Evolve Your Niche To Increase Value As A Coach

Here's the audio to a recent staff meeting I was asked to participate in with District H, a microgym located in Houston, Texas.  The owner has done an amazing job creating a profitable business and great careers for these coaches, but he's playing the long game and asked me to provide insight as to how they can continue to evolve their value proposition within the fitness industry by becoming an SME in a particular field.