How loyalty programs help you close the data gap in ecommerce, with Daniel Gawłowski

The goal of this episode is to inspire you to build a feedback loop between your loyalty program and data models in order to build a complete omnichannel view of the customer journey. As Daniel said: “It’s not magic, it’s engineering” Here’s what we discuss in the episode: How to use loyalty programs to enrich ecommerce data Suggestions for businesses who want to transform into data-driven businesses Real-life examples of how advanced data helps improve business goals: cross-selling, increasing basket size How a loyalty program can help you build a better churn prediction model Connect with us: Daniel Gawłowski: https://www.linkedin.com/in/gawlowski-daniel/ Nostre: https://www.valueships.com/nostre-data-science Irek: https://www.linkedin.com/in/iklimczak/ Open Loyalty: https://www.openloyalty.io/ Link to the Loyalty program builders podcast: https://www.openloyalty.io/podcast Contact: [email protected]