How Can I Utilize Sponsored Brand Placements for my Amazon PPC Campaigns?

Take your sponsored brands to the next level! Ad Badger PPC Campaign Manager Michael Tejeda sits down with Michael to talk about the evolution of Amazon’s sponsored brand placements. They break down Amazon’s automated bidding feature, how to adjust for rest of search, making decisions based on your goals, and more!  We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 What to expect in this episode 3:00 Michael’s Alaskan Adventure 6:35 Why Sponsored Brands? 10:23 Breaking Down Bidding 16:30 Adjusting for Rest of Search 20:00 Making Decisions Based on Goals 22:14 Should This Be An Optimization Habit? 24:26 New To Brand 29:30 Final Takeaways 🦡 Resources & Links The Wait Is Over… Search Term Reports For Sponsored Brand Ads Are Here Bidding On Branded Keywords: What Happens When You Turn Them Off? How To Quickly Lower ACOS Using Bulk Operations Making Sense Of New To Brand Metrics 🦡 📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing Join our next Amazon PPC webinar 💻 📢 Subscribe to our newsletter Look through all our show notes​​​​​ Book a call to discuss Amazon PPC strategy - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Michael Tejeda Senior Producer: Nancy Lili Gonzalez Podcast Coordinator: Catherine Cardenas Video and Audio Editor: Pedro Moreno  Graphic Designer: Vanessa Nieto