Financial Outcomes vs. Financial Products
Episode 70 of the Expert Insights podcast, hosted by Total Expert, titled "Financial Outcomes vs. Financial Products" was published on September 2, 2020 and runs 6 minutes.
September 2, 2020 ·6m · Expert Insights
Summary
When communicating with your customers or members, are you selling a product or an outcome? The difference between these 2 approaches is crucial when engaging with consumers and coming from a place that has their financial wellness in mind. Total Expert Founder & CEO Joe Welu and Chief Customer Officer Sue Woodard discuss what this looks like in practice and how financial institutions can position their customers and members for long-term financial success.
Episode Description
When communicating with your customers or members, are you selling a product or an outcome? The difference between these 2 approaches is crucial when engaging with consumers and coming from a place that has their financial wellness in mind. Total Expert Founder & CEO Joe Welu and Chief Customer Officer Sue Woodard discuss what this looks like in practice and how financial institutions can position their customers and members for long-term financial success.