How to Tap Consumer Trends, Attract Advisors, Ask Friends and Family for Money

I LOVE it when you leave a review on the podcast. I read every single one (and usually screenshot and send them to my husband—"look how nice people are!). Drop five stars, make my day :). I have female founder Maria Littlefield on the show today. If you don't know Maria, you know her business: Owl’s Brew is sold in 18 states across the country at retailers like Whole Foods, Trader Joe’s, Total Wine, Publix, GoPuff. Listen in and learn how she started, and how she's scaling her business.  LINKS Try Owl's Brew: www.theowlsbrew.com  Join the waitlist for the event connecting thousands of female founders IRL: www.femalefounderworld.com  Get the free 10-minute newsletter keeping 5k+ consumer brand builders in the know: www.femalefounderworld.beehiiv.com SHOWNOTES 5:00: Stay ahead of consumer trends in beverage 5:30: Going up against industry giants 07:45: Educating customers when you’re innovating in a new category 08:35: Maria’s approach to funding a physical product 13:00: How to get comfortable with asking friends, family, and connecting to invest 13:45: Events as a customer acquisition strategy.  16:00: Three tier system for distribution 19:00: Use vesting equity grants for advisors Learn more about your ad choices. Visit megaphone.fm/adchoices