Filters to Live By: What Custom Filters Do I Need for Amazon Advertising?

Amazon PPC is a game of finding areas to amplify or diminish, and some of the best tools in your arsenal are filters. Whether you’re a newbie or a pro, this episode of the show, featuring Amazon PPC Expert and resident badger, Clement Hynaux, is sure to fire up new ideas of filters to live by. Keyword filters. Target filters. Brand analytics filters. And more! All of the filters! Listen to this episode because it’s time to badger up. We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 What to expect in this episode 7:25 Campaign Level Filters & action items 8:45 Ad Group Level Filters best practice 9:16 Keyword/ Target/ Search Term/ Product Ad Filters 9:50 Where to find these filters 11:50 How do you determine what filters you need? 14:19 How do you determine what’s high-click without orders? 18:42 Brand Analytic, SQPD, Product Opportunities, Brand Metrics Filters 20:56 Filter: High-click, non-converting spend 24:09 Filter: High spend, no orders 26:32 Filter: Lots of clicks with high/ low ACOS 29:18 Filter: High impression, low CTR 32:37 Filter: Few impressions, few clicks 33:34 How to create more comprehensive filters 35:38 Product Filters & Placement Filters 37:28 Your homework: Get your filter game up! If you like what you hear, leave us a video review! 🦡 Resources & Links 3 Filters to Use Weekly In Your Search Term Report on Amazon ACOS for Amazon: What is ACOS and How Do I Calculate It for Amazon PPC? 30 Filters and Bulk Actions in Ad Badger’s Amazon PPC Software Why Amazon’s Search Query Performance Dashboard Is Awesome How Do I Maximize Sales With Amazon’s Product Opportunity Explorer? Brand Metrics: How Do You Make the Most of It on Amazon Advertising? Amazon Advertising Stats (Updated Often) How Do I Fix Low-Click Search Terms on Amazon PPC? How Do I Identify and Handle Duplicates in Amazon Search Term Report? 🦡 📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing Subscribe to our newsletter Look through all our show notes: Book a call to discuss Amazon PPC strategy - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Clement Hynaux Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno  Graphic Designer: Vanessa Nieto