How to Sell While You Sleep with Author & Industry Expert | Krissy Chin

How can experts, creators, and business owners turn their knowledge into income — and use it to attract press?In this episode of Unknown to Known, TV news veteran Jamie Maglietta sits down with author, podcast host, and digital business strategist Krissy Chin to break down how digital products and books can legitimize expertise, scale income, and support media visibility.Krissy is the co-founder of GROworkspace and K&C Creative and the author of Sell While You Sleep. In this conversation, she shares how experts can package what they already know into scalable offers — and why writing a book can play a powerful role in positioning, press, and credibility.Together, Jamie and Krissy explore how journalists, entrepreneurs, and creators can move beyond trading time for money by building digital products that work behind the scenes.In this episode, you’ll learn:How digital products help experts monetize their online presenceWhy a book can legitimize your expertise and attract media attentionThe difference between self-publishing and traditional publishing from a press perspectiveWhich digital offers work best for experts and creatorsHow collaboration and community drive growthWhy clarity comes after action — not beforeHow to build scalable offers so you can work less and live moreThis episode is especially valuable for journalists, consultants, authors, and creators who want to build sustainable income while growing visibility and authority.🎧 Watch on YouTube or listen on your favorite podcast platform.Krissy Chin is the co-founder of GROworkspace and K&C Creative, a podcast host, and the author of Sell While You Sleep: Turn Your Knowledge Into an Automated Online Business and Create a Life of Freedom. She and her business partner have helped thousands of multi-passionate entrepreneurs turn their expertise into digital offers, automated funnels, and professional websites — allowing them to work fewer hours while building profitable, flexible businesses. Krissy is a strong believer in the philosophy “done is better than perfect” and “with action comes clarity.”🔗 Learn more about Krissy:Website: https://www.kandccreative.com/workwithusGROworkspace: https://www.groworkspace.com/Book: https://amzn.to/3FzMzB5Instagram: https://www.instagram.com/thekrissychin_/00:00 – Intro00:10 – Meet Krissy Chin00:35 – GROworkspace & digital business foundations00:40 – Sell While You Sleep and early traction02:00 – Subscribing & building an owned audience04:55 – Conversation begins05:40 – Why Krissy decided to write her book06:28 – Virtual book clubs and community08:00 – How digital products legitimize expertise09:30 – Self-publishing vs. traditional publishing (KDP & press)11:00 – Marketing digital products and workshops13:00 – Building a Facebook summit with 45,000 participants15:00 – Collaboration and lead generation16:15 – Identifying your ideal customer and media alignment18:00 – Networking with the press20:00 – Working less with scalable offers22:45 – Top three reasons experts should create digital offers24:45 – “Done is better than perfect” & taking actionUnknown to Known is hosted by Jamie Maglietta — a veteran TV news producer with over 20 years of experience helping anchors, reporters, and experts deliver with impact. Today, she helps leaders, authors, and entrepreneurs show up with clarity, credibility, and confidence across podcasts, YouTube, social media, and television. Website & Visibility Program:Visibility Program: https://www.oncamready.com/Resources + Links:(ON CAM) Ready: Checklist: https://www.oncamready.com/waitlist Substack:The Scroll Newsletter: https://oncamready.substack.comRiverside (Affiliate):Record your content with Riverside:  https://riverside.sjv.io/09VWrEDiscount Code: OCR15Brand Builders Group (Affiliate): https://ro474.infusionsoft.app/app/form/web-form-submitted121VidIQ (Affiliate): https://vidiq.com/oncamready