This Mother Means Business: Strategy, Advice, and Support for Mom Entrepreneurs

What if the most valuable business strategy isn't another marketing tactic—but the relationships you build along the way? For many entrepreneurs, especially mothers, networking can feel awkward, transactional, or overwhelming. But a sustainable business growth strategy is built on genuine human connection, not collecting business cards or chasing every opportunity.In this episode, Laura is joined by Susie Adelson, Co-Founder of Kelly Green Co., and Rita Nalbandian, Business Development at The Printing House (TPH), for an honest conversation about the power of authentic relationships in business. Together, they unpack why meaningful connections create opportunities that marketing alone never can, how to approach networking with confidence, and why curiosity is one of the most underrated business skills.You'll hear personal stories about overcoming rejection, building community after major life changes, asking for help without guilt, and creating lasting business relationships by leading with generosity instead of transactions. Whether you're attending networking events, reaching out through LinkedIn, or simply trying to grow your confidence, this conversation offers practical, actionable advice you can apply immediately.This episode is especially valuable business advice for mothers who are building businesses while balancing family responsibilities. When your time and energy are limited, the quality of your relationships matters more than the quantity of your networking efforts. A thoughtful business growth strategy isn't about meeting everyone—it's about building trust with the right people over time.In this episode, you'll learn:Why authentic relationships are one of the strongest drivers of sustainable business growth.How to network without feeling salesy or transactional.The difference between real friends, proximity friends, and business relationships.Practical ways to start conversations with confidence.Why asking for help is a strength—not a weakness.How curiosity creates stronger business opportunities than self-promotion.Simple follow-up strategies that build long-term trust and connection.Business isn't built in isolation. The strongest business growth strategy includes people who challenge you, support you, and open doors you never expected. When you invest in authentic relationships instead of chasing quick wins, you create the foundation for sustainable business growth—and the kind of business advice for mothers that recognizes success is rarely built alone.If this conversation encouraged you to build your network differently, subscribe so you never miss an episode, share it with another entrepreneur who could benefit from it, and start one meaningful conversation this week. You never know where a genuine connection might lead.Connect with today's guests:Susie Adelson – Co-Founder, Kelly Green Co.Rita Nalbandian – Business Development, The Printing House (TPH) Tags: business growth strategy, sustainable business growth, business advice for mothers, networking for entrepreneurs, women in businessJoin This Mother Means Business : www.thismothermeansbusiness.com Laura's Links:• Website • Laura's Instagram • LinkedIn • Facebook • Pinterest • TikTok

What if your biggest obstacle to business growth isn't a lack of discipline—but following the wrong playbook? Too many women are trying to build successful businesses using strategies that ignore the realities of motherhood, limited capacity, and real life. The result? More overwhelm, less momentum, and the constant feeling that you're somehow falling behind. A strong business growth strategy should support your life—not compete with it.In this episode, Laura unpacks the five most common mistakes that quietly steal time, money, and momentum from entrepreneurs. From chasing too many ideas at once to following advice built for someone else's season of life, she explains why the problem often isn't your work ethic—it's using strategies that don't fit your capacity. Because sustainable business growth doesn't come from doing more. It comes from making better decisions with the time and energy you actually have.You'll discover why busy doesn't always mean productive, how urgency can sabotage your priorities, and why mastering the fundamentals often creates bigger results than constantly searching for the next new tactic. If you've been wondering why your hard work isn't translating into consistent progress, this conversation will help you identify what's really holding you back.This episode also offers practical business advice for mothers who are balancing ambition with the realities of family life. You'll learn how to stop comparing your business to someone else's, simplify your focus, and create a business growth strategy that reflects your current season instead of an unrealistic standard.In this episode, you'll learn:The five business growth mistakes that cost entrepreneurs time, money, and momentum.Why following someone else's strategy can slow your progress.How to distinguish urgency from true priorities.Why mastering the basics creates sustainable business growth.The difference between being busy and being strategic.How to build a business around your real capacity instead of ideal circumstances.Practical business advice for mothers who want to grow without constant overwhelm.Long-term success isn't built by squeezing more into your schedule. It's built by creating a business growth strategy that works with your life, protects your capacity, and prioritizes what truly moves your business forward. That's the foundation of sustainable business growth—and the kind of business that supports the life you're working so hard to create.If this episode resonated with you, subscribe so you never miss an episode, share it with another entrepreneur who needs this reminder, and start building a business growth strategy that fits your life instead of fighting against it. Tags: business growth strategy, sustainable business growth, business advice for mothers, female business owners, entrepreneur productivityJoin This Mother Means Business : www.thismothermeansbusiness.com Laura's Links:• Website • Laura's Instagram • LinkedIn • Facebook • Pinterest • TikTok

What if the biggest reason your business feels overwhelming isn't because you're doing too little—but because you're saying yes to too much? Every opportunity can look like the one that changes everything, but without intentional decision-making, even good opportunities can quietly steal your time, energy, and momentum. A strong business growth strategy isn't built by accepting every invitation—it's built by protecting your capacity.In this episode, Laura shares one of the most impactful mindset shifts she's learned after more than a decade in business: starting every opportunity from a "no" until it earns a "yes." Through a personal story of saying yes to a speaking engagement that ultimately wasn't worth the investment, she explains why strategic decision-making is one of the most overlooked drivers of sustainable business growthYou'll discover why every "yes" carries hidden costs beyond what's on your calendar, how automatic people-pleasing can quietly derail your goals, and why protecting your time is one of the most important leadership skills you can develop. Instead of reacting to every request, you'll learn a practical framework to evaluate opportunities based on alignment, capacity, and long-term impact.This conversation is especially valuable business advice for mothers who are balancing entrepreneurship with the realities of family life. When your time is limited, every commitment matters. Building a business growth strategy that respects your energy, your season, and your priorities allows you to create a business that grows without constantly pulling you away from the life you're working so hard to build.In this episode, you'll learn:Why starting from "no" leads to better business decisions.The hidden costs behind every business opportunity.How to stop confusing busyness with meaningful progress.Three questions to ask before saying yes to any opportunity.Why protecting your time supports sustainable business growth.How strategic decision-making reduces overwhelm and increases momentum.Practical business advice for mothers navigating limited time and competing priorities.The most successful entrepreneurs don't say yes to everything—they say yes to the right things. A thoughtful business growth strategy isn't about doing more. It's about making intentional decisions that align with your goals, protect your energy, and create sustainable business growth for the long term.If this episode resonated with you, subscribe so you never miss an episode, share it with another entrepreneur who needs permission to protect their time, and start building a business growth strategy that serves both your business and your life. Tags: business growth strategy, sustainable business growth, business advice for mothers, strategic decision making, female business ownersJoin This Mother Means Business : www.thismothermeansbusiness.com Laura's Links:• Website • Laura's Instagram • LinkedIn • Facebook • Pinterest • TikTok

What if the best business advice you've ever received is actually the wrong advice for you? It sounds contradictory, but it's one of the biggest reasons so many entrepreneurs feel stuck. A proven strategy can transform one business while completely draining another—not because the advice is bad, but because it doesn't account for the person behind the business.In this episode, Laura unpacks why a successful business growth strategy is never about blindly following expert advice. Instead, it's about learning how to adapt proven strategies to your own life, capacity, personality, and season of business. Through the story of two women who received the exact same recommendation with dramatically different outcomes, she illustrates why context matters just as much as the strategy itself.If you've ever wondered why someone else's blueprint isn't producing the same results for you, this conversation will help you stop questioning yourself and start asking better questions. Rather than collecting more tactics, you'll learn how to filter every new idea through your real-life circumstances, giving you a far more effective path toward sustainable business growth.This episode also delivers practical business advice for mothers who are building businesses alongside family responsibilities. You'll discover why limited time isn't your biggest obstacle—misaligned strategies are. By understanding your current capacity, your unique strengths, and the realities of your season, you can create a business growth strategy that feels both effective and sustainable instead of overwhelming.In this episode, you'll learn:Why great business advice doesn't automatically become the right strategy for you.How your capacity and season of life impact business decisions.The difference between filtering advice and avoiding difficult work.Why your personality and strengths should shape your visibility strategy.Three practical questions to evaluate every new business tactic.How adapting proven strategies leads to sustainable business growth.Why building your business around your life creates stronger long-term results.The most successful entrepreneurs don't follow advice without question—they adapt it. A thoughtful business growth strategy isn't about copying what works for someone else. It's about creating a version that fits your goals, your family, and the way you're uniquely wired. That's what leads to sustainable business growth and the kind of business advice for mothers that creates lasting success.If this episode challenged the way you think about business advice, subscribe so you never miss an episode, share it with another entrepreneur who needs this perspective, and start building a business growth strategy that truly fits your life. Tags: business growth strategy, sustainable business growth, business advice for mothers, business strategy, female business ownersJoin This Mother Means Business : www.thismothermeansbusiness.com Laura's Links:• Website • Laura's Instagram • LinkedIn • Facebook • Pinterest • TikTok

Why do so many women believe they have to choose between building a successful business and being a great mother? It's a question countless women silently wrestle with every day. Society tells us to be ambitious—but not too ambitious. To love our careers—but never at the expense of our families. These impossible expectations leave many entrepreneurs feeling like no matter what they choose, they're getting it wrong.In this episode, Laura explores why this false choice exists and how redefining success on your own terms is one of the most important shifts you can make for a lasting business growth strategy. Drawing from her own experience as a mother and entrepreneur, she shares how childhood beliefs, cultural expectations, and outdated definitions of motherhood can quietly shape the way we build our businesses.You'll discover why you don't have to fit someone else's version of being a "good" mother or a "successful" entrepreneur to create sustainable business growth. Instead, Laura invites you to define what ambition, motherhood, and success look like for your current season of life—and to build a business that supports those priorities rather than competing with them.This episode offers thoughtful business advice for mothers who want to grow thriving businesses without sacrificing themselves in the process. Whether you're navigating life with young children, entering a new season of motherhood, or simply questioning the expectations you've inherited, you'll walk away with permission to stop chasing impossible standards and start creating a business that reflects your own values.In this episode, you'll learn:Why women often feel forced to choose between motherhood and ambition.How childhood experiences shape our beliefs about success and parenting.The hidden expectations that create guilt for women entrepreneurs.Why defining success for yourself is essential to a strong business growth strategy.How different seasons of motherhood require different approaches to business.Practical questions to help you build a life and business that align with your priorities.Why creating your own definition of success leads to sustainable business growth.You don't have to choose between your family and your ambition. The most fulfilling businesses are built when you stop living by someone else's definition of success and start creating one that's uniquely yours. That's the foundation of a meaningful business growth strategy and the kind of business advice for mothers that creates lasting impact. If this episode encouraged you, subscribe so you never miss a conversation, share it with another entrepreneur who needs this reminder, and continue building a business—and a life—that feels aligned with who you truly are. Tags: business growth strategy, sustainable business growth, business advice for mothers, motherhood and entrepreneurship, female business ownersJoin This Mother Means Business : www.thismothermeansbusiness.com Laura's Links:• Website • Laura's Instagram • LinkedIn • Facebook • Pinterest • TikTok

The best business advice in the world can still be the wrong advice for you.As entrepreneurs, it's easy to believe that if a successful expert recommends a strategy, morning routine, or marketing tactic, it's the blueprint we should follow. But what happens when it doesn't fit your life, your season, or your responsibilities? Too often, we assume we're the problem instead of questioning whether the advice was ever designed for us in the first place.In this episode, Laura shares one of the most powerful CEO mindset shifts she's made as a mother and business owner: learning to become the filter for every piece of advice that comes her way. Instead of outsourcing decisions to industry experts, she explains why successful entrepreneurs evaluate every strategy through the lens of their own goals, capacity, values, and season of life.You'll learn why credibility doesn't automatically equal compatibility, how comparison quietly steals your confidence, and why another entrepreneur's success doesn't diminish your own potential. Laura also shares a practical framework for building your personal business filter so you can confidently decide which opportunities deserve your time—and which ones you can leave behind without guilt.Whether you're constantly overwhelmed by conflicting advice, struggling to balance business with motherhood, or feeling like everyone else has found the "right" formula except you, this episode offers a refreshing reminder that building a successful business doesn't require copying someone else's path. It requires leading your business like the CEO you already are.In this episode, you'll learn: Why not every expert strategy is meant for your business.  The difference between filtering advice and avoiding difficult work.  How motherhood changes the way you evaluate business strategies.  Why credibility doesn't always equal compatibility.  How to stop comparing your context to someone else's success.  A simple three-question framework for filtering every new business tactic.  How to make faster, more confident CEO decisions without second-guessing yourself. You don't need to follow every trend or implement every strategy you see online. The most effective CEOs know that discernment is just as valuable as action. Build your filter, trust your judgement, and create a business that works for your life—not someone else's.If this episode challenged the way you think about business advice, subscribe so you never miss an episode, and share it with another entrepreneur who needs permission to stop following every voice on the internet. Tags: CEO mindset, female business owners, business advice for mothers, entrepreneur mindset, business leadership for womenJoin This Mother Means Business : www.thismothermeansbusiness.com Laura's Links:• Website • Laura's Instagram • LinkedIn • Facebook • Pinterest • TikTok

Why does building a successful business feel so much harder than everyone says it should?If you've been showing up consistently, following expert advice, investing in courses, and still feeling like you're pushing your business uphill, you're not alone. The problem may not be your work ethic—it may be the blueprint you've been following.Many entrepreneurs have been sold an unrealistic version of business growth built on overnight success stories, highlight reels, and endless strategies that promise quick results. But sustainable success isn't created through hustle alone. It's built through clarity, simplicity, and focusing on the work that actually moves your business forward.In this episode, Laura challenges the belief that working harder is the answer. Instead, she shares why comparing your behind-the-scenes to someone else's polished success keeps you stuck, how overcomplicating your business creates unnecessary overwhelm, and why the "boring" tasks are often the biggest drivers of long-term revenue.You'll also discover practical ways to simplify your business, set realistic success metrics, stop chasing every new strategy, and build momentum by focusing on what truly matters. If your business has started to consume your life instead of supporting it, this conversation will help you rethink your approach and return to sustainable growth.In this episode, you'll learn: Why business growth often feels harder than it needs to.  How comparison creates unrealistic expectations and poor decisions.  The importance of creating your own success metrics.  Why simplifying your business accelerates growth.  How to identify and eliminate unnecessary complexity.  The revenue-generating tasks most entrepreneurs avoid.  How to tell the difference between something that isn't working and something that's simply uncomfortable because it's new.  Four practical action steps to create a simpler, more profitable business. Your business should support your life—not consume it. Sometimes the biggest breakthrough doesn't come from doing more, but from doing less with greater intention.If this episode resonated with you, subscribe so you never miss an episode, and share it with another entrepreneur who could use the reminder that simpler often leads to stronger results.Tags: business growth strategy, sustainable business growth, female business owners, business advice for mothers, business leadership for womenJoin This Mother Means Business : www.thismothermeansbusiness.com Laura's Links:• Website • Laura's Instagram • LinkedIn • Facebook • Pinterest • TikTok

If your business growth strategy only works when you ignore real life, it is not strategy. It is survival dressed up as ambition. This trailer is for women building real businesses with real goals, real revenue, real responsibility, and no desire to shrink because motherhood changed their days.Laura Sinclair introduces This Mother Means Business, a podcast for female business owners who are done choosing between meaningful work and present motherhood. It’s not about hustling harder or wanting less. It’s about sustainable business growth that respects capacity, priorities, family logistics, and the mental load most business advice ignores.You’ll hear grounded business advice for mothers leading between school pickups, client calls, sick days, sales conversations, and the constant pull of everyone needing something. This is where the business owner mom stops pretending she has unlimited time and starts building with sharper priorities, stronger boundaries, smarter offers, simpler systems, and better decisions.Because business growth strategy is not built from overfunctioning. It is built through clear leadership, honest capacity, intentional marketing, and the mindset shifts required to stop treating burnout like proof of commitment. And this is where Laura brings mentorship frameworks, lived experience, and strategic depth to help ambitious women lead like CEOs instead of carrying every moving piece alone.Your earning potential does not disappear because you are a mother. Your ambition does not make you ungrateful. Your desire for profit, presence, freedom, and a business that supports your actual life is allowed to be the point. This is business growth strategy for women who refuse to think smaller.Join the free This Mother Means Business community to keep the conversation going and connect with women building alongside you.Tags: business growth strategy, female business owners, sustainable business growth, business advice for mothers, business owner momJoin This Mother Means Business : www.thismothermeansbusiness.com Laura's Links:• Website • Laura's Instagram • LinkedIn • Facebook • Pinterest • TikTok

What happens when two ambitious entrepreneurs decide to combine their strengths and build something bigger than either could create alone?In this candid conversation, Laura sits down with returning guest Brittney De Paola, founder of Inspire Design Studio, Team Retreats Canada, and Inspire Experiences. Together, they pull back the curtain on the evolution of their partnership, the success of This Mother Means Business Live, and the vision behind North Eleven.From navigating business partnerships and building meaningful event experiences to creating opportunities for women entrepreneurs to access mentorship, funding, and community, this episode offers an honest look at what it takes to build something impactful while balancing motherhood and business.Whether you're considering a business partnership, dreaming of hosting events, or looking for inspiration to think bigger about what's possible in your business, this conversation is full of valuable insights and real-world lessons. In this episode you will hear:05:29 – Introducing Brittney De Paola10:01 – From Wedding Planning to Team Retreats12:13 – The Beginning of a Bigger Vision15:38 – Why Partnerships Can Be Powerful19:59 – What Makes a Great Event Experience22:42 – Curating Events That Actually Deliver Value27:29 – The Pitch Competition & Supporting Women Entrepreneurs30:20 – Defining Roles Within a Business Partnership35:17 – Learning Through Mistakes in Business37:28 – Building Impact Beyond Revenue38:53 – Testing a Partnership Before Making It Official43:18 – The Importance of Communication & Trust46:38 – Creating Meaningful Experiences for Women in Business50:53 – Lessons on Partnership, Growth & Maturity54:28 – What's Next for North Eleven & This Mother Means Business Brittney's Links:Instagram: https://www.instagram.com/brittdepaola/Instagram: https://www.instagram.com/inspire_design_studio/Website: https://www.inspireds.ca/Join This Mother Means Business : www.thismothermeansbusiness.com Laura's Links:• Website • Laura's Instagram • LinkedIn • Facebook • Pinterest • TikTok

What does it look like to step into a family business, honour its legacy, and still make it your own?In this episode, Laura sits down with Alexandra Mamalider, President and CEO of Organic Traditions, one of Canada's most recognized superfood brands. Alexandra shares her journey from a corporate career in luxury hospitality to leading the company her father founded more than 25 years ago.Together, they dive into entrepreneurship, leadership, motherhood, imposter syndrome, succession planning, and the realities of growing a business while raising a family. Alexandra opens up about rebuilding a company from the inside out, leading a major rebrand, navigating life as a CEO and mom of two, and the lessons she's learned along the way.This is a candid conversation about legacy, leadership, and creating success on your own terms.In this episode you will hear:00:00 – Meet Ally Mamalider and the story behind Organic Traditions02:24 – Knowing she would eventually join the family business03:10 – What "being ready" actually looked like05:23 – Why corporate experience became her greatest entrepreneurial advantage06:53 – Stepping into a leadership role and navigating imposter syndrome09:21 – Rebuilding the business from the inside out11:40 – The decision behind Organic Traditions' first-ever rebrand13:24 – Balancing brand heritage with modern consumer expectations15:53 – The biggest mistake she made as a new entrepreneur18:47 – Why focus matters more than saying yes to every opportunity19:18 – Leading a company while raising young children21:28 – Finding balance as a CEO and mother23:13 – The one thing she would do differently in motherhood and business24:57 – Letting your identity evolve beyond your career title28:28 – Why being a mother can make you a stronger leader30:41 – The accomplishment she's most proud of after nearly a decade of growth31:57 – Ally's favourite Organic Traditions products and where to start32:37 – Where to connect with Alexandra and Organic Traditions Ally's Links:Instagram: https://www.instagram.com/allyzeifman/Instagram: https://www.instagram.com/organictraditions/Website: https://organictraditions.com/Join This Mother Means Business : www.thismothermeansbusiness.com Laura's Links:• Website • Laura's Instagram • LinkedIn • Facebook • Pinterest • TikTok

You worked harder than ever this month. You said yes to more, squeezed extra hours into your schedule, and pushed through the exhaustion. But when the month ended, the results didn't reflect the effort.So what's going on?In this episode, Laura explores a frustrating reality many entrepreneurs eventually face: the moment when working harder stops producing better results. She breaks down why hustle can only take your business so far, how to recognize when your effort has shifted from building to simply sustaining, and why the problem may not be your ambition, discipline, or work ethic at all.If you've been feeling stuck despite doing "all the right things," this conversation will help you understand what's really happening beneath the surface—and what to do next. In this episode you will hear:00:00 – The month you worked harder than ever… and nothing changed02:24 – The hidden cost of constantly pushing harder05:32 – Why multiple business problems may actually be one problem06:01 – The difference between effort that compounds and effort that sustains07:49 – The real reason growth starts to feel harder09:56 – Why you're not self-sabotaging your success11:04 – The architecture problem most entrepreneurs never see12:22 – Building a business that is both profitable and present13:59 – Why outgrowing your current business model is a good thingJoin This Mother Means Business : www.thismothermeansbusiness.com Laura's Links:• Website • Laura's Instagram • LinkedIn • Facebook • Pinterest • TikTok

In this special episode, Laura sits down with Veronica Diaz, Associate Vice President, Business Banking National Office at CIBC, and Ana Rebro, CPA and Managing Partner at Farnham Accountants & Advisors to unpack the confusion so many women feel around business finances — from getting funding and understanding financial statements to separating personal and business finances and building a business with long-term value.This conversation is honest, empowering, and full of practical insight for entrepreneurs at every stage of business. In this episode you will hear:01:17 – Meet Veronica Diaz and Ana Rebro06:55 – What banks look for when entrepreneurs are ready to grow08:05 – Why women entrepreneurs need more honest conversations about money09:15 – Why getting financing for your business can feel so confusing10:59 – Why the bank needs more than a great business idea13:10 – The importance of knowing your financial numbers14:01 – The 3 Cs of Credit: character, capacity, and collateral18:29 – Why financing is a team sport20:25 – Where to start when looking for business funding22:23 – Why entrepreneurs need to seek out information before walking into the bank23:43 – Financial statements explained as the story of your business26:33 – Why business owners shouldn’t wait until year-end to understand their numbers27:43 – What banks want to see in your financials30:17 – Using personal money, credit cards, or family loans to fund your business32:21 – How to untangle mixed personal and business expenses34:31 – Why understanding business valuation matters before you’re ready to sell37:10 – The biggest mistake entrepreneurs make when building long-term value38:35 – When business valuation matters to a bank39:44 – What small business owners need to know but rarely hear44:14 – Why honesty matters when talking to the bank46:53 – How to connect with Veronica and the CIBC Business Client Advice Centre47:56 – How to connect with Ana and Farnham & Company Veronica's Links:Contact the CIBC Business Client Advice Centre: 1-866-992-7223CIBC Women Entrepreneurs Hub: https://www.cibc.com/en/business/programs/women-entrepreneurs.htmlLinkedIn: https://www.linkedin.com/in/veronica-diaz-cfa-37039414/ Ana's Links:LinkedIn: https://www.linkedin.com/in/arebroWebsite: https://farnhamco.ca/Join This Mother Means Business : www.thismothermeansbusiness.com Laura's Links:• Website • Laura's Instagram • LinkedIn • Facebook • Pinterest • TikTok

In this solo episode, Laura is speaking directly to the women who are stuck in that frustrating $40K–$60K revenue range and wondering how to finally break through to six figures.Laura shares why this stage of business is actually one of the most fixable, and the exact shifts that need to happen in order to grow beyond the “working harder for more money” cycle. From pricing and offer structure to lead generation and visibility, this episode is packed with practical strategy and honest mindset conversations for service-based business owners ready for their next level. In this episode you will hear:00:00 – Why making $50K in business already proves you can succeed01:12 – Why working more hours won’t solve the problem02:26 – The first ceiling breaker: pricing03:11 – Common underpricing mistakes women make04:45 – Why raising your prices matters05:32 – The second ceiling breaker: offer structure06:15 – Creating leverage instead of constantly selling time07:04 – The third ceiling breaker: lead flow08:02 – Why referrals alone aren’t scalable09:25 – The discomfort that comes with growth10:18 – Why changing offers and pricing can feel so hard11:02 – Visibility, lead generation, and getting uncomfortable11:43 – Inside Laura’s Accelerator program12:35 – Why six figures may be closer than you thinkJoin the Profitable and Present Business Accelerator https://www.thismothermeansbusiness.com/ppbaJoin This Mother Means Business : www.thismothermeansbusiness.com Laura's Links:• Website • Laura's Instagram • LinkedIn • Facebook • Pinterest • TikTok

This week, Laura is joined by Jennifer Sennott Cram and Erica Buxton, two of the seven co-founders behind Pour Tous Skin, a skincare brand created specifically for tweens and teens. Together, they share the story of how a casual moms’ wine trip turned into a growing consumer brand built by seven women with diverse professional backgrounds and 18 kids between them.Laura, Jennifer, and Erica dive into the realities of building a startup with friends, balancing motherhood alongside entrepreneurship and corporate leadership, and why healthy skincare habits for kids matter more than ever in today’s beauty-obsessed culture. They also discuss product development, navigating partnerships, learning through entrepreneurship, and how women supporting women can lead to incredible things. In this episode you will hear:00:00 – Introducing Pour Tous Skin and the story behind the brand01:31 – How a moms’ wine trip sparked the business idea04:02 – Building a company with seven co-founders and defining roles07:42 – Finding the right formulation and manufacturing partners09:21 – Bringing a skincare product to market as moms11:39 – What “safe skincare” actually means for tweens and teens15:08 – Building healthy self-care routines for kids16:47 – How social media influences kids’ beauty awareness18:39 – Watching their own children use the products19:43 – Growing the brand and breaking through the noise22:26 – Balancing motherhood, business, and startup life24:43 – Entrepreneurship, resilience, and learning through mistakes28:12 – The biggest wins and lessons so far30:15 – Women supporting women and building together31:03 – The long-term vision for Pour Tous Skin Erica's Links:LinkedIn: https://www.linkedin.com/in/ericalbuxton/Jennifer's Links:LinkedIn: https://www.linkedin.com/in/jennifer-sennott-cram-4a29445/Pour Tous Skin:Website: https://pourtousskin.com/TikTok: https://www.tiktok.com/@pourtousskinInstagram: https://www.instagram.com/pourtousskin/Join This Mother Means Business : www.thismothermeansbusiness.com Laura's Links:• Website • Laura's Instagram • LinkedIn • Facebook • Pinterest • TikTok

This week on This Mother Means Business, Laura is having an honest conversation about the version of “freedom” so many entrepreneurs thought they were building — and why so many women still feel overwhelmed, overworked, and stretched thin inside their businesses.Laura unpacks the hidden patterns and business models that quietly steal entrepreneurs’ time, energy, and capacity, especially for women building businesses alongside motherhood and real life responsibilities.If you’ve ever found yourself wondering why entrepreneurship still feels exhausting despite building something successful, this episode will challenge the way you think about freedom, growth, and sustainability in business. In this episode you will hear:01:12 – The moment many women decide they want something different02:30 – “How’s freedom going?” and the reality many entrepreneurs are experiencing03:18 – Why so many women feel exhausted despite building successful businesses05:20 – Why hustle culture assumes unlimited capacity06:03 – The difference between a hustle model and a design model06:48 – Freedom thief #1: Revenue that depends entirely on your time08:54 – Freedom thief #2: A business that cannot function without you10:05 – Why being the “system” in your business creates burnout11:16 – Freedom thief #3: Tying your worth to being needed12:42 – “The measure of a well-built business is how well it serves you.”13:40 – Identifying what is currently blocking your version of freedom15:05 – Building a business that supports your real life and capacityJoin This Mother Means Business : www.thismothermeansbusiness.com Laura's Links:• Website • Laura's Instagram • LinkedIn • Facebook • Pinterest • TikTok

Laura sits down with registered dietitian Hillary Ervin for a refreshingly honest conversation about nutrition, body image, motherhood, and the pressure women feel to “do it all perfectly.”Together, they reflect on their shared history in the early online fitness industry, the harmful extremes many women were taught in the name of health, and how nutrition and wellness can look very different in a busy season of motherhood and entrepreneurship.This episode is full of practical, compassionate advice for women who are tired of all-or-nothing thinking around food and movement and want a more realistic, sustainable approach to caring for themselves. In this episode you will hear:00:00 – Laura introduces registered dietitian Hillary Ervin01:24 – Reflecting on their early online fitness industry experiences04:33 – Motherhood, changing priorities, and how quickly life shifts05:44 – The harmful “thin at all costs” mentality many women experienced07:56 – What women actually need to know about protein intake09:48 – Looking back at restrictive dieting culture and “protein fluff”12:19 – Why trying to recreate your old body often creates frustration15:13 – Why nutrition can feel harder than movement in motherhood16:33 – The mental load of feeding yourself and your family19:34 – Realistic nutrition strategies for busy moms20:52 – Setting lower, more achievable expectations around food24:11 – Letting go of perfection around meals and cooking28:46 – Why nutrition doesn’t need to be complicated30:54 – Focus on the basics before worrying about the “perfect” diet33:36 – Why extreme challenges rarely create lasting results34:42 – “Doing less” and being more patient often works better Hillary's Links:Instagram: https://www.instagram.com/dietitian.hillary/Website: https://www.nutritionunbound.com/Join This Mother Means Business : www.thismothermeansbusiness.com Laura's Links:• Website • Laura's Instagram • LinkedIn • Facebook • Pinterest • TikTok

In this episode, Laura is unpacking a frustrating reality many entrepreneurs face: being incredibly good at what you do… while still feeling like your income doesn’t reflect it.She explains why expertise alone is not what drives revenue, the business systems many women are missing, and the key areas to focus on if you want your business to generate more consistent income.If you’ve ever wondered, “Why isn’t this working the way it should?” — this episode is for you. In this episode you will hear:00:00 – The disconnect between expertise and income01:35 – Why so many talented women are under-earning03:03 – The myth that more skill automatically means more money04:17 – The 3 things that actually drive revenue05:21 – Offer clarity and why communication matters06:45 – Pricing mistakes that keep entrepreneurs stuck08:01 – Why a full client roster can still lead to burnout09:04 – Creating a repeatable client pathway10:35 – Revenue visibility and understanding your numbers11:46 – Why this is a systems issue, not a personal failure12:32 – A practical exercise to identify what’s missing in your business13:10 – Support available through the Inner Circle & Ambition MastermindJoin This Mother Means Business : www.thismothermeansbusiness.com Laura's Links:• Website • Laura's Instagram • LinkedIn • Facebook • Pinterest • TikTok

In this episode, Laura sits down with personal brand authority strategist Monique Bryan for a candid, hilarious, and deeply insightful conversation about AI, visibility, entrepreneurship, motherhood, and the future of online business.Together, they unpack how AI is changing the way people discover brands and businesses online, why traditional marketing strategies are evolving, and what entrepreneurs need to do now to stay visible in a rapidly changing digital landscape. Monique also shares her approach to personal branding, authority building, and positioning yourself as the obvious choice online.This episode is packed with practical insights, honest conversations about motherhood and entrepreneurship, and powerful reminders about adapting, evolving, and embracing the future instead of fearing it.In this episode you will hear:01:13 — The pressure and judgment women face around motherhood03:56 — Monique’s background in branding, entrepreneurship, and AI visibility06:28 — How AI is changing search, discoverability, and online visibility08:13 — Why blogs, podcasts, and long-form content matter again09:13 — How to test whether AI tools can “find” you online11:47 — Monique’s free AI authority audit and where entrepreneurs should start13:14 — Why inconsistent messaging hurts your visibility online14:21 — The importance of thought leadership and POV content16:13 — How AI recommendations are changing consumer behaviour18:03 — What a personal brand strategist actually does20:22 — Why perception, styling, and authority matter in business22:52 — Building a personal brand that aligns with bigger opportunities25:24 — Why relationships, rooms, and proximity still matter27:24 — Entrepreneurship, motherhood, and learning empathy after becoming a parent29:46 — How AI tools can save entrepreneurs time and mental load31:05 — Using Whisper, Claude, and AI workflows in daily business operations34:00 — How AI design tools are changing content creation36:17 — “Adapt or die” — why entrepreneurs need to understand AI now38:07 — Why parents need to understand the AI tools their kids are usingUse code TMMB to get your free AI Visibility Audit: https://moniquebryan.com/auditMonique's Links:Instagram: https://www.instagram.com/moniquebryan_co/Check Your AI Visibility: https://futureproofyourbrand.co/Website: https://www.moniquebryan.com/Join This Mother Means Business : www.thismothermeansbusiness.com Laura's Links:• Website • Laura's Instagram • LinkedIn • Facebook • Pinterest • TikTok

In this episode, Laura sits down with Leslie Robertson, owner of Prime Personal Training in Ottawa, Ontario. Leslie shares the evolution of her 14-year fitness business journey — from grinding through long days as a solo trainer, to navigating motherhood, COVID, burnout, staffing challenges, and ultimately rebuilding her business in a more sustainable and aligned way.Together, they talk about what it really looks like to shift from overwhelmed operator to empowered CEO, the mindset challenges that come with hiring and leadership, and how simplifying your business can completely transform your energy, capacity, and quality of life.This conversation is honest, practical, emotional, and deeply encouraging for any entrepreneur who feels exhausted by the way they’re currently running their business.In this episode you will hear:00:03 — Introducing Leslie Robertson and Prime Personal Training02:03 — Leslie’s background in teaching, athletics, and personal training03:55 — The realities of running a fitness business for 14 years06:28 — COVID, motherhood, and the hardest seasons of entrepreneurship07:42 — Why Leslie knew her business model needed to change08:53 — Burnout, exhaustion, and realizing something had to give10:07 — The shift from online hustle to simplifying the business11:26 — Losing a key team member and rebuilding after revenue loss13:00 — Creating more simplicity, space, and CEO time14:21 — The studio transformation that changed the business15:31 — Hiring fears, team growth, and understanding business numbers16:44 — The power of local marketing and community visibility18:09 — Moving from business operator to true CEO20:58 — How one DM led to hiring an incredible trainer21:24 — Leslie reflects on burnout, stress, and constantly hustling online23:49 — Why coaching felt different this time around24:49 — Letting go of grind culture and creating alignment25:24 — Building a business that allows for real life again26:07 — Leadership, hard conversations, and managing a growing team28:16 — The identity shift that happens when your business evolves29:36 — Why investing in support changed everything32:32 — Leslie’s philosophy on sustainable health and fitness35:11 — Why women need support, not more extreme strategies37:29 — How to connect with Leslie and Prime Personal Training Leslie's Links:Instagram: https://www.instagram.com/getfitwithles/Instagram: https://www.instagram.com/primepersonaltrainingottawa/Website: primepersonaltraining.caWebsite: https://getfitwithles.com/Join This Mother Means Business : www.thismothermeansbusiness.com Laura's Links:• Website • Laura's Instagram • LinkedIn • Facebook • Pinterest • TikTok

In this episode, Laura sits down with Lianne Cawley, founder of Chapter 35, a branding and graphic design studio based in Edmonton, Alberta. Lianne shares the deeply personal story of being diagnosed with leukemia while raising two young children and running a growing business — and how the experience completely transformed the way she thinks about success, motherhood, boundaries, time, and entrepreneurship.Together, they explore what it looks like to rebuild a business from a place of alignment rather than hustle, the realities of navigating entrepreneurship during a health crisis, and how redefining success can create a more meaningful and sustainable life.In this episode you will hear:00:09 — Introducing Lianne Cawley and Chapter 3502:58 — Why Lianne loves working with women-led businesses04:00 — The meaning behind the Chapter 35 rebrand06:15 — Lianne’s leukemia diagnosis and navigating chemotherapy while running a business09:23 — How cancer changed her definition of success12:01 — Motherhood, entrepreneurship, and learning to prioritize time differently16:44 — Finding perspective and clarity through trauma17:24 — How cancer impacted family dynamics, relationships, and boundaries19:07 — Why time became more valuable after her diagnosis20:24 — The tangible changes Lianne made in her business after cancer22:17 — Building deeper client relationships through branding intensives23:55 — Boundaries, productivity systems, and protecting energy26:25 — Learning to trust and empower her team during treatment29:34 — What’s next for Chapter 35 and the future of the business Lianne's Links:Wesbite: www.chapter35.caInstagram: https://www.instagram.com/chapter35.caInstagram: https://www.instagram.com/liannecharlene/LinkedIN: https://www.linkedin.com/in/liannecharlene/LinkedIN: https://www.linkedin.com/company/chapter-35-creative/Join This Mother Means Business : www.thismothermeansbusiness.com Laura's Links:• Website • Laura's Instagram • LinkedIn • Facebook • Pinterest • TikTok

In this episode, Laura challenges one of the most common narratives in the online business world: that mindset work alone is enough to build a successful business. While personal growth, confidence, and belief absolutely matter, Laura explains why they can’t replace solid business infrastructure. She breaks down the difference between feeling good in your business and actually building a business that functions sustainably, profitably, and predictably. From offer clarity and pricing to client pathways and revenue visibility, this episode is a direct and honest conversation about what truly moves the needle in business growth.In this episode you will hear:00:05 — Why mindset work alone is not a business strategy01:32 — How the coaching industry over-focuses on internal work03:12 — Why you may not be blocked, just under-infrastructured04:38 — What mindset can and can’t do for your business06:15 — What business infrastructure actually means07:42 — The four pillars of a functioning business10:08 — Why many coaching programs miss real strategy12:04 — The difference between feeling better and building better13:21 — Three practical moves to strengthen your infrastructure15:06 — Why mindset should support strategy, not replace it16:12 — How Ambition helps build real business structureJoin This Mother Means Business : www.thismothermeansbusiness.com Laura's Links:• Website • Laura's Instagram • LinkedIn • Facebook • Pinterest • TikTok

In this episode, Laura sits down with Aimee Schalles, co-founder of Jointly, to talk about one of the most important — and often avoided — conversations in relationships: legal protection.From prenups to cohabitation agreements, this conversation breaks down why these discussions feel so uncomfortable, how to reframe them, and why they’re essential for protecting yourself — especially as a woman navigating modern relationships, finances, and family life.  In this episode you will hear: 01:23 — What Jointly is and why it was created  03:52 — Why this matters: real-life examples of separation and lack of protection  05:12 — Why prenup conversations feel “sticky” (and the common misconceptions)  06:27 — Power dynamics, financial protection, and women’s autonomy  07:25 — The importance of recognizing unpaid labour and sacrifices  08:48 — The mindset barrier: why women hesitate to bring this up  09:54 — How to start the conversation in a healthy, collaborative way  11:31 — Cohabitation vs. prenup: what’s the difference  12:34 — Why AI isn’t the solution for legal agreements  14:45 — What makes an agreement enforceable  16:41 — When and how you can create or update agreements  17:25 — Aimee’s life as a mom, lawyer, and founder  19:20 — Setting boundaries and building a business that fits your life  21:32 — The inspiration behind Jointly’s business model  23:15 — The future vision for Jointly Use code TMMB to receive 20% off Jointly prenuptial and cohabitation agreements.Aimee's Links:Website: jointly.caInstagram: https://www.instagram.com/jointly.caFacebook: https://www.facebook.com/jointlysolutions/Join This Mother Means Business : www.thismothermeansbusiness.com Laura's Links:• Website • Laura's Instagram • LinkedIn • Facebook • Pinterest • TikTok

In this episode, Laura breaks down one of the biggest myths in entrepreneurship: that more hours equals more success.If you’ve ever felt like you don’t have enough time to build your business — especially as a mom — this conversation will completely reframe how you think about your schedule, your offers, and your growth. Laura walks through how to design a business that actually fits into a 20-hour work week, without sacrificing profitability or momentum. In this episode you will hear:00:07 — The myth of needing more time to be successful  01:11 — Why “more hours = more results” isn’t true  02:43 — What actually happens when you work more (and why it backfires)  04:38 — The real issue: your business isn’t designed for your life  06:17 — The reframe that changes everything (designing around your reality)  08:30 — Pillar 1: Revenue concentration (fewer offers, more impact)  11:34 — Why low-ticket/high-volume models don’t work in limited time  12:33 — Pillar 2: Protecting and structuring your time  14:45 — Pillar 3: Using constraints to make better decisions  16:39 — The constraint audit: getting honest about your time  18:32 — Breaking down your hours + what actually generates revenue  20:15 — Practical steps to start redesigning your business this week  21:45 — Final mindset shift: your time is enough (with the right model) Join This Mother Means Business : www.thismothermeansbusiness.com Laura's Links:• Website • Laura's Instagram • LinkedIn • Facebook • Pinterest • TikTok

On today’s episode of This Mother Means Business, Laura sits down with Cat & Nat (Catherine Belknap and Natalie Telfer) — best friends, business partners, and the voices behind one of the most honest (and hilarious) takes on motherhood online.They dive into what it really looks like to build a business as a mom, let go of perfection, navigate guilt, and create success without overthinking every move. This conversation is equal parts refreshing, validating, and packed with real-life perspective on showing up, making money, and doing things your way.In this episode you will hear:00:02 — Meet Cat & Nat: from “accidental millionaires” to business owners  01:32 — Letting go of perfection in motherhood  04:54 — Coming back to yourself instead of trying to “have it all together”  05:54 — Confidence vs. overthinking: different ways of showing up  09:04 — Why you have to show up online (even when it feels cringey)  10:51 — Mom guilt, messy homes, and doing what actually matters  13:17 — Balancing ambition and motherhood (and why guilt shows up either way)  16:44 — Why “being a good mom” isn’t what you think  17:07 — Self-doubt, being self-taught, and redefining expertise  18:20 — How their business actually started (and evolved)  22:20 — Revenue streams, income realities, and how business shifts over time  24:05 — Why following trends won’t work (and what to do instead)  27:04 — Building a community vs. being an “influencer”  30:14 — What’s next for Cat & Nat (and embracing different seasons)  32:36 — Seasons of business: when to say yes vs. when to pull back  34:19 — Why older kids can need you more than babies Cat & Nat's Links:Podcast: https://catandnat.ca/podcast/Cat & Nat on Tour: https://catandnat.ca/tour/The Common Parent Website: https://www.thecommonparent.com/Instagram: https://www.instagram.com/catandnatJoin This Mother Means Business : www.thismothermeansbusiness.com Laura's Links:• Website • Laura's Instagram • LinkedIn • Facebook • Pinterest • TikTok

In this episode, Laura pulls back the curtain on what she actually looks at when she steps into a client’s business.If you’ve ever felt stuck, like you’re working hard but not seeing the results you want, this conversation will give you a completely different lens. From time and delegation to offers, visibility, and systems, Laura walks through the eight key areas she audits — and how small gaps in these areas can quietly cost you time, energy, and money.This is the kind of episode that will have you taking notes… and seeing your business differently by the end.In this episode you will hear:00:08 – Why most business advice falls short (and when to run)02:28 – The 8 key areas Laura audits in every business03:30 – Time: where your hours are really going04:51 – The 2-week time audit (and why it matters)06:00 – Delegation & team: why you’re still doing everything07:11 – Personal fulfillment as a business strategy08:30 – Brand & vision: when it’s clear in your head but nowhere else09:34 – Offers & revenue: where most businesses are leaking money11:58 – Marketing & visibility: do you actually have a marketing problem?14:17 – Customer experience: what people remember (and what you’re missing)16:39 – Systems: the hidden chaos behind the scenes18:00 – Why generic strategies only get you so far19:03 – Laura’s “superpower” in business (and how to apply it)20:00 – Invitation to go deeper inside Ambition Mastermind21:25 – What transformation actually looks like for clientsbusiness audit, business growth strategy, time management for entrepreneurs, delegation tips, offer suite review, marketing visibility, revenue leaks, business systems, client experience, entrepreneurial mothers, small business coaching, work smarter not harder, business mentorship, mom entrepreneur, CEO mindsetJoin This Mother Means Business : www.thismothermeansbusiness.com Laura's Links:• Website • Laura's Instagram • LinkedIn • Facebook • Pinterest • TikTok

In this episode, Laura is joined by fellow business mentor Laura Schoenfeld for a conversation about entrepreneurship, motherhood, online business, and what it really looks like to pivot when your business no longer fits. They talk about the evolution of the online space, using AI without losing your voice, what a business actually needs to work, and why sometimes the most aligned next step is letting go of something successful to build something better.  In this episode you will hear:00:00 – Meet Laura Schoenfeld 01:10 – Laura’s background in business and nutrition 04:18 – Who she works with now 05:04 – What has changed in the online business space 08:55 – AI, content creation, and keeping your voice 11:42 – The minimum viable business model 15:58 – One offer or multiple offers? 17:54 – Where clients are actually finding her 19:58 – Why she’s pivoting her business again 22:12 – When an offer starts to feel too heavy 24:38 – Teaching clients how to think, not just what to do 28:16 – How motherhood shaped this decision 32:58 – You’re allowed to be selfish in business 35:38 – Where to find Laura and take her CEO quiz  Laura's Links:Instagram: https://www.instagram.com/laura.schoenfeld/Website: https://www.lauraschoenfeld.com/The Nourished CEO Podcast: https://lauraschoenfeldrd.com/podcastSubstack: https://lauraschoenfeld.substack.com/ Join This Mother Means Business : www.thismothermeansbusiness.com Laura's Links:• Website • Laura's Instagram • LinkedIn • Facebook • Pinterest • TikTok

This episode is a real, honest look behind the scenes of a growth season—what it actually takes, what gets stretched, and what happens when you realize you’ve pushed past your normal capacity.After coming off the high (and heaviness) of hosting This Mother Means Business Live, Laura shares what it felt like to be out of alignment with the very boundaries she teaches—and more importantly, how she’s actively resetting.If you’ve been in a season that feels overwhelming, chaotic, or just “not like you,” this episode will help you come back to yourself and rebuild in a way that actually supports you. In this episode you will hear:00:08 Feeling like a hypocrite in a season of growth 02:21 Why getting back to “normal” matters 03:08 How Laura’s theme days usually work 04:47 Fridays, grief, and what changed after losing her horse 06:15 What dropped during this busy season 07:30 The first reset: blocking off her calendar 08:30 Re-establishing boundaries around calls and theme days 09:32 Reaching out to friends and rebuilding connection 10:05 Joining Pilates and prioritizing movement again 11:56 Grief, horses, and returning to what supports her 12:50 Identifying your real basic needs 13:20 Asking for accountability from your partner 13:47 If you’re not well, none of this works 14:20 Getting back to fun, self-care, and delegation 15:10 Let busy seasons be seasons 16:07 Don’t let burnout become your permanent stateJoin This Mother Means Business : www.thismothermeansbusiness.com Laura's Links:• Website • Laura's Instagram • LinkedIn • Facebook • Pinterest • TikTok

In this episode, Laura is joined by Megan Golightly, founder of Go Simplified, for a practical and eye-opening conversation about decluttering, organization, and the psychology behind why we hold onto things. Together, they explore the emotional weight of clutter, the stress it creates, and how letting go can free up time, energy, and mental space in both life and business. In this episode you will hear:00:00 – Introduction to Megan Golightly and today’s conversation on decluttering, organizing, and the psychology of letting go02:26 – Why Megan took her work online04:26 – The psychology behind clutter and the stories attached to it06:31 – The inner voice that keeps people stuck06:50 – The UCLA study, cortisol, and visual clutter07:55 – “I’ll get to it eventually” and the avoidance cycle08:39 – Breaking the “elephant” into bite-sized chunks11:19 – The most common psychological excuses for keeping things13:07 – Megan’s shift from in-person organizing to online offers15:57 – The deeper psychology behind clothes, sentimentality, and identity18:15 – Why decluttering can actually work better online than in person20:08 – ADHD, overthinking, and building systems that support your brain22:52 – Megan’s platform growth, YouTube, and Pinterest25:32 – Feeling fear and doing it anyway26:59 – Starting later in life and success in a new season29:03 – Balance, burnout, and learning when enough is enough33:23 – How to work with Megan and learn more about Room Refresh35:00 – Final thoughts and closing Megan's Links:Get your FREE Decluttering Guide: Stop Overthinking & Get a Quick Win This Week: https://www.go-simplified.com/how-to-start-videoInstagram: https://www.instagram.com/gosimplified/Instagram: https://www.instagram.com/simplifiedshop.ca/Instagram: https://www.instagram.com/simplifiedshop.us/Website: https://www.go-simplified.com/ Join This Mother Means Business : www.thismothermeansbusiness.com Laura's Links:• Website • Laura's Instagram • LinkedIn • Facebook • Pinterest • TikTok

In this episode, Laura takes you behind the scenes of This Mother Means Business Live—from the early fears and decisions that almost stopped it from happening, to the growth, risk, and massive expansion that brought this year’s event to life. She shares the real story of what it takes to build something at this level, the personal work required to hold it, and the moments—both chaotic and magical—that defined the experience. This is an honest reflection on leadership, support, and what it really means to step into something bigger than you thought you could handle.  In this episode you will hear:01:00 – The post-event “what now” feeling02:28 – Taking the leap in 2025 + first event experience04:00 – Hiring support + bringing in an event team04:49 – Financial realities + profitability lessons05:30 – Understanding sponsorship + building a “sponsor entity”06:30 – Early sponsorship conversations + community support08:03 – Moving from safe planning to playing bigger09:08 – The shift toward larger sponsorship + partnerships10:45 – Learning to ask boldly + “shoot your shot” mindset12:05 – Major sponsors + building the event ecosystem13:30 – Creating an experience (not just an event)16:00 – Gratitude for sponsors and partners16:45 – Personal growth + emotional challenges leading up to the event18:04 – Increasing support: therapy + trauma coaching19:27 – Defining personal success for the event19:30 – Laura’s unexpected personal goals for the day20:30 – Handling failure + staying resilient throughout the process22:36 – Behind-the-scenes logistics of event planning23:20 – The chaos of setup day24:34 – Meaningful moments with her team25:30 – Getting styled for the event + confidence boost26:30 – Last-minute challenges and problem-solving29:11 – The emotional impact of bringing the vision to life30:56 – VIP dinner experience + unexpected moments32:30 – Late-night setup + exhaustion33:30 – The night before the event + little sleep34:30 – Morning-of chaos + relatable behind-the-scenes momentsJoin This Mother Means Business : www.thismothermeansbusiness.com Laura's Links:• Website • Laura's Instagram • LinkedIn • Facebook • Pinterest • TikTok

In this episode, Laura sits down with content creator, maternal wellness advocate, and author Libby Ward to talk about what it really looks like to be honest about motherhood—both online and behind the scenes. They explore the pressure women feel to “get it right,” the impact of societal expectations, and why being radically honest with yourself is the starting point for everything—from parenting to business. This conversation is equal parts validating and empowering, especially for women navigating motherhood, ambition, and identity all at once.  In this episode you will hear:00:52 – Libby’s background and how she started sharing online02:14 – Life as a first responder spouse + default parenting04:03 – What life looked like in 2020 when she began creating content06:25 – Why honesty in motherhood felt “not allowed”09:51 – Growing a platform + the unexpected emotional weight10:14 – The reality of sudden visibility and being known online13:32 – Radical honesty: knowing your capacity and limits14:42 – Why there is no “arrival” in motherhood or business16:23 – The Rubik’s Cube metaphor for problem-solving19:34 – How Libby resources and supports herself daily21:53 – Returning to honesty as a daily practice24:18 – Personal responsibility vs. systemic pressures26:33 – Why self-blame is a waste of energy28:30 – “Delegate, let go, move on” mindset29:05 – Fear of showing up online as a business owner31:49 – Why not showing up costs you more than you think40:02 – Final advice: be yourself and stop overthinking Libby's Links:Instagram: https://www.instagram.com/libbyward/Website: https://libbyward.com/Facebook: www.facebook.com/libbywardofficialGet your copy of Honest Motherhood: https://libbyward.com/honest-motherhood-bookJoin This Mother Means Business : www.thismothermeansbusiness.com Laura's Links:• Website • Laura's Instagram • LinkedIn • Facebook • Pinterest • TikTok

In this episode, Laura dives into what it really takes to grow your business beyond the six-figure mark. This isn’t about mindset fluff or surface-level strategy—it’s about the practical, often uncomfortable shifts required to step into your role as a CEO. Laura breaks down why so many women stay stuck doing everything themselves, the hidden reasons behind it, and what actually needs to change to scale sustainably. If you’ve been feeling stretched, maxed out, or ready for your next level—this conversation will hit home. In this episode you will hear:01:00 – The transition from six figures to multi-six and seven figures02:27 – Why doing everything stops working03:33 – What’s actually on your plate? (time awareness)04:45 – Why you’re holding onto tasks longer than you need to05:34 – “I can do it, so I will” — the motherhood trap07:00 – The ego piece no one talks about08:39 – Why believing “you are the business” caps your growth09:35 – What a CEO actually does (real responsibilities)11:07 – Why the transition feels uncomfortable12:30 – The reality of stepping out of execution13:08 – Move 1: Audit your time13:30 – Move 2: Build your “only me” list14:13 – Move 3: Make the hire or delegation16:30 – Move 4: Redefining what a “productive day” looks like18:00 – Final thoughts: you didn’t build this to be the employee18:45 – Letting go of what no longer serves your growthJoin This Mother Means Business : www.thismothermeansbusiness.com Laura's Links:• Website • Laura's Instagram • LinkedIn • Facebook • Pinterest • TikTok

In this episode, Laura sits down with Erin Bury, co-founder and CEO of Willful, for a conversation about entrepreneurship, motherhood, boundaries, and building a business that supports the life you actually want. They talk about how Erin and her husband built Willful together, what changed when she became a mom, and why having kids sharpened her focus instead of limiting her ambition. Erin also shares her perspective on saying no, building a business around your strengths, and redefining success in a way that includes family, freedom, and real life. It’s an honest conversation about what it looks like to grow something meaningful without making your business your entire identity. If you’ve ever wondered how motherhood changes you as a founder, or what it really looks like to build with intention, this one will land. In this episode you will hear:00:03 — Meet Erin Bury01:12 — Erin’s career path and the story behind Willful03:52 — Why Laura became an early Willful customer04:39 — The personal experience that sparked the business06:33 — Why wills matter so much for parents of young children08:04 — Starting a business before kids and what shifted after motherhood09:52 — How becoming a mom sharpened Erin’s focus11:02 — The logistics of building a business while raising young kids12:41 — How moving to Prince Edward County changed Erin’s perspective14:00 — Planning ahead for mat leave as a founder16:28 — The flexibility entrepreneurship can offer mothers17:30 — Why saying no became essential20:07 — Boundaries, self-worth, and not needing to be available to everyone22:52 — How to say no without making it a hard no26:42 — Can women in early-stage business still create space?29:46 — Why founders should double down on their strengths31:37 — Erin’s advice on focus, delegation, and working in your zone of genius35:17 — Taking six weeks in Colombia while running a remote company36:57 — The example founders set for their teams38:24 — What Erin would tell herself as a newer mom and entrepreneur40:00 — Laura’s reflection on how motherhood changes in each season41:37 — Where to learn more about Willful Special offer for TMMB listeners: Erin has generously shared promo code TMMB, which gives you 15% off any Willful plan when you sign up at https://www.willful.co/ Erin's Links:Website: https://www.willful.co/Instagram: https://www.instagram.com/erinbury/Join This Mother Means Business : www.thismothermeansbusiness.com Laura's Links:• Website • Laura's Instagram • LinkedIn • Facebook • Pinterest • TikTok

In this episode, Laura breaks down why your business can feel heavy, inconsistent, and harder than it should — even when you’re doing everything “right.”She introduces the three core pieces required for ease in business — inner work, outer work, and infrastructure — and explains why focusing on just one is often what keeps women stuck.If you’ve been wondering why things aren’t clicking yet, this episode will help you see what’s really missing — and where to focus next.In this episode you will hear:00:01 — When Did Your Business Last Feel Easy?01:30 — Why It Feels So Hard (Even When You’re Doing Everything Right)03:00 — The Lie That You’re the Problem04:30 — The 3 Core Pieces: Inner Work, Outer Work, Infrastructure06:30 — Why Misalignment Keeps You Stuck08:00 — Laura’s Personal Experience with Burnout in Business09:30 — What Actually Creates Ease (and Why It’s Fixable)10:15 — Invitation to the Ease to Income Summit Register for the Ease to Income Summit: https://www.thismothermeansbusiness.com/easetoincomeJoin This Mother Means Business : www.thismothermeansbusiness.com Laura's Links:• Website • Laura's Instagram • LinkedIn • Facebook • Pinterest • TikTok

This episode is a little different — and such an important one.Laura is joined by Rhowena Adolfo Patel, founder of Mama Care Coach, for a conversation that weaves together business, motherhood, postpartum realities, and what it looks like to rebuild after closing a business. While this episode includes a candid conversation about the fourth trimester and the gaps in maternal care, it’s also deeply relevant for any woman in business navigating identity shifts, reinvention, and trust after a hard season.Rhowena shares the story behind her first business, Healing Mama Co, why she had to close it, and how that experience eventually led her to create Mama Care Coach. They also talk about the lack of practical postpartum education available to new moms, why so many women go into birth unprepared for recovery, and how Rhowena is now helping fill that gap through education that is honest, tactical, and deeply needed. In this episode you will hear:00:00 — Meet Rhowena Adolfo Patel and why this conversation matters02:13 — From financial planner to world travel to unexpected business idea03:42 — The postpartum products no one tells you about06:42 — Launching Healing Mama Co08:12 — Closing the business and the emotional aftermath09:19 — The 4 a.m. idea that became Mama Care Coach10:35 — Building a business from your own lived experience14:28 — What no one tells you about postpartum recovery15:30 — Why shame still exists around these conversations17:18 — Teaching people what questions they should be asking20:38 — The missing postpartum “care guide” in maternal health25:37 — What the fourth trimester actually means27:30 — Why Healing Mama Co had to close30:51 — The hidden challenges of a product-based business33:02 — Trust, resilience, and rebuilding after a hard season38:17 — What could have broken her — and didn’t42:06 — Why this business had to be built differently44:21 — Inside the Mama Care course and free prenatal intro class Rhowena's Links:Instagram: https://www.instagram.com/mamacarecoach/Website: https://www.mamacarecoach.com/Join This Mother Means Business : www.thismothermeansbusiness.com Laura's Links:• Website • Laura's Instagram • LinkedIn • Facebook • Pinterest • TikTok

This episode is an honest, grounding conversation about what it really takes to be a successful mom entrepreneur — beyond the highlight reels and traditional business advice.Laura unpacks the pressure so many women feel to chase a version of success that was never designed for their actual lives. She walks through the invisible weight of building a business while raising kids, the trap of measuring yourself against the wrong standards, and why feeling behind might have nothing to do with your effort — and everything to do with the framework you’re using.Inside this episode, you’ll hear a powerful reframe on success, sustainability, and what “real work” actually looks like when it’s woven into the margins of your day. If you’ve ever wondered why it still feels hard even when you’re doing everything “right,” this one will land. In this episode you will hear:00:08 — What does success actually look like for you?01:35 — The business playbook most moms were handed wasn’t built for their lives03:10 — The guilt split, comparison spiral, and the “does this count?” loop05:00 — You’re not failing — the framework might be failing you06:05 — Success as a mom entrepreneur is nonlinear08:10 — Define success for your current season, not your aspirational one09:35 — Sustainability matters more than hustle11:20 — Protecting your energy is part of the strategy12:30 — You’re working more than you think13:40 — Rewrite your definition of a successful week14:35 — Build around your real life, not someone else’s version of successJoin This Mother Means Business : www.thismothermeansbusiness.com Laura's Links:• Website • Laura's Instagram • LinkedIn • Facebook • Pinterest • TikTok

In this episode of This Mother Means Business, Laura Sinclair sits down with Tara Milburn, founder and CEO of Ethical Swag, a certified B Corp helping brands connect with people through meaningful, sustainable merchandise. What starts as a conversation about promotional products quickly becomes something much bigger: a powerful discussion about values-led leadership, motherhood, entrepreneurship, and building businesses that prioritize people, planet, and profit.Tara shares the winding path that led her from the sports and entertainment world to government work and eventually to founding Ethical Swag. She opens up about setting boundaries as a new mom long before flexible work was common, the influence of her parents on her values, and why she sees Ethical Swag as more than a company — it is a vehicle for demonstrating that profitable business can be built differently.In this episode you will hear: 00:00 Meeting Tara Milburn and the Mission Behind Ethical Swag 01:15 How Tara’s Career Path Took Shape 03:33 Starting Out with the Vancouver Canucks 06:20 Why Big Thinkers Change What We Believe Is Possible 07:14 Becoming a Mom and Redefining Work on Her Terms 10:28 Standing Up for Herself in Corporate Spaces 11:55 The Vancouver 2010 Olympic Bid Story 14:15 Moving to Cape Breton and Shifting Priorities 16:21 The Early Origins of Ethical Swag 18:41 Discovering the Real Customer for the Business 23:32 Staying Values-Led When Money Is on the Line 24:09 The Influence of Tara’s Parents on Her Leadership 28:37 What Ethical Swag Is Really Doing Differently 32:43 The Big Vision for Ethical Swag 32:57 Why Tara Believes in the Stakeholder Model 36:57 Where to Find Tara and Her Work Tara's Links:Instagram: https://www.instagram.com/ethicalswag/Website: https://ethicalswag.com/LinkedIN: https://www.linkedin.com/company/ethical-swag/Join This Mother Means Business : www.thismothermeansbusiness.com Laura's Links:• Website • Laura's Instagram • LinkedIn • Facebook • Pinterest • TikTok

In this episode of This Mother Means Business, Laura Sinclair explores a challenge many entrepreneurs quietly face: losing their own voice after consuming too much business advice. Inspired by a conversation with a prospective client who felt disconnected from her business after following too many “proven” formulas, Laura unpacks the difference between learning from mentors and unintentionally trying to become them.She shares why borrowing strategy can be powerful, but borrowing identity can leave you feeling out of alignment in your own business. If you’ve ever felt like your content, offers, or marketing started to sound like someone else — even if it was working — this episode will help you reconnect with what actually fits your life, voice, and values.In this episode you will hear: 00:07 When Too Much Advice Disconnects You From Your Business 01:02 The Relief of Hiring a Coach 01:40 When Your Business Stops Sounding Like You 02:26 Coaching Frameworks Are a Lens, Not a Mold 03:15 The Difference Between Strategy and Identity 04:49 Why Some Business Models Don’t Fit Your Life 05:56 Trusting Your Instincts in Business 06:30 Coaching Should Be a Conversation 07:12 Adapting Frameworks to Build Your Own Business 08:00 A Reflection for Your BusinessJoin This Mother Means Business : www.thismothermeansbusiness.com Laura's Links:• Website • Laura's Instagram • LinkedIn • Facebook • Pinterest • TikTok

This week on This Mother Means Business, Laura sits down with Dr. Amanda Tobe, an industrial-organizational psychologist and founder of Amanda Tobe & Associates, for a thoughtful conversation about the human side of entrepreneurship. Together, they explore public speaking anxiety, fear of judgment, career pivots, motherhood, mental health, and what it looks like to keep building a business while navigating life’s hardest seasons. Amanda also shares her personal journey of redesigning her career in her early 30s, building a practice rooted in career-focused psychological support, and moving through a recent breast cancer diagnosis with intention, openness, and support. In this episode you will hear:00:00 – Why mental health belongs in conversations about business00:33 – Meet Dr. Amanda Tobe and what an industrial-organizational psychologist does01:49 – The three main areas Amanda supports in her practice03:38 – Career pivots, public speaking anxiety, and entrepreneurial fears06:00 – Laura opens up about her own public speaking anxiety07:23 – The four fears underneath public speaking anxiety10:11 – Where to start when navigating fear and anxiety around visibility13:03 – Amanda’s career pivot and creating a passion-led business16:24 – How Amanda knew it was time to go all in19:36 – Balancing motherhood and entrepreneurship with intentional boundaries21:42 – How Amanda applies her own tools to the fears that come with business24:13 – Why no entrepreneur is immune to fear and self-doubt25:41 – Amanda shares her breast cancer diagnosis and how she is navigating it27:36 – Supporting yourself through a life ambush while running a business30:19 – Community, openness, and asking for help32:21 – Where to connect with Dr. Amanda Tobe Amanda's Links:Instagram: https://www.instagram.com/dr.amandatobe/Website: https://www.amandatobe.com/ Tickets for This Mother Means Business LIVE - Presented by CIBC Business Banking on April 1st, 2026 are available now! Get yours here: https://www.thismothermeansbusiness.com/tmmb-2026Join This Mother Means Business : www.thismothermeansbusiness.com Laura's Links:• Website • Laura's Instagram • LinkedIn • Facebook • Pinterest • TikTok

In this episode, Laura reflects on a powerful question that came up during a conversation with the Moms in Tech community: How do you know if you’re just going through something hard in your business—or if you’re actually on the wrong path? For many entrepreneurial moms, building a business can feel deeply aligned with family life, but it also comes with moments of doubt, exhaustion, and pressure. Laura shares a framework to help you distinguish between a temporary rough patch and a deeper misalignment in your work. Through practical reflection questions and honest insights from her own 11 years in entrepreneurship, she offers guidance for navigating these crossroads with clarity rather than reacting from emotional overwhelm. In this episode you will hear:00:08 — The question that sparked this episode02:30 — Why hard seasons in business can feel confusing03:22 — Signs you might just be in a rough patch04:54 — External challenges vs. deeper misalignment05:45 — Signs you may be on the wrong path07:14 — Why being on the wrong path doesn’t mean failure07:54 — The 90-day look-back test08:20 — The “fantasy test” for business clarity08:42 — The stripped-down question: would you still do this work if money didn’t matter?09:01 — Why clarity matters more than staying stuck in uncertainty10:03 — The question to ask yourself this week11:02 — Final thoughts on navigating the nonlinear journey of entrepreneurship Join This Mother Means Business : www.thismothermeansbusiness.com Laura's Links:• Website • Laura's Instagram • LinkedIn • Facebook • Pinterest • TikTok

In this episode, Laura sits down with hypnotherapist and coach Christina Woods for a fascinating conversation about the subconscious mind, limiting beliefs, and why so many ambitious women feel stuck even when they’re doing “all the right things.” Together, they unpack what hypnotherapy actually is (and what it’s not), how subconscious patterns shape behaviour, and why inner work is often the missing link between strategy and sustainable success. This episode is part education, part mindset shift, and part permission slip to explore deeper tools for growth. In this episode you will hear:00:00 — Meet Christina Woods + Why Hypnotherapy Matters01:04 — Leaving a 30-Year Corporate Career for a New Path04:40 — What Hypnotherapy Actually Is (and Isn’t)06:45 — Conscious vs. Subconscious Mind Explained07:19 — Are You “Under” During Hypnosis?07:46 — Choosing the Right Tool for Each Client09:40 — Why Entrepreneurship Requires Inner Work10:38 — Limiting Beliefs vs. Strategy Problems12:08 — Behaviour Change vs. Subconscious Rewiring14:48 — How Childhood Moments Shape Adult Patterns17:58 — Common Blocks in High-Achieving Women20:09 — The Hidden Resentment Many Women Carry21:00 — Losing Yourself in the “Performer” Identity21:13 — What Success with Hypnotherapy Feels Like23:35 — Why Personal Growth Work Never Ends24:31 — Christina’s Own Journey Through Inner Work26:11 — When to Seek Support + What Can Change26:57 — How Hypnotherapy Impacts All Areas of Life27:21 — Where to Connect with Christina Christina's Links:Instagram: https://www.instagram.com/christina.lwoods/Website: https://christinalwoods.com/Christina's Reset Room: https://christinalwoods.mykajabi.com/theresetroom Tickets for This Mother Means Business LIVE - Presented by CIBC Business Banking on April 1st, 2026 are available now! Get yours here: https://www.thismothermeansbusiness.com/tmmb-2026Join This Mother Means Business : www.thismothermeansbusiness.com Laura's Links:• Website • Laura's Instagram • LinkedIn • Facebook • Pinterest • TikTok

In this episode, Laura shares six honest, practical, and sometimes “spicy” truths every mom entrepreneur needs to hear about building a business while raising a family. Drawing from recent conversations with women inside her community, she breaks down the realities of pacing, seasons, expectations, support, and mindset — offering both encouragement and tough love for moms navigating ambition alongside motherhood. This episode is a grounding reminder that success is possible, but it may look different than you expected — and that difference is not a flaw, it’s strategy. In this episode you will hear: 00:00 — Introduction + Why This Conversation Matters 02:26 — Your Business May Grow at a Different Pace 04:50 — Understanding Seasons of Motherhood and Business 06:28 — Tough Love: Treat Your Business Like a Business 11:14 — Filter Your Sources of Advice 12:09 — Ask for Help (More Than You Think) 13:02 — Find Your People and Community 14:14 — Recap: Six Things Every Mom Entrepreneur Needs to Know 15:25 — Events, Scholarships, and Closing Thoughts Tickets for This Mother Means Business LIVE - Presented by CIBC Business Banking on April 1st, 2026 are available now! Get yours here: https://www.thismothermeansbusiness.com/tmmb-2026Join This Mother Means Business : www.thismothermeansbusiness.com Laura's Links:• Website • Laura's Instagram • LinkedIn • Facebook • Pinterest • TikTok

Some conversations leave you thinking differently about how business is “supposed” to look, and this is one of them. In this episode, Laura is joined by marketing consultant and entrepreneur Kelsey Reidl for a grounded, honest conversation about building a business that supports your life instead of competing with it. We talk about seasons of motherhood, sustainable growth, and what actually moves the needle when it comes to marketing — especially when your time and energy are limited. In this episode you will hear:00:00 — Meet Kelsey Reidl + shared mission in business01:38 — From nutritionist to marketer: an unexpected path04:50 — Following nudges and embracing “happy accidents”07:10 — Business before and after motherhood09:16 — Condensing a workweek without losing revenue12:03 — Working all-in during work hours vs. being present at home13:37 — Treating your business like a business17:29 — How her marketing runs with limited time20:17 — Why SEO and long-term visibility matter23:40 — A mom-friendly marketing plan24:08 — The 3 M’s of marketing framework27:25 — The power of in-person events and community29:12 — Where to connect with Kelsey Kelsey's Links:Website: https://www.kelseyreidl.com/Instagram: https://www.instagram.com/kelseyreidl/Instagram: https://www.instagram.com/waveforwomen/ Tickets for This Mother Means Business LIVE - Presented by CIBC Business Banking on April 1st, 2026 are available now! Get yours here: https://www.thismothermeansbusiness.com/tmmb-2026Join This Mother Means Business : www.thismothermeansbusiness.com Laura's Links:• Website • Laura's Instagram • LinkedIn • Facebook • Pinterest • TikTok

In this episode, Laura breaks down a major shift happening in online business and why strategies that worked in 2020–2021 aren’t producing the same results today. She explains why more content, better mindset, or chasing algorithms won’t fix slow sales if your business foundations aren’t solid, and walks through the core systems every business needs to create consistent growth, stability, and long-term success. In this episode you will hear:00:00 — Why business feels harder now than it used to02:27 — You can’t outgrow weak foundations04:50 — Why content alone doesn’t create sales07:13 — Mindset vs systems in business growth09:40 — The missing nurture phase most businesses skip12:06 — The four foundations every business needs13:30 — Why foundations matter more than tactics Tickets for This Mother Means Business LIVE - Presented by CIBC Business Banking on April 1st, 2026 are available now! Get yours here: https://www.thismothermeansbusiness.com/tmmb-2026Join This Mother Means Business : www.thismothermeansbusiness.com Laura's Links:• Website • Laura's Instagram • LinkedIn • Facebook • Pinterest • TikTok

In this episode, Laura sits down with Natalie Perkins, founder of PAUZ Health, for an honest and much-needed conversation about perimenopause, women’s health, and what happens when your body starts changing while you’re still building big things.They unpack what perimenopause actually looks like (hint: it’s not just hot flashes), why so many women are dismissed or misdiagnosed, and how supporting your health is not optional if you want to sustain energy, focus, and leadership as a mom and entrepreneur.This episode is part education, part validation, and part permission slip to stop “pushing through.”In this episode you will hear:00:00 – Welcome + introducing Natalie Perkins and PAUZ Health01:00 – Laura’s “2 a.m. insomnia” moment and realizing it might be perimenopause02:00 – Why women’s health conversations belong in business and entrepreneurship spaces04:30 – The turning point: learning about hormone therapy and getting proper support07:20 – What PAUZ Health offers: virtual menopause care, hormone health, and lifestyle support08:45 – Upcoming sleep programs and why sleep is foundational11:00 – Building a healthcare company from scratch: entrepreneurship without perfection15:00 – What is perimenopause, really?16:30 – Early signs: period changes as the first red flag18:00 – The hormone rollercoaster explained19:45 – Common (and surprising) symptoms:23:30 – Why “just living with it” isn’t the answer26:30 – The quiet risks: bone loss, heart health, brain health28:30 – Why awareness is the first step to prevention30:00 – High-achieving women, burnout, and the myth of “doing it all”33:00 – How to learn more about PAUZ Health and get started35:00 – Where to find resources, education, and community Natalie's Links:Website: https://pauz.health/about-pauz-healthInstagram: https://www.instagram.com/pauzhealth/Tickets for This Mother Means Business LIVE - Presented by CIBC Business Banking on April 1st, 2026 are available now! Get yours here: https://www.thismothermeansbusiness.com/tmmb-2026Join This Mother Means Business : www.thismothermeansbusiness.com Laura's Links:• Website • Laura's Instagram • LinkedIn • Facebook • Pinterest • TikTok

In this special solo episode, Laura shares a behind-the-scenes case study of a private client she’s worked with for nearly four years—someone who went from earning $39,000 in an entire year to celebrating a $52,500 cash month in January 2026.This isn’t a viral-moment success story or a one-off launch spike. It’s a realistic breakdown of how strong foundations, intentional systems, smarter pricing, delegation, and collaboration led to a business on track for a $500,000+ year—all while working full-time and becoming a new mom.If you’ve ever thought, “That kind of growth isn’t possible for me,” this episode is for you. In this episode you will hear: 00:00 – Why this episode is different + celebrating a $52,500 cash month01:15 – What this episode is (a realistic case study, not a one-off win)02:24 – Key nuance: selling to students who don’t have much money03:41 – The real problem: no systems, no intention, everything manual04:48 – Facebook group → email list → funnel (Kajabi)05:33 – Using segmentation to send the right offers to the right people06:50 – Delegation (VA, website expert, tutors)07:10 – Reminder: this growth happened over four years, not overnight09:33 – Major shift: moving out of 1:1 tutoring into a tutoring agency model10:56 – Year 1 results: $39K → ~$139K through systems alone12:28 – Two ways to grow: more customers or more value per customer14:23 – The biggest growth lever: selling to institutions, not individuals15:20 – The “gatekeeper” strategy: who already has trust with your audience?18:10 – Results of collaboration: bulk sales, stability, and scale22:44 – Laura’s growth framework recap25:05 – Ambition Mastermind opening soon + how to work with Laura Tickets for This Mother Means Business LIVE - Presented by CIBC Business Banking on April 1st, 2026 are available now! Get yours here: https://www.thismothermeansbusiness.com/tmmb-2026Join This Mother Means Business : www.thismothermeansbusiness.com Laura's Links:• Website • Laura's Instagram • LinkedIn • Facebook • Pinterest • TikTok

In today’s episode of This Mother Means Business, Laura is joined by Dr. Amy Athey — a psychologist and leader in sports performance psychology who has worked with elite performers in sport, military, and business.If you’ve ever thought, “This doesn’t apply to me, I’m not an athlete,” think again.Dr. Amy introduces the concept of the “corporate athlete” — and reminds us that if you’re pursuing motherhood, entrepreneurship, a career, or any kind of growth, you’re already in the game. The question isn’t whether you’re a high performer… it’s how you support yourself to sustain performance over time.This episode is a powerful conversation about nervous system regulation, resilience, mindset, and what it really takes to show up in your moments that matter — without burning out. In this episode you will hear: (00:00) Meet Dr. Amy Athey + the idea of “corporate athletes”(03:34) Elite performers still struggle with self-doubt — and why that matters(05:57) Sustainable performance over time (not one perfect moment)(07:38) The five foundations of high performance(09:14) Nervous system regulation vs. willpower(13:11) What to do when things go wrong (and they will)(14:59) Two tangible tools: breathwork + “what’s important now?”(17:23) The “inner coach” exercise (and why some of us need a new one)(20:11) If your inner dialogue is harsh: how to start shifting it(23:25) Why no one succeeds alone: coaches, support, and your village(25:02) Change: when the discomfort of staying the same becomes too big(28:40) Dr. Amy’s upcoming book + where to follow her Amy's Links:Instagram: https://www.instagram.com/dramyathey/Website: https://www.atheyperformance.com/ Tickets for This Mother Means Business LIVE - Presented by CIBC Business Banking on April 1st, 2026 are available now! Get yours here: https://www.thismothermeansbusiness.com/tmmb-2026 Join This Mother Means Business : www.thismothermeansbusiness.com Laura's Links:• Website • Laura's Instagram • LinkedIn • Facebook • Pinterest • TikTok

In this episode, Laura introduces the concept of Minimum Viable Marketing — a sustainable approach to marketing for mom entrepreneurs who are building businesses in real life, not ideal conditions.This conversation is about simplifying your marketing, reducing overwhelm, and focusing on the smallest set of actions that still move your business forward — especially in low-capacity seasons. In this episode you will hear: (00:00) Why Laura is returning to marketing conversations(01:15) Why daily posting and multi-platform strategies cause burnout(02:24) What “minimum viable marketing” means in low-capacity seasons(03:45) Choosing ONE primary visibility channel(04:47) Why your message needs to stay consistent (even if you’re bored of it)(06:05) Why relationships drive more clients than content(07:09) The four components of minimum viable marketing(08:30) Why repurposing content matters more than creating new content(09:31) How the free 30-day marketing plan app works Lovable App: https://tmmbmarketing.lovable.app/ Tickets for This Mother Means Business LIVE - Presented by CIBC Business Banking on April 1st, 2026 are available now! Get yours here:https://www.thismothermeansbusiness.com/tmmb-2026  Join This Mother Means Business : www.thismothermeansbusiness.com Laura's Links:• Website • Laura's Instagram • LinkedIn • Facebook • Pinterest • TikTok

In this episode of This Mother Means Business, Laura sits down with Stephanie Fournier, founder + CEO of People Agency, to talk about what it really looks like to build a fast-growing agency—without trying to do everything for everyone. They dig into long-term client relationships, referrals, reputation, leadership as a woman in male-dominated rooms, and the real sacrifices that come with building something big (while still being a present mom). It’s honest, scrappy, and full of “this is what it actually takes” energy.In this episode you will hear:(01:35) Who Stephanie is (and why intros are hard)(02:03) The moment she decided to change her career path(03:07) Corporate vs owning an agency(04:55) Why staying in your lane matters(05:51) Move one: resign + set up the business(07:22) Long sales cycles in this industry(08:45) Growth through long-term clients(09:14) Full-circle relationships + peers becoming decision-makers(11:59) Laura on sponsors: you’re always talking to humans(14:01) Where Laura finds relationships (events + intentional follow-up)(15:52) Reputation + integrity as the foundation(16:35) Laura’s referral rule: protect your name(18:44) Don’t burn bridges (your network comes back around)(21:32) Women in leadership: “aggressive” double standards(24:23) Women-owned business stats + male-dominated spaces(26:52) Training women (especially moms) to sell(27:35) The routines, the grind, and not unplugging(29:22) The trade-offs (and how she stays connected to her son)(30:40) Vision: incubating women-led businesses + fractional support(34:06) Where to find Stephanie + People Agency Stephanie's Links:Website: https://peopleagency.ca/LinkedIn: www.linkedin.com/company/pplagency Tickets for This Mother Means Business LIVE - Presented by CIBC Business Banking on April 1st, 2026 are available now! Get yours here:https://www.thismothermeansbusiness.com/tmmb-2026 Join This Mother Means Business : www.thismothermeansbusiness.com Laura's Links:• Website • Laura's Instagram • LinkedIn • Facebook • Pinterest • TikTok

In this episode of This Mother Means Business, Laura reflects on a conversation with a new client—a pregnant gym owner—and how it brought her back to her own experience of running a business while navigating early motherhood. From there, Laura explores why so many women feel a sense of heaviness in their businesses, why it’s not a mindset or motivation issue, and what that heaviness is really trying to tell you. If your business feels exhausting, overwhelming, or harder than it “should,” this episode will help you understand why—and where to start shifting things. In this episode you will hear: (00:05) Recording moment + episode intro(00:35) New client story: pregnant gym owner(01:40) Reflecting on early motherhood + business(02:45) When business feels heavy(03:35) “I just need more clients”(04:25) Why more clients don’t fix heaviness(05:25) Heaviness = over capacity(06:10) Capacity + decision overload(07:00) Cause #1: Misaligned focus(08:05) Not knowing what moves the business(08:55) Cause #2: Unsupported delivery(09:50) Boundaries, scope creep, systems(10:40) Cause #3: Decision overload(11:30) Heaviness as information(12:05) Diagnostic + closing thoughts Try the Heaviness Diagnostic: https://thismothermeansbusiness.lovable.app/Tickets for This Mother Means Business LIVE - Presented by CIBC Business Banking on April 1st, 2026 are available now! Get yours here: https://www.thismothermeansbusiness.com/tmmb-2026 Join This Mother Means Business : www.thismothermeansbusiness.com Laura's Links:• Website • Laura's Instagram • LinkedIn • Facebook • Pinterest • TikTok

In this episode of This Mother Means Business, Laura is joined by copywriter and brand strategist Evie Tavares for a real, grounded conversation about copywriting in the age of AI — and why the words you use still matter more than ever. Together, they explore what copywriting actually is, how to write in a way that feels human (not sleazy), where AI fits and where it falls short, and how motherhood shapes the way we show up, market, and set boundaries in our businesses. This episode is part practical, part reflective — and a reminder that clarity, integrity, and empathy are still your biggest advantages. In this episode you will hear:02:22 — What a copywriter actually does (and what “copy” really means) 03:05 — Copywriting = words that sell (websites, emails, sales pages, ads, etc.) 04:11 — Evie’s philosophy: strategy + empathy 04:58 — Laura’s AI confession: outsourcing “humanness” + creativity 07:48 — Using AI as a tool, not a takeover 09:24 — Where to start when you don’t know what to write 10:18 — Storytelling + “your life is the content” 10:45 — Create a story bank (Notes app) 11:01 — Creation over consumption (and how scrolling kills creativity) 12:57 — Anti-sleaze copy: what it is (and why it matters) 13:16 — What Evie won’t do: false urgency + fear/shame marketing 14:31 — Pain points vs. integrity: how to sell without punching people in the face 15:29 — The balance: “I see you here” + paint the bridge to what’s possible 16:19 — Choosing marketing tactics 18:08 — A “kick in the butt” can work… if it’s aligned and empathetic 20:02 — Laura on income-based marketing + why she doesn’t use it 20:58 — “Everything works” — but not everything works for you 21:10 — How Evie handles clients who want stronger marketing angles 22:55 — Messaging is the foundation: clarity, positioning, and repeating themes 23:45 — Why it’s hard to write when you’re too close to your own business 24:17 — Mom life + business boundaries: what Evie struggles with 24:54 — Practical boundaries: “phone away at 5pm” + work-life separation 25:40 — The grumpy cat/happy cat office sign (visual boundaries for kids) 27:00 — Laura’s approach: “10 minutes, then you get 100% of me” 27:30 — Being where your feet are (the real definition of balance) 28:10 — Seasons of motherhood + work: what changes as kids grow 29:34 — Choosing the season you’re in (and letting it be what it is) Evie's Links:Instagram: https://www.instagram.com/evietavaresbranding/Website: https://www.evietavaresbranding.ca/Listen on Apple - The Unfiltered Tea with EvieListen on Spotify - https://open.spotify.com/show/513Km0G9Sc6znXDmLSNoF6?si=4qRLGSK_RNitz-iDROKaIwTickets for This Mother Means Business LIVE - Presented by CIBC Business Banking on April 1st, 2026 are available now! Get yours here: https://www.thismothermeansbusiness.com/tmmb-2026 Join This Mother Means Business : www.thismothermeansbusiness.com Laura's Links:• Website • Laura's Instagram • LinkedIn • Facebook • Pinterest • TikTok