Episode 6: Using social media to grow a low-carb, sugar-free food company, with Annie Leal

Annie Leal founded I Love Chamoy, a company that specializes in creating sugar-free, low-carb chamoy sauce, in response to realizing that her diabetic father had a plethora of sugar-free American snacks but no sugar-free options for Mexican treats. The mission to create such a food item became near to Annie’s heart since she wanted her dad to be able to enjoy the traditional condiment in a healthy way—and she used social media to get the word out about her company. Now 250K TikTok followers, Annie sits down with us to share her journey and offer some tips to help other founders achieve similar social media success. This podcast may be brand new but we’re already looking for ways to improve it and give you the best resources possible! We want to hear from you. Send us comments or questions ([email protected]) or DM us on social media (links below). Most importantly, don’t forget to subscribe and rate our show! INSTAGRAM: http://instagram.com/notrichyetpod YOUTUBE: https://www.youtube.com/@notrichyetpodcast5835/featured