EPISODE · Aug 27, 2021 · 24 MIN

Episode 67: Absolut Vodka

from Liquor and Liqueur Connoisseur · host Matt Birchard

Episode 67 features Absolut Vodka, the brand that clever print ads made, from the Swedish state-controlled liquor monopoly. Bottled in 750ml at 40% ABV, or 80 proof, it retails for $20.Enjoy this episode with some Absolut however you like it. Absolut's official website: https://www.absolut.com/us/Brief Historical Timeline:1879 -L.O. Smith begins selling Absolut Rent Bränvin1917 - Swedish government entity, Vin & Sprit is formed1979 - Absolut Vodka, the brand for export, is created1979 - Absolut Vodka is first sold in the United States by Carillion Importers1980 - The first ad, entitled "Absolut Perfection" runs1984 - Sales surpass 440,000 cases1985 - Artist Andy Warhol is commissioned to paint his rendition of the Absolut bottle, creating "Absolut Warhol"1989 - Absolut becomes the largest imported spirit by volume in the USA1994 - Vin & Sprit replaces Carillion Importers with Seagrams in the USA2008 - French spirits conglomerate Pernod-Ricard buys V&S from the Swedish government for $8.3 Billion US Dollars Key Cocktails:Absolut is unflavored vodka, it literally mixes with anything!References:Wikipedia Article on AbsolutWikipedia Article on V&S GroupWikipedia Article on Lars Olsson SmithAbsolutAd.comBook: Vodka - How a Colorless, Odorless, Flavorless Spirit Conquered America by Victorino MatusContact Information:Official show website is: www.liquorandliqueurconnoisseur.comJoin my mailing list: http://eepurl.com/hfyhHfFacebook: https://www.facebook.com/liquorandliqueurconnoisseurInstagram: https://www.instagram.com/LiquorandLiqueurConnoisseur/Twitter: @LLConnoisseur