How to introduce a new product into a mature industry; Oobli challenges US$40b sugar industry..

Get Noticed! Send a text.This episode is a must listen for any innovator challenging dominant market players with a product which can't force behaviour change, and which needs to tread carefully between consumer trials and B2B market penetration. Ali Wing, CEO of  Oobli, an innovative start up in California, explains how they are introducing the  world’s first sweet protein product, challenging the US$40bn sugar industry. Oobli is not another artificial sweetener, but a nature-identical, plant-derived sweet protein, created through biotechnology and fermentation.AWeber - free email marketing Grow, sell, and engage with your audience—simple email marketing in one place. Free trial.Search the whole Internet's podcastsListen Notes, The Best Podcast Search Engine#1 Release Distribution ServiceTell the World about Your Company with e-releases. $130 Off Newsmaker distribution.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/