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How US Bank and Supergood Made an AI-Driven Campaign

EPISODE · Mar 4, 2025 · 35 MIN

How US Bank and Supergood Made an AI-Driven Campaign

from Decoding AI for Marketing · host Greg Stuart, Rex Briggs, Mike Barrett, Michael Lacorazza

Michael Lacorazza, CMO of US Bank, and Mike Barrett, Founder and CSO at Supernatural AI, set out to break the mold: to partner together on an advertising campaign for the large financial institution using innovative AI methods and achieving fast results. If you’re interested in how to partner with AI agencies to take your work to the next level, listen to this case study about “The Power of Us” campaign, and walk away with lessons for your own organization. For Further Reading:U.S. Bank CMO: Relationships Fuel Marketing TransformationInside the Campaign: How US Bank Used Artificial Intelligence to Fast-Track Its Latest AdsNate B Jones Substack Listen on your favorite podcast app: https://pod.link/1715735755

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How US Bank and Supergood Made an AI-Driven Campaign

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