From CNN to Social Media: Pro Content Tips That Work

What does it really take to grow on social media right now — and why are some accounts suddenly going bananas while others stall?In this episode of Unknown to Known, TV news veteran Jamie Maglietta sits down with speaker and social media manager Shannon McKinstrie, a former CNN professional who understands both traditional media and today’s fast-moving digital landscape.Shannon shares how her CNN background shaped the way she thinks about storytelling, audience trust, and visibility — and how those same newsroom instincts can help business owners, creators, and professionals build stronger social media presence today.In this conversation, we cover:What’s actually working on social media right nowWhy your feed should function like a personal media channelHow to use Stories more strategically (without burning out)The biggest mistakes professionals make when showing up onlineHow traditional media credibility still matters — and how social media helps you earn itThis episode is especially valuable for entrepreneurs, speakers, authors, and professionals who want to grow visibility, attract opportunity, and show up with confidence on camera.🎧 Watch on YouTube or listen on Spotify and your favorite podcast platforms.00:05 – Introduction00:19 – Meet Shannon McKinstrie04:30 – Style, storytelling & on-camera presence05:17 – Influences & media inspiration09:30 – Social media strategy that actually works🔗 Guest Website: https://shannonmckinstrie.comUnknown to Known is hosted by Jamie Maglietta — a veteran TV news producer with nearly 20 years of experience producing for major networks. Today, she helps leaders, authors, and entrepreneurs show up on camera with clarity, credibility, and confidence as they build visibility through YouTube, podcasts, and social media.📺 Subscribe on YouTube: youtube.com/@oncamreadyResources + Links:(ON CAM) Ready: Checklist: https://www.oncamready.com/waitlist Substack:The Scroll Newsletter: https://oncamready.substack.comRiverside (Affiliate):Record your content with Riverside:  https://riverside.sjv.io/09VWrEDiscount Code: OCR15Brand Builders Group (Affiliate): https://ro474.infusionsoft.app/app/form/web-form-submitted121VidIQ (Affiliate): https://vidiq.com/oncamready