How Developers Actually Reach Players in 2026 | Chirag Ambwani Interview

Chirag Ambwani, SVP Gaming & Entertainment, Corporate Development & Partnerships at Sensor Tower, discusses the state of mobile gaming, monetization strategies, and the growing influence of AI and non-gaming categories.In this video:Mobile gaming surpasses $90B, with non-gaming apps also hitting record highsShort drama emerges as a fast-growing category, led by former gaming publishersBlended monetisation (IAP, subscriptions and ads) continues to drive growthPuzzle remains strong, while sports and racing declineLegacy titles like Clash of Clans and Candy Crush thrive through live opsAsia publishers dominate top-grossing chartsAI is reshaping workflows, optimisation and ad spendSensor Tower expands into PC, console and web store dataTimestamps00:00 Intro00:24 The State of Mobile Gaming: $90 Billion and Growing01:44 The Rise of Short Drama: Former Gaming Companies Lead the Way03:43 Why Blended Monetization (IAP, Subscriptions, Ads) Is Key06:20 Legacy Titles and the Dominance of Asia Publishers09:00 AI Usage: Optimizing Spend and WorkflowsLet's Connect👉🏻 X - https://x.com/pgbiz 👉🏻 LinkedIn Group - https://www.linkedin.com/showcase/pocketgamer-biz/?originalSubdomain=uk 👉🏻 Facebook - https://www.facebook.com/PGbiz👉🏻 Website - https://www.pocketgamer.biz Check out more world-class speakers sharing their insights and expertise at one of our events. You can find details of our next event here - https://www.pgconnects.com/next-event