How To Create A Leading Social Media Advocacy Program With Danielle Guzman From Marsh McLennan

Want to unlock the power of your employees on social media? Join Sarah Goodall and Danielle Guzman who'll be sharing how Marsh McLennan built a powerful social media employee advocacy program. We'll be covering: The importance of building powerful employee voices and how it impacts brand presence.Strategies for empowering employees to become trusted advisors and thought leaders.Tailoring advocacy for different employees.Success stories from Marsh McLennan.Overcoming common challenges in employee advocacy with the help of AI.Long-term strategies to sustain a culture of Subject Matter Expert branding.Future trends in employee advocacy and the evolving role of AI.