Episode 71: Jägermeister

Episode 71 features Jägermeister, a herbal liqueur originally developed by a hunter for hunters, that became a global sensation when the college crowd in the US discovered chilled shots and clever marketing was applied. Bottled in 750ml at 35% ABV, or 70 proof, it retails for $26.Enjoy this episode with a shot of Jägermeister, and I dare you to try it neat! Jägermeister's official website: https://www.jagermeister.com/en-USBrief Historical Timeline:1878 - Wilhelm Mast founds a vinegar business 1934 - Jägermeister recipe is perfected by Curt Mast1972 - Sidney Frank begins importing Jägermeister to the USA Early 1980s - A Baton Rouge Louisiana newspaper said that Jägermeister, to the drinker, is instant Valium.1980s - The Jägerettes, attractive women promoting the drink, are introduced1993 - The Tap Machine is launched2015 - Mast Jägermeister buys Sidney Frank Importing2019 - US sales are 1.49 million 9-liter cases, and about 7 million cases are sold worldwideKey Cocktails:Jägermeister is consumed as a chilled shot. To really get into a party mood, try a Jäger Bomb.1 oz. Jägermeister3 - 4 oz. Red Bull energy drinkDrop a shot glass filled with the Jägermeister into a glass filled with the Red Bull. Drink as it fizzes. References:Wikipedia Article on JägermeisterInc. Magazine Interview with Sidney FrankNew York Times Article on Sidney FrankPress Release on the Tap MachinePress Release on Sidney Frank Importing AcquisitionSales Figures from StatistaContact Information:Official show website is: www.liquorandliqueurconnoisseur.comJoin my mailing list: http://eepurl.com/hfyhHfFacebook: https://www.facebook.com/liquorandliqueurconnoisseurInstagram: https://www.instagram.com/LiquorandLiqueurConnoisseur/Twitter: @LLConnoisseur