Giving Attention | to Your Website and to Kids Who Need You

Your business's website, from your home page to the back pages full of detailed product information, is where you make that first impression on a shopper. To kick off our podcast, EAG chief marketing officer Jeff Randolph explains that up to 90% of a purchase decision is made during a visit to a company’s website before the prospect talks to a live person. Next, we’ll hear Jeff speak with Natalie Julien, President & CEO of CASA of Johnson & Wyandotte Counties. CASA stands for Court-Appointed Special Advocates. Natalie’s organization recruits and trains volunteers who are assigned to advocate for children in the foster care system. It’s each CASA advocate’s mission to know a child and work for what’s in that child's best interest. CASA volunteers help judges develop a fuller picture of a child’s life and make well-informed, child-focused decisions. Since 1985, CASA has empowered children who have experienced abuse and neglect by seeking a safe and permanent home for each child. CASA volunteers in Johnson and Wyandotte Counties dedicate more than 11,000 hours to children every year.