How You're Holding Your Biz Back And You Don't Even Know It

Understand the Difference Between Marketing and Sales to Understand Where You're Stuck Marketing a business is everything that doesn't involve actually taking money. The money transaction is the sales part and that is where so many entrepreneurs fall down. For one reason or another, they get to the money part and simply stop.  Small business coach, Stephen Krausse, talks about when you get stuck in your sales process it's not during your qualification stage it's actually in the conversation with a potential customer stage. So what Stephen recommends is that you put on your curiosity hat and really get down to what the customer wants.  Steve shares, "rather than immediately go to, what can I do to get you to fill out a shopping cart? approach it with curiosity and say, you know, were you looking at the issues for x? Did you need a profit and loss statement for? Why? You know, do you need it? Because you're selling your business? Do you need it? Because you have a tax problem? Do you need it? Because you just want to review it? Yeah. Yeah. You know, and, and so instead of approaching these, these, and one thing that people will, you'll hear this is they'll call and say, what questions can I answer for you? That puts the work and, and, and the thought process on the customer? If I knew what questions I wanted you to answer I would call you, or I would Google them? Or I would look on your website. Yeah. So if you call me I'm going to be like, Well, I don't know. And that you might prompt something and we might have a discussion. But but the results you're going to get when you take the action are going to be better." When you are being curious rather than assumptive with a potential customer, you'll be more likely to close the sale at the end of the call. Understand your customer's need and you'll see that you're not really stuck your just in your own way.  Need help getting unstuck in your business sales?  Tap here and connect with Stephen.