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Ex-Penguin-Random-House-Chef Markus Dohle (#624)

EPISODE · Sep 3, 2023 · 1H 31M

Ex-Penguin-Random-House-Chef Markus Dohle (#624)

from OMR Podcast · host Philipp Westermeyer - OMR

Rund 15.000 neue Bücher bringt der weltgrößte Buchverlag Penguin Random House jährlich auf den Markt – und 60 Prozent davon floppen. Im Gemeinschaftspodcast von OMR und "On the way to New Work" verrät Ex-CEO Markus Dohle, wieso das Geschäft trotzdem extrem lukrativ ist, wieso er Amazon und E-Books nie als Bedrohung wahrgenommen hat und mit welchem Angebot er Barack und Michelle Obama letztlich davon überzeugt hat, einen Vertrag mit der Bertelsmann-Tochter abzuschließen.

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Ex-Penguin-Random-House-Chef Markus Dohle (#624)

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