How to Build a Customer Lifecycle with Saumil Mehta: An EOFire Classic from 2021

From the archive: This episode was originally recorded and published in 2021. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. Saumil Mehta leads Square's Square Point of Sale and CRM business unit. His responsibilities include overall ownership and organizational management across multiple functional disciplines, including Product, Engineering, and Design. Top 3 Value Bombs 1. Square's mission is to democratize access and participation in the economy for traditional or underserved audiences. 2. As entrepreneurs, you can now use the most robust tools available to design an exceptional customer lifecycle that helps your brand be omni-channel friendly. 3. It is not too early to get started today in producing outstanding customer experiences and brand advocates. Visit for more information on how to start, run, and grow your business with Square - Square's Business Resource Center Sponsors HubSpot When you combine the power of Marketing Hub and Content Hub, you can have your best quarter, every quarter. Visit Hubspot.com/marketers to learn more ThriveTime Show: Attend the world's highest rated business growth workshop taught personally by Clay Clark and NOW featuring Rich Dad Poor Dad Author Robert Kiyosaki and Eric Trump at ThrivetimeShow.com/eofire Optimize: To chat with JLD about Optimizing your life, click here: EOFire.com/optimize