Estela Dos Santos Rocha And Aman Sareen On Savvy Strategies For Leaner Teams

A leaner team paves the way for a smarter UA strategy—a must-have for studios with a broad portfolio like Gazeus Games. Estela Dos Santos Rocha, Marketing Coordinator at Gazeus, tips her hand to share the savvier steps any marketer can take to make the most out of their tight-knit team, from attracting the awareness of attention whales to playing to the preferences of old and new users alike. After that, our host, Peggy Anne Salz, dives deep into growing and re-engaging mobile app consumers with Aman Sareen, CEO of Aarki. Aman breaks down the Aarki rebrand, reveals the metrics that really matter, and surprises us with his take on how many partners marketers should work with to move the needle on campaigns—and remain sane. CHAPTER TIMESTAMPS 00:00 - Estela Intro 01:58 - Managing UA across a broad portfolio 05:30 - Attention whales 08:15 - What entices players? 09:18 - Estela in her own ads 10:30 - Making the most of a small team 12:48 - Appeasing new and old players 14:33 - What to pay attention to in A/B tests 16:55 - Small step, big career impact 19:25 - Maintaining motivation 21:10 - Aman Intro 22:20 - 3 pillars of the new Aarki 24:00 - More or less partners? 25:35 - What metrics matter? * * * * * * * * * * * * * * *  ** Let's Connect ** 👉🏻 Twitter - https://twitter.com/pgbiz  👉🏻 LinkedIn Group - https://www.linkedin.com/groups/144491/  👉🏻 Facebook - https://www.facebook.com/PGbiz  👉🏻 Website - https://www.pocketgamer.biz  Check out more world-class speakers sharing their insights and expertise at one of our events. You can find details of our next event here - https://www.pgconnects.com/next-event