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Flying High with Kris+: Growing Singapore Airlines’ Loyalty in Australia (#679)

EPISODE · Jun 19, 2025 · 32 MIN

Flying High with Kris+: Growing Singapore Airlines’ Loyalty in Australia (#679)

from Let's Talk Loyalty

The World’s Largest Loyalty Programs™ research report from Let’s Talk Loyalty is now available.Download it by subscribing to our newsletter on the World’s Largest Loyalty Programs™ now.---------------This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.Udhara De Silva is the Head Loyalty Marketing for Singapore Airlines in Australia, being involved in the successful launch of Kris+ in in November 2023, and growing the Australian KrisFlyer member base to become the largest outside of Singapore and localising the global KrisFlyer programme content to resonate with Australian consumers and anchor the Singapore Airline brand.Hosted by Carly Neubauer This episode is sponsored by ComarchShow Notes:1) Udhara De Silva2) Singapore Airlines3) KrisFlyer4) Kris+5) Hidden Potential (Book)6) Singapore Airlines Launches Kris+ Loyalty Program in Australia -2024 episode

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Flying High with Kris+: Growing Singapore Airlines’ Loyalty in Australia (#679)

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