How to Use Customer Referral Programs & Boost Bookings | Ep. #235

When things start returning to normal, do you want customers knocking down your door to book? I’m going to share a proven method to improve your chances.As a hospitality property owner or manager, you have to keep coming come up with imaginative ways to e

Episode 179 of the Hospitality Property School podcast, hosted by Gerry MacPherson, titled "How to Use Customer Referral Programs & Boost Bookings | Ep. #235" was published on March 22, 2021 and runs 12 minutes.

March 22, 2021 ·12m · Hospitality Property School

Summary

When things start returning to normal, do you want customers knocking down your door to book? I’m going to share a proven method to improve your chances.As a hospitality property owner or manager, you have to keep coming come up with imaginative ways to entice new guests, but as you know, this type of marketing can be expensive.It is less expensive to market to your existing guests than to find new ones.Getting a new customer is six to seven times more expensive than maintaining a current guest, but this business model isn’t sustainable forever.Your business can’t grow if you don’t expand your customer base. At some point, you’ll need to run marketing campaigns to attract new customers.This is why you need a customer acquisition strategy that won’t deplete your marketing budget.A customer referral program can do this. You leverage your existing guests to bring in new business.What are the most significant factors of hospitality property revenue?According to studies, retention and acquisition are first and second on the list. By merging both of these factors into one marketing campaign can be very beneficial for your property.If you can properly employ a customer referral program into your marketing strategy, you’ll get new customers without a lot of extra work. You set up the program and the rest will take care of itself.Don’t get me wrong, it will take some thought.The secret here is coming up with the right referral program that gets your current guests excited enough to participate.Whether you’re creating your first guest referral program or trying to improve the one you currently have in place, continue reading watching listening and I will share ideas in this episode that will help you create a referral program that drives bookings… ⇒ TO READ OR LISTEN TO THIS EPISODE ON KEYSTONE HOSPITALITY PROPERTY DEVELOPMENT:https://keystonehpd.com/ how-to-use-customer-referral-programs-boost-bookings-ep-235Get Your INNsider Tipshttp://keystonehospitalitydevelopment.com/Sign-up-for-INNsider-TipsJoin one of your private groupshttps://keystonehospitalitydevelopment.com/private-groupsSay hi on socialFacebook: https://www.facebook.com/KeystoneHDCTwitter: https://twitter.com/KeystoneHDCLinkedIn: https://www.linkedin.com/company/keystone-hospitality-developmentListen to The Hospitality Property School PODCAST herehttps://keystonehospitalitydevelopment.com/itunes-podcasthttps://www.spreaker.com/keystonehdcYouTubehttps://youtu.be/-yAnb8OKbdUA Division of Keystone Hospitality Property DevelopmentThis show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/3661083/advertisement

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