We're Not Marketers
BookmarkGabriel Bujold, Eric Holland, Zach Roberts
We're Not Marketers is a business podcast hosted by Gabriel Bujold, Eric Holland, Zach Roberts. It has 72 episodes, with the latest published January 2026.
B2B product marketers in SaaS businesses are feeling misunderstood. Struggling to position what they do internally. Colleagues not having one clear idea what they do either.What if there was a better way? This is We're Not Marketers.The new podcast for SaaSy B2B product marketers who want CEO buy-in on what they do. Get the weekly masterclass without the inflated tuition and entry-level requirements, just to get your foot in the door.Stop being overlooked and start listening.Hosted on Ausha. See ausha.co/privacy-policy for more information.
business ·en ·72 episodes
“I’m Just A Normal PMM Trying To Survive” (with David Lim)
The Anti-ICP Strategy: How To Use Your Website to Fire Bad Prospects w/ BX Studio
Strategy over fluffy jargon w/ Crystal Crouch
No salary is worth your soul with Hattie the PMM
Why Product Marketing only lives (and dies) in B2B tech with Garrett Jestice
Are you the Sales B*tch or the trusted PMM? w/ Drew Giovannoli
How curiosity didn't kill the cat w/ Amanda Groves
Being human is your coolest feature w/ Nick Power
Measure important stuff or die trying w/ Pranav Piyush
Why B2B events sucks for PMMs? (And why we’re starting our own)
Klue (battlecards) don't close deals, buying champions do
Become a Mini-CEO: Inside the PMM Consultant’s Playbook w/ Alex Virden
There is no line between brand and product marketing w/ Jon Itkin
PMMs, MarTech, and making AI actually useful w/ Phil Gamache
Why In-House PMMs Without Fractional Experience Are Missing Out?
"Create Once, Dominate Forever: Why 2025 Content Decisions Determine Your 2030 Success w/ Ross Simmonds
Why marketing research Is more than just 'talking to customers' w/ Ryan Paul Gibson
When Copy Gets Real: Why Getting Too Creative Actually Kills Conversion
Product marketers, paid landing pages are broken, w/ Tas Bober
The bottom of funnel (BOFU) gap: Why content marketers need product marketers w/ Lashay Lewis
Winning at Win-Loss: Why real research beats sales rep excuses w/ Ryan Sorley
Why most message testing is complete BS (and how to fix it)
Doing more with less as a solo PMM w/ Michele Nieberding
From SDR to CMO: Why the best sellers are marketers w/ Kyle Coleman
How to deliver outcome-based metrics as a PMM orchestrator w/ Chanel Chambers
RECAP - How to build influence as a PMM in 2025
Why your messaging briefs get thrown in the trash w/ Devin Reed
Building We're Not Marketers 💀 The Podcast Origin Story
Bet on Yourself: Lessons from Going Fractional as a PMM
Simplifying stories and learning in Product Marketing w/ Peter Kortvel
3 different ways of making your mark as a founding PMM? (especially when everything is against you)
From Jack of All Trades to Niche Mastery in PMM, with Rob Kaminski
Become an Unignorable PMM by finding your superpower
The True Role of PMMs with Rahim Kaba
Becoming the PMM 2.0: Advocacy, AI, and Product Strategy w/ Jess Petrella
The PMM Horror Stories LIVE for Halloween w/ Michele Nieberding
Become Sales Best Friend with Win-Loss Analysis w/ Matthew Reeves
Why most startup positioning is mushy and what to do instead w/ April Dunford
PMMs and the Art of Juggling Everything: Balancing Work, Life, and Mental Health
Are Product Marketers the Future CMOs? w/ Jeff Chase
How to get mad respect from your colleagues w/ Jarod Greene
Finding your special sauce as a Fractional PMM w/ Megan Pratt
Why being misunderstood in Product Marketing is actually your superpower
Embracing the Misfit: Emma Stratton's guide to “smart” product marketing
Job Roulette: When PMMs have to “bite the bullet” while job hunting
Boldness—What that should look like in B2B PMM w/ Julien Sauvage
Build an internal brand, using CI w/ Patrick Wall
Segmentation: How to deal with "let's get everyone" as a target
The one word most miss in “product marketing” w/ Becky Trevino
The most important role in B2B marketing w/ Dave Gerhardt
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