Episode 95: Consumers' sustainability attitudes are shifting; here's how brands should react

Host Andrew Davidson welcomes guests Richard Cope, Lisa Dubina and Scott Stewart for a discussion about consumer attitudes towards sustainability, how they are changing and what brands should do to adapt. Climate change and water and food shortages are rising to the top of global consumers' priority lists as events like the Ukraine conflict and extreme weather play a greater role in their daily lives. Learn about the behavioural differences across markets, why brands need to be more aware of changing preferences, the role of authenticity and education in messaging, and the brands, products and services that stand out - for better or worse. Listen now!This episode is a preview of the upcoming 2022 Sustainability Barometer. Download the free 2021 Sustainability Barometer (mintel.com/consumer-sustainability-barometer) and keep an eye on Mintel's social channels in the coming weeks for access to the new research.Mintel clients can log in now to access the US (reports.mintel.com/display/1101749/) and Canada (reports.mintel.com/display/1100449/) Sustainable Consumer reports.Non-clients should visit the Mintel Store (store.mintel.com/) to learn more and buy a report today.Host: Andrew Davidson, SVP/Chief Insights Officer, Mintel Comperemedia.Guests: Richard Cope, Senior Trends Consultant, EMEA, author of the Mintel Sustainability Barometer.Lisa Dubina, Associate Director, Culture and Identity, Mintel Reports US.Scott Stewart, Associate Director, Lifestyles and Retail, Mintel Reports Canada.