How PMMs can tie revenue with competitive intelligence w/ Clara Smyth

Timestamps:02:47 Clara's Journey into Competitive Intelligence03:45 Are Product Marketers Actually Marketers?05:10 The Role of Competitive Intelligence in Revenue Generation08:01 The Importance of Being Selfless in Product Marketing10:33 Ideal Structure for Competitive Intelligence13:02 Misconceptions about Competitive Intelligence16:22 The Power of Competitive Intelligence Newsletters19:21 Building a Content Creation Team21:31 Investing in Competitive Intelligence25:23 The Evolution of Competitive Intelligence28:20 Handling Internal Requests and Prioritizing Competitors34:00 Special Projects and Where to Find Clara Show Notes:Clara LinkedIn Back Office to Boardroom SpotifyBack Office to Boardroom Apple PodcastsHosted on Ausha. See ausha.co/privacy-policy for more information.