Episode 77: Licor 43

Episode 77 features Licor 43, Cuarenta Y Tres, a Spanish liqueur. (Why this wasn't episode 43, I don't know, I missed it!) Bottled in 750ml at 31% ABV, or 62 proof, it retails for about $25.Enjoy this episode with Licor 43 neat, or with espresso. Licor 43's official website: https://www.licor43.com/ Brief Historical Timeline:209 BC - The Roman's conquer a part of southern Spain and encounter "Liqvor Mirabilis" that Licor 43 is said to be based on1946 - The Zamora family begin bottling Licor 43 themselves1950s & 60s - Advertising is used to cement the brands position in the Spanish market1970s - Exports to other parts of Europe and the Americas begin1980s - The brand builds a sailing ship to sail around the Cape of Good Hope and Cape Horn2011 - Licor 43 is recognized as the fastest growing premium liqueur in its category2010s - Investments are made to double production capacity2015 - New bottle is designed2016 - Brand extension comes2020 - Ready-to-Drink (RTD) products featuring Licor 43 are introducedKey Cocktails:Licor 43 has many key cocktails and their own glasses - visit their website for more.The Carajillo is so popular, it's sold as an RTD bottle. But you can easily make your own, here's how:1 Part Licor 431 Shot of EspressoIcePour the Licor 43 over ice, top with the hot shot of Espresso. Enjoy!References:Zamora Company WebsiteLiquor.com ReviewThe Spruce Eats Article on Licor 43Difford's Guide ListingYouTube - Licor 43's JourneyYouTube - Experiencia 43 Press Mention Showing Historic BottlesGolden Visas In Spain - Travel Listing on Licor 43The Spirits Business Article on New Packaging & GrowthContact Information:Official show website is: www.liquorandliqueurconnoisseur.comJoin my mailing list: http://eepurl.com/hfyhHfFacebook: https://www.facebook.com/liquorandliqueurconnoisseurInstagram: https://www.instagram.com/LiquorandLiqueurConnoisseur/Twitter: @LLConnoisseur