EPISODE · Mar 5, 2021 · 19 MIN

Episode 46: Underberg

from Liquor and Liqueur Connoisseur · host Matt Birchard

Episode 46 features Underberg herbal bitters, intended as an after dinner digestive aid. The bottle is 20mL at 44% ABV, or 88 proof and individually wrapped in paper with the label on the outside of this paper.Enjoy this episode with an Underberg neat from a glass!Underberg's official website: https://www.underberg.com/Brief Historical Timeline:1846 - Underberg founded by Hubert Underberg - on his wedding day!1851 - Filed for legal protection of the bottle1867 - The Underberg glass was designed and released1939-49 - Production ceases for a decade due to lack of raw materials1949 - Emil Underberg, grandson of the founder, relaunches Underberg in only the 20ml paper wrapped bottles1970s - Underberg introduces their jingle, "Komm doch mit auf den Underberg" set to the tune of the Colonel Bogey March2002 - The "Tops & More" loyalty program is launched2011 - One cap is returned every three seconds as part of the "Tops & More" loyalty programKey Cocktails:Underberg is meant to be consumed neat from a glass, all in one swallow. But, it can be used as a flavoring, so here's a cocktail:Ice-Berg:1 oz. Tequila reposado1 bottle of Underberg1 oz. Orgeat Syrup 0.75 oz. Lemon JuiceBlend with ice until smooth, serve in a coupe glass and stick the Underberg bottle in as a garnish, the clean neck inserted into the drink.References:Much of the content for this episode came from Underberg's website, more than usual.Smallflower.com history of UnderbergMarketing Intelligence Review Interview with Dr. Hubertine Underberg-Ruder (PDF)Wikipedia Article on UnderbergWikipedia Article on the "Colonel Bogey March"Cocktail recipe, the Ice-BergContact Information:Official show website is: www.liquorandliqueurconnoisseur.comJoin my mailing list: http://eepurl.com/hfyhHfFacebook: https://www.facebook.com/liquorandliqueurconnoisseurInstagram: https://www.instagram.com/LiquorandLiqueurConnoisseur/Twitter: @LLConnoisseur