From Basement Brand to Multi Seven Figure Exit: How Julie Cole Built Mabel’s Labels While Raising Six Kids

What do you get when you mix six kids, a brilliant business idea, and a powerhouse group of mom-founders? You get Mabel’s Labels—and the unstoppable Julie Cole.In this inspiring (and hilarious) episode, Julie sits down with Laura to talk about the early days of building a brand from her basement, navigating growth with her co-founders (who are also family), and what it really means to juggle entrepreneurship and motherhood. From the power of word-of-mouth marketing to due diligence tips for a successful exit, this one is packed with gold.Whether you’re a startup dreamer, a scaling CEO, or a mom trying to “do it all,” Julie’s wisdom will leave you nodding your head and feeling seen.In this episode you will hear:00:00 – Meet Julie Cole01:00 – From Lawyer to Label Maker02:40 – The Power of a Mom-Driven Idea03:35 – The Myth of Flexibility04:48 – Building Without Support Networks06:00 – Why E-Commerce Was Their Edge08:00 – Daily Candy: The Big Break10:00 – A Product That Spoke for Itself11:28 – From Side Hustle to Full-Time Gig12:25 – Take It Seriously from Day One14:00 – Keep Your House in Order16:00 – The Power of Your Network17:41 – How Motherhood Shaped the Business19:50 – Beyond the Buzzword: Mompreneur21:38 – Navigating Co-Founder Dynamics24:42 – Can You Build Big and Be Present?26:56 – Julie’s Not-To-Do List29:01 – Chores Build Better Humans30:22 – Boundaries Over Burnout Julie's Links:Instagram: https://www.instagram.com/juliecoleinc/Mabel's Labels Instagram: https://www.instagram.com/mabelslabels/Website: https://mabelslabels.ca/Join This Mother Means Business : www.thismothermeansbusiness.com Laura's Links:• Website • Laura's Instagram • LJSocial Instagram  • LinkedIn • Facebook • Pinterest • TikTok