Episode 9: Controlling Your Own Destiny - How to Build a Sustainable Fractional Consulting Practice

As you contemplate your next career move, maybe establishing your own consulting practice is something you are thinking about as an interim step, as you search for your next full-time role, or maybe this is the time to pursue a new long-term vision that allows you to be fully in control of your own destiny—putting your expertise to use, choosing your projects, choosing with whom to work with, setting your own schedule, and setting your own salary.In this episode, Antonio Montano, a seasoned marketing executive and strategic advisor, delivers a “how-to” approach to structuring your practice, attracting the ideal clients, building trust quickly, and delivering measurable impact that keeps you in demand. Learn more about Antonio: https://www.linkedin.com/in/antoniomontano/Learn more about CMO 360 Insights: https://www.cmo360insights.com/Keywords: Layoffs, Unemployment, Job Search, Self-employment, Fractional Consulting, Freelancing, Career Transition, Marketing, Biotech, Client Retention, Professional Development, Thought Leadership, Consulting Fees, Career Transition, EntrepreneurshipChapters0:00 Welcome3:30 What is a fractional consultant? Definition and scope6:46 Epiphany moment and launching the consultancy9:29 Attractive elements of a fractional career11:02 Defining identity, outcomes, and how to package services12:28 Choosing the right clients and building a portfolio21:26 Discovery calls and team involvement24:24 Productizing and templatizing services to scale27:03 Client retention and referrals28:27 Thought leadership and visibility43:53 Ongoing professional development and upskilling47:50 Closing reflections and considerations about corporate returns