Front Loading

In this episode, Mike and AJ chat about the importance of frontloading the good stuff in Chapter One. Once your reader feels seen and you’ve introduced your book’s core message and promise, your next step is to make sure readers understand your framework, method, or process so they can start taking action within the first two chapters. Mike and AJ will also talk about how to give your readers an “early win” that motivates them to keep turning the page.

Episode 32 of the Don't Write That Book podcast, hosted by Mike Michalowicz, titled "Front Loading" was published on June 20, 2024 and runs 35 minutes.

June 20, 2024 ·35m · Don't Write That Book

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Summary

In this episode, Mike and AJ chat about the importance of frontloading the good stuff in Chapter One. Once your reader feels seen and you’ve introduced your book’s core message and promise, your next step is to make sure readers understand your framework, method, or process so they can start taking action within the first two chapters. Mike and AJ will also talk about how to give your readers an “early win” that motivates them to keep turning the page.

Episode Description

In this episode, Mike and AJ chat about the importance of frontloading the good stuff in Chapter One. Once your reader feels seen and you’ve introduced your book’s core message and promise, your next step is to make sure readers understand your framework, method, or process so they can start taking action within the first two chapters. Mike and AJ will also talk about how to give your readers an “early win” that motivates them to keep turning the page.

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Books/Resources Mentioned:

The Gap and the Gain

Connect with AJ & Mike:

AJ Harper, website

Write A Must-Read

AJ’s Socials:

Mike Michalowicz, website

Mike’s Socials:

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