to post? If so, you're going to like this episode. Slay.so is all about hashtags, post ideas, keyword-optimized captions, and insights, using AI. Matthew Pierce cofounded Slay.so (previously known as Hashtag Slayer) with his wife Danica. The husband and wife team have been helping influencers and entrepreneurs take the stress out of Instagram hashtags since 2021, and have recently expanded their platform to help creators tackle content creation and social strategy, too. Slay.so combines AI tools with Instagram data to help you save time and be more creative than you would otherwise. You can find Slay.so on Instagram @getslay.so and get a free 10 day trial. Listen to the Daily Show: ⁠The Instagram Stories⁠ Leave a Review: ⁠Apple Podcasts⁠ Want to support the show? ⁠Buy Me a Coffee⁠

Are you ready to start monetizing your social media accounts? Regardless of what platform you spend the most time on, you're going to like this episode. Adrian, CEO and co-founder of BILI (BecauseILoveIt.com), is a seasoned leader in advertising, media, and technology. With a proven track record in revenue growth and high-performance culture, he's excelled as a board member, speaker, and volunteer. Adrian's diverse experience spans tech, media, advertising, and business development, honed in both startups and corporations. His role at BILI underscores his dynamic leadership. For brands, BILI combines the performance base model with brand awareness. For Influencers, BILI gives them an easy way to monetize their social content across any and all social media platforms. Sign Up for BILI and get a $100 Credit! Listen to the Daily Show: The Instagram Stories Leave a Review: Apple Podcasts Want to support the show? Buy Me a Coffee

Sarah Frier is the author  of No Filter: The Inside Story of Instagram, the winner of the 2020  Financial Times and McKinsey Business Book of the Year Award. She also  runs coverage of the world's biggest technology companies for Bloomberg  News out of San Francisco. Her award-winning features and breaking  stories have earned her a reputation as an expert on how Facebook,  Instagram, Snapchat, and Twitter make business decisions that affect  their future and our society. Frier is a frequent contributor to  Bloomberg Businessweek and Bloomberg Television. Purchase No Filter: The Inside Story of Instagram Listen to the Daily Show: The Instagram Stories Leave a Review: Apple Podcasts Want to support the show? Buy Me a Coffee

Hani Mourra is a husband, Dad, CEO and founder of Repurpose.io – an easy-to-use automation tool that helps entrepreneurs, coaches, and content creators maximize their exposure without spending hours publishing to multiple platforms. When you work hard to create a video – whether you start creating it in the TikTok app or in the Instagram app – you want as many people as possible to see it. You should be posting it everywhere you can, and it should be automated. Repurpose.io does this for you. In this episode, we talk about how to use Repurpose.io for cross-posting Reels, TikToks, YouTube Shorts, and more. Sign up for a free 14 day trial of Repurpose.io and follow Hani’s journey from the links below: Facebook: https://facebook.com/hanimourra Facebook Page: http://facebook.com/repurpose.io.page/  Instagram: https://instagram.com/hanimourra Twitter: https://twitter.com/hanimourra Linkedin: https://www.linkedin.com/in/hanimourra/ Other Important Information about the Show: The Instagram Stories is sponsored by Hashtag Slayer! Register at HashtagSlayer.com and use code IGStories for a free month. Want to support the show? Buy Me a Coffee Leave a Review: Apple Podcasts

Mike Yan is the co-founder and CEO of ManyChat, which is currently helping over 1 million businesses in 190 countries around the world revolutionize how they communicate with their customers. At the core of Manychat is the ability to enable businesses to leverage Messenger by Facebook, Instagram Automation, SMS, and email for marketing, sales, and support. There’s a revolution underway that’s reshaping how businesses around the world interact with their customers, and Mike Yan is leading the charge. As the co-founder and CEO of ManyChat, he’s made it his goal to disrupt the $5BN+ email marketing industry by bringing the convenience of messenger apps to business-to-customer communication. The story of ManyChat traces its roots back to 2015. Messaging apps were taking off around the world, and Mike was hard at work trying to write a script that could automate marketing messages to Telegram’s 65M users. The idea had potential, but he’d hit a wall — what had appeared to be a simple concept on the surface required a maze of complex code to execute.  Mike knew that if you can’t get around a wall, you go over it. So he came up with an even bigger, bolder idea: a visual-based platform that would allow anyone to create dynamic and engaging chat automations, all without needing to be a coding wizard. A few months later, ManyChat was born.  Fast forward to today, and ManyChat has exploded into the #1 Chat Marketing platform in the world. The tools Mike first imagined back in 2015 are now employed by nearly two million businesses in 190 countries, driving sales, qualifying leads, and nurturing customer relationships. To find Mike and Manychat online, visit: Web: https://manychat.com – Get a free month using code “MIKE1MONTHFREE” (without quotes!) Instagram: https://www.instagram.com/themikeyan/ Summit: https://igsummit.com – April 5th and 6th (FREE!) Enjoying this content? Leave a Review: Apple Podcasts Support the Show: Buy Me a Coffee Want to be on the show? Send me a DM @danielhillmedia Thanks for listening!

Jennifer Lehner is a digital marketing strategist and systems strategist. She shows entrepreneurs how to build an audience and monetize their expertise online using social media and digital tools. She creates online courses and trainings and her favorite place to hang out is in her private mastermind, The Front Row VIP. She lives in Shaker Heights, Ohio with her husband, 3 kids and a golden retriever. Jen is doing a FREE 3 day workshop this week, called Solopreneur to CEO Secrets, all about building a system using her method and finding the right virtual assistant. The program starts on Tuesday and you can get access by going to CEOSecretsTraining.com Don’t think you need a Virtual Assistant? Check out the guide Jen made – 160 tasks to give to a VA! You can find Jen online at: Web: https://jenlenher.com Twitter: https://twitter.com/jenrgy Facebook Group: The Front Row Don’t forget to check out Jen’s free guide – 160 Tasks to Give a Virtual Assistant – and be sure to register for her free 3 day workshop Solopreneur to CEO Secrets at CEOSecretsTraining.com! Enjoy this content? Leave a Review: Apple Podcasts Support the Show: Buy Me a Coffee Want to be on the show? Send me a DM @danielhillmedia Thanks for listening!

Matthew Pierce is a full-stack web designer and developer who’s been making websites since he could still count his age on his fingers. Working in design, development, and marketing, he’s helped countless businesses grow their revenue online. He also holds a Bachelor’s in Communication Design from Emily Carr University (that’s how he met his wife Danica, but that’s a different story). Having previously grown the Instagram account for his collaborative artist’s community (@paneljam) he knows all too well the difficulty that comes with managing social media as a solopreneur — so he loves a chance to make things easier.  Hashtag Slayer is a tool designed to empower everyone to find success on social media, while saving time in the process. It allows you to build optimized hashtag collections, shuffle your hashtags, analyze your competitors tags, optimize for Reels and remove banned hashtags so you don’t get penalized. You can find Matthew online at: Instagram: https://www.instagram.com/hashtagslayerapp/ Web: https://www.hashtagslayer.com/ Note: Use coupon code IGStories for a free month trial of Hashtag Slayer!

Nicole Tremaglio is a Branding Consultant, Pop Culture Writer, and Host of the Nicstalgia podcast (launching 2/1/22). She helps brands leverage TikTok and emerging social platforms to create a cult following of brand enthusiasts. Nicole is known for being on the pulse of pop culture and cutting edge of digital trends.You can connect with Nic @nicoletremaglio on Instagram and TikTok, watch or listen to the Nicstalgia podcast (launching February 2022), and subscribe to her weekly newsletter, Real Talk, which pulls back the curtain on her entrepreneurial journey. Find Nicole online at: Instagram: https://www.instagram.com/nicoletremaglioTikTok: https://www.tiktok.com/@nicoletremaglioPodcast (launching 2/1/22!): https://www.nicoletremaglio.com/nicstalgiaReal Talk newsletter: https://view.flodesk.com/pages/6178a5b61fd6118f0e915074

For a long time, I didn’t know how to describe what I do. I’m not a social media “guru”. I’m not a photographer, I’m not a videographer. It took me a while to figure it out, but I’m a Product Manager. In this episode, Ashley Coffey invited me on her podcast, “Coffey and Code” to talk about my career path, my podcast, and a lot more. If you’re enjoying the show, and you’d like to support my efforts – you can buy me a cup of coffee. Thanks in advance! You can find me online at: Instagram: https://www.instagram.com/danielhillmedia Twitter: https://www.twitter.com/danielhillmedia Support the show! Buy Me a Coffee

Brian Kofi Hollingsworth is a Graphic Designer with over 15 years experience, creating and consulting with brands big and small over the years, everything from general elections in the UK and Kenya, to barbershops, chefs, natural skin and hair products, live events, alcohol brands, charities and influencers.  Brian believes social media is everyone’s opportunity to show the world what you can do and not just tell people like back in the day when you had when you had your life written on paper, now your worth is digital, you can use it to qualify yourself whether you’re running a business or looking for a job, His mission is to educate creators to brand and market themselves by utilizing the most relevant platforms. In this episode, Brian and I were invited to do a Q&A for the Social Media Strategies Summit back in October, right after I gave a talk on the latest changes to the Instagram algorithm. Brian is super knowledgeable and frankly, I was more excited to hear his answers to the questions than anything else – and I LOVE Q&A, so that tells you a lot. You can find Brian online at Web: https://www.thebkh.uk/ Instagram: https://www.instagram.com/thebkh/ Twitter: https://twitter.com/thebkh YouTube: https://www.youtube.com/thebkh If you enjoyed this episode, please leave a review on Apple Podcasts, so you can help others find the show. Thanks for listening!

Ashley Langer is a natural born connector and extrovert with over 10 years of experience planning marketing and networking events.  As the founder of Business Socialistas, Ashley works to build a community of female entrepreneurs where women can connect, support one another, find resources and grow their businesses.  Most notorious for their elevated networking events, Business Socialistas cultivates unique experiences that empower women and brings them together in person and on social media.When not on the ‘gram or event planning, Ashley spends her time going to the beach, exercising and enjoying a delicious meal with her friends, family, husband and two daughters. In this episode, Ashley breaks down her 5 key steps to building a community on Instagram. She explains in detail how she uses each step with examples, but her list includes: * Support – like, comment, cheer your friends on* Share – share with your audience in a meaningful way* Spotlight – feature someone that your community will connect to* Summon – get feedback and input to involve your community* Social – build community by featuring your community in your content You can find Ashley online at: Web: https://www.business-socialistas.com Instagram: https://www.instagram.com/business.socialistas

Carrie Gottschalk is a highly recognized influencer within the social media industry and has been at the forefront of the social media revolution for 13 years, paid social media for 5 years, and has managed over 15 million dollars in ad-spend — working with large clients Shari’s Berries, Wyndham Hotels, and TEDxMileHigh. With her extensive experience in domestic and international markets she’s known as a skilled social media strategist, advertiser and has also gained a strong understanding of digital performance metrics with a good portion of her experience in eCommerce, Direct Response, and Performance Marketing. In this episode, we talk about how to set up your Instagram profile for maximum sales potential, along with the advantages of having an Instagram Shop, plus much more. You can find Carrie at: https://www.instagram.com/carriegottschalk https://www.carriegottschalk.com If you would like to hear more Instagram strategy (but mostly Instagram news!) check out my daily show, The Instagram Stories, on your Amazon Echo smart speaker or Google Nest under “News Briefings”, or on any other podcast platform including Apple Music and Spotify. If you would like to support the show, you definitely can buy me a cup of coffee – just go to https://buymeacoffee.com/igstories. Thanks for listening and I hope you liked the show!

Nikki Canning is the Editorial Manager at Later — the leading visual social marketing platform for Instagram, Facebook, Twitter, Pinterest, and TikTok. Her experience in digital media has taken her to London, Sydney, and Dublin, and she’s helped dozens of brands build their content and social strategy. When Nikki’s not working on blog content for Later, you’ll find her outdoors with her dog, Arlie, or listening to the latest true crime podcast. I first met Nikki when I started writing for Later – I wrote a blog post about captions in Instagram Stories, which had been a goal of mine for a long time. In this episode, we talk about some strategies for having others creating content for you – typically referred to as User Generated Content – and working with smaller influencers for maximum impact. Since we recorded the podcast, Later has announced a new date for LaterCon — join Nikki and team Later on Sept 29th for a day-long virtual event all about social strategy. Get your free ticket here! You can find Nikki at: Instagram: http://www.instagram.com/nikkitravelled Instagram: https://www.instagram.com/latermedia/ Web: https://later.com/ LaterCon: https://later.com/latercon

This week on the show, I share a Q&A I did at the Social Media Strategies Summit a few months back, where I shared secrets about how the Instagram algorithm works and how to take advantage of it. If you enjoy this podcast, I would really appreciate a review on Apple Music so other people can find the show! If you’d like to be on the podcast, please send me a message on Instagram (or Twitter!) @danielhillmedia and we’ll work out all the details. Enjoy the episode!

Sara Alter is a veteran entrepreneur, business coach, certified life  coach, and the Founder of MOMENT Consulting.         With a background in marketing, branding and PR, Sara leverages 20 years  of entrepreneurial experience to help her clients build unique,  sustainable, buzz-worthy brands.  Sara has been featured in Entrepreneur Magazine, Thrive Global,  Authority Magazine, CEO MOM Magazine and in Conde Nast Fingerprints as  their pick for creative innovator.         You can find Sara online at:         Web: www.moment-consulting.com         Instagram: https://www.instagram.com/momentconsulting         Article: Consulting Tips for Your Business

Lisi Metzger has been in the social media space since 2009. She created a blog called, “The Beauty File,”posted content for over five years and grew an engaged community online. She was featured in several online publications such as GraziaUK & Refinery 29. She is passionate about connecting with and creating content for small businesses, brands & professionals.  She is a social media strategist and the founder of L Studio Media, a social media agency, based out of New York. She helps businesses grow their online presence through social media management and content creation, 1:1 strategic planning sessions and online coaching.  She helps businesses clarify their message to create strategic plans and grow by attracting the “right” followers who convert to customers and clients. Her agency also works with businesses in an ongoing manner, providing social media management on a monthly basis. Offline, she enjoys listening to music & podcasts, reading, art, traveling, biking, doing Pilates & spending time with her family and friends. Here are the links to what Lisi mentioned on the show: https://zest.is/Marketing articles aggregated onto a homepage- “the latest content in blogging, content, email, growth, metrics, strategy, tools, social, influencer & branding”(you download the zest extension on chrome) https://trello.com/en-US Trello is great for organizing your projects and ensuring your to-dos are completed in a timely manner. You can find Lisi online at: Instagram: @lstudiomedia Web: https://www.lstudiomedia.com/

Mary Pendleton is a nationally recognized social media strategist and self-proclaimed chillpreneur. Her expertise lies in Instagram growth with a passion for purpose-driven businesses! She offers 1:1 strategic planning sessions and a handpicked hashtag membership to help increase visibility and sales. Mary is a mom of 3 and calls in San Francisco home. In this episode, we talk about how Mary got started on Instagram, transitioning from shop owner to Instagram expert, hashtag strategies, Mary’s program “Hashtag Hero”, and much more. You can find Mary online at: Instagram: https://www.instagram.com/lovemarypendleton Web: https://www.hashtag-hero.com

Sandie DeMarco has been in the social media industry as a consumer, business builder, and coach since 2015. She has successfully built social media communities and ultimately sales on Periscope (now owned by Twitter), Snapchat, Instagram, and Facebook. Sandie owns SociallyBranded, a Social Media Agency where she is a social media coach. #TeamSociallyBranded partners with Real Estate Professionals to help them generate organic leads and build brand awareness through her unique management services. In this episode, Sandie and I talk about the lessons we learned from Snapchat and Periscope, and how they apply to Instagram. We also get deep on hashtag strategies, and what to do if you feel like your Hashtags are not giving your posts any additional reach. Connect with Sandie online at: Instagram: https://www.instagram.com/sociallybrandedlive Web: https://sociallybranded.live

Allison Springer is a full-time teacher and part-time heath coach who helps other busy women prioritize nutrition and fitness in their daily life. Over the past 3 years, Allison has grown her Instagram to build her business and mentored other health influencers to do the same. Allison and I met on Clubhouse in an Instagram room, and I’ve been following her journey ever since. She really puts herself out there in her videos, and I love seeing other people do that because so many of my friends and colleagues are terrified of this concept. In this episode, we chat about Allison’s regular job, her strategies for growth using Reels, and how she uses small snippets of time to accomplish as much as possible. You can find Allison at: Instagram: https://www.instagram.com/al.meets.world Instagram: https://www.instagram.com/al.meets.social

Today’s episode is a little different. Usually I have guests share their  Instagram secrets – but on this episode, I share the secrets!         This was an interview I did with Strixmedia on their podcast, giving my  story of how I got started with Instagram, how I began working with  podcasting and Amazon Alexa, plus some insights about where the world of  technology and content creation is headed. And of course, I share some  strategies brands can use to grow their Instagram accounts.         If you enjoyed this episode, please leave me a review on Apple Music (or  iTunes!) – that would help others to find the show.         Leave a Review: Apple Podcasts Thanks!

Breanna Jacobs leads the Social Media Strategies Summit event portfolio. She produces 8+ conferences per year, working directly with senior level speakers and collaborating with marketing and sales teams to drive event publicity and content marketing initiatives. She’s researched and launched several new, successful programs from scratch including the UX Strategies Summit, Mobile+Web Developer Conference and the Brand Strategy Conference. Prior to GSMI, Breanna was an ESL teacher, studied and taught abroad in Spain (Olé!). She graduated with a BA in Global Studies from UC Santa Barbara. She’s a runner, bookworm, and traveler. In this episode, Breanna and I chat about the upcoming Social Media Strategies Summit and the Instagram session I’ll be presenting, along with her favorite social media tools for creating conference-related content. You can sign up for the Social Media Strategies Summit (and use code DANIEL10 for 10% off!): https://socialmediastrategiessummit.com/virtual-conference-february-2021/

Mark is an Aussie guy who together with his pup Mya, travels the world, sharing pet friendly travel tips while showing you can have a dog and a life of adventure. In this episode, Mark and I discuss how he got started building his community, how to leverage Facebook groups, building a media kit for sponsors to show them your engagement levels, and much more. You can connect with Mark and Mya online at: Instagram: https://www.instagram.com/mark_and_myas_adventures Web: https://markandmyasadventures.com.au/ Facebook: https://www.facebook.com/markandmyasadventures YouTube: https://www.youtube.com/channel/UCGOeQBqLEmMxeKwYCCNjbAg In this episode, Mark references the Social Blue Book, which you can find at https://welcome.socialbluebook.com/

Amanda Domuracki is a social strategist with 7+ years of experience in social. Amanda has shepherded brands through the evolving art-slash-science of brand building online, including watershed moments like The Handmaid’s Tale and Fyre Fraud launch stunt at Hulu, to nascent projects like launching Spotify’s podcast presence in the social space or PewDiePie’s influencer network, Revelmode. Amanda likes to do cool stuff to make cool people talk about cool brands. Currently, Amanda leads social strategy across Spotify’s podcast vertical for owned, exclusive, and distributed content to further push podcasts into the cultural mainstream. Recent campaigns include The Archewell Holiday Special from the Duke and Duchess of Sussex, The Michelle Obama Podcast, which reigned as the most talked-about podcast of the summer on social, and The Joe Rogan Experience and Harry Potter At Home. Amanda also oversees the social and editorial strategy for podcasts on global @spotify social channels, and on @spotifypodcasts and sub-brand channels. In this episode, Amanda and I discuss the best way to get listeners interested in your audio through Instagram, how to pick which parts of the podcast to feature on social media, and more. You can find Amanda online at: Instagram: https://www.instagram.com/amandadomuracki/ Twitter: https://twitter.com/amandadomuracki

Rachel is the artist and owner of Rainylune, a brand that creates cute and chaotic frog themed products. She juggles the full time job of running her business while also being a full time student at ASU. Rachel was recently contacted by the Instagram Partnerships Team, who offered a free session to help her grow her account. You can read her detailed explanation of all the information provided on the blog post she wrote here. In this episode, we talk about strategies to implement the instructions Instagram provided to Rachel, along with how to determine what is a realistic amount of content to create and her future plans to write a blog post explaining how to seduce the algorithm and the user. You can find Rachel online at: Web: https://rainylune.com/ Instagram: https://www.instagram.com/rainylune/ Twitter: https://twitter.com/rainylune

Mindy Thomas is a marketing professional in the digital ad strategy and organic strategy space. In a former life, she was a professional hairstylist and makeup artist. Passionate about moving the beauty industry forward, she forayed into marketing, specializing in local branding, content creation, and paid ad strategy. Over the past 8+ years, Mindy has racked valuable experience on both the agency and brand side; most recently working for a major hair care and cosmetology education conglomerate. With the un-predicability of 2020, she decided to step away from her full-time career to focus her attention on her two children as they navigate virtual learning and adapt to a new way of living while making sure they continue to prosper and grow, even in the middle of a pandemic. Follow along as she works to reinvent a life that reflects the era we’re living in, the good and the bad, but more importantly, it’s unseen opportunities. Mindy resides in a suburb just outside of Columbus, Ohio with her husband, two kids, and their German shepherd/hound mix. In this episode, Mindy and I discuss how to pivot to a different life choice without regrets, how to make a hair salon Instagrammable, what her favorite tools and apps are for managing her Instagram, and a lot more. You can find Mindy online at: Web: http://www.mindythomas.comInstagram: https://www.instagram.com/mindysthomasTwitter: https:www.twitter.com/mindysthomas

Marty Markenson is passionate about creating augmented reality applications and content. By day he works as a product manager for PTC’s industrial AR platform. By night he creates AR filters for Instagram. In this interview, we discuss how to make your own GIFs for Stories, how to upload them so they can be re-used across different platforms (including TikTok!) and how to film yourself properly for a GIF. Check out the rest of the episode for more! Connect with Marty at: Instagram: https://www.instagram.com/igstorystrategyWeb: https://www.cavelit.com And check out these great GIFs Marty made for me! I added them to GIFHY so I can use them in my Instagram Stories!

John Ferrara is an Instagram expert, strategist and philosopher. With  over 6 years of experience, John has helped thousands of entrepreneurs  grow their business using Instagram.         When I interview guests on my podcast, I rarely hear something  completely unfamiliar to me about Instagram. When I interviewed John, he  said something about IGTV stats that I never heard before – and my first  thought was that John must be wrong. I was thinking I should interrupt  to correct him, but my brain said “what if he’s right? You don’t know  everything.” I’m so glad I didn’t say anything because John was right.  There’s a really interesting IGTV stat you can check that I did not know  existed.         In this episode, John and I talk about the right mindset for growing on  Instagram, and he explains the methodology behind his Masterclass.  John’s Masterclass is designed around 7 Laws will help you attract more  clients, engage with your ideal customers and get you paid without  needing more followers. You can find the 7 Laws of Instagram at the link  below.         Connect with John at:         https://www.instagram.com/johnferrara         http://www.johnferrara.com/7laws

Amanda Robinson is The Digital Gal. She is widely recognized in the digital marketing industry for her knowledge, training, skills and coaching as a Facebook Ads expert with her Swift Kick In the Ads Membership, her 4 Week Facebook Ads Training Bootcamp, and for her creative chatbot skills. She is an author, international speaker, consultant, and educator who has taught thousands of business owners and entrepreneurs the foundational skills of Facebook Ads. Amanda brings personality and passion to teaching others how to make Facebook ads work for them. In this episode, Amanda and I talk about getting started with Instagram ads, including using Facebook Ads Manager, plus we discuss Facebook Messenger bots finally coming to Instagram, and how businesses can take advantage of it. We also discuss how to get started with ads on Instagram. If you’ve never used Instagram Ads before, boosting posts is a simple and easy way to start in small amounts. However, once you start spending close to $500 per month, Facebook Ads Manager is a much better option because it gives a variety of tools and choices that can help you reach your desired target audience, ensuring your money is spent as efficiently as possible. You can find Amanda online at the following places: Instagram: https://instagram.com/thedigitalgal Twitter: https://twitter.com/thedigitalgal Website: https://thedigitalgal.com/ Swift Kick in the Ads Membership Program: https://thedigitalgal.com/swift-kick-in-the-ads-3/

Taylor Loren is the director of content marketing at Later, the #1 Instagram marketing platform. She is passionate about helping entrepreneurs grow their business through the power of Instagram marketing, which she does through the popular Later blog and free online Instagram courses. Taylor was named a LinkedIn Top Voice of social media marketing and awarded Best Startup Marketing in Canada. You can follow her on Instagram at @taylor.loren