FitLiving UK’s Ali Sheik talks fitness festivals

The demand for festivals has grown enormously in the last few years. However, it’s not just music lovers that are being catered for by event organisers. In recent times we’ve seen festivals covering areas of interest including; cars, gin, food, YouTube, and video gaming. In this week’s Event Industry News podcast, James Dickson welcomes an organiser of one such festival to the show. Ali Sheik is part of the team behind FitLiving UK, a weekend long gathering of fitness lovers. Taking place on the beautiful beach of Bournemouth, the event sees fitness fans gather to participate in group exercise activities, meet well-known instructors, and engage with suppliers of products & services related to maintaining a healthy lifestyle.