Hype in entrepreneurial settings (Garud et al. 2025) | FT50 JBV

English Podcast Starts at 00:00:00Bengali Podcast Starts at 00:14:05Hindi Podcast Starts at 00:30:35German Podcast Starts at 00:44:11ReferenceGarud, R., Phillips, N., Snihur, Y., Thomas, L. D. W., & Zietsma, C. (2026). Hype in entrepreneurial settings. Journal of Business Venturing, 41(2), 106559. https://doi.org/10.1016/j.jbusvent.2025.106559Part of special issueHype and Entrepreneurship: Expectations, Exaggerations and Misrepresentations https://www.sciencedirect.com/special-issue/10S6P8J6MLKGuest Editors: Raghu Garud, Nelson Phillips, Yuliya Snihur, Llewellyn D.W. Thomas, Charlene Zietsma‌Youtube Channel⁠https://www.youtube.com/@weekendresearcher⁠Connect over linkedinhttps://www.linkedin.com/in/mayukhpsm/Welcome back to Revise and Resubmit 🎙️—the podcast where academic articles don’t just get read, they get gently, lovingly… questioned, prodded, and sent back into the world with a virtual “revise and resubmit.”Today, we’re walking into the noisy midway of entrepreneurship—the land of bold promises, beautiful decks, and futures drawn in hockey-stick curves 📈.Our feature:✨ “Hype in entrepreneurial settings”🧠 Authors: Raghu Garud, Nelson Phillips, Yuliya Snihur, Llewellyn D.W. Thomas, Charlene Zietsma📚 Journal: Journal of Business Venturing—a prestigious FT50 journal🏢 Publisher: Elsevier🗓️ Online: 18 November 2025, forthcoming in Volume 41, Issue 2 (March 2026)This article introduces a hype cycle for entrepreneurial settings with four stages: hyping, upswing, downswing, and revival.First, hyping 🚀: entrepreneurs use language to frame ideas, products, and ventures in ways that spark exciting future expectations—often before technical validation or economic feasibility are in place.Then, the upswing 🎢: a rapidly intensifying collective vision of the future takes hold. Audiences, investors, and media buy into the dream. Expectations soar, sometimes to unrealistic levels.Next, the downswing 💥: when those expectations aren’t met, momentum reverses. Disillusionment sets in. The once-celebrated assets can become stigmatized.Finally, revival 🔁: what was hyped and then tainted can gain a second life. Ideas and technologies are repurposed, reframed, and reinserted into new entrepreneurial efforts. Not every phenomenon completes the cycle, but the pattern helps us see how hype moves within and across fields.In this special issue introduction, the authors probe:What triggers shifts between these stages? ⚡When does hype help entrepreneurs mobilize resources, and when does it become a trap?How do phenomena like entrepreneurial “swagger” or the rise and fall of the “girlboss” reflect this cycle of celebration, collapse, and comeback?All of this appears in the Journal of Business Venturing, one of the top, FT50-listed journals—so we’re talking about theory with serious rigor behind the buzz.🎧 Before we dive deeper:Follow “Revise and Resubmit” on Spotify.Subscribe to our YouTube channel “Weekend Researcher” for visual breakdowns and weekend-friendly deep dives.You can also find us on Amazon Prime Music and Apple Podcasts, so add us to your academic listening playlist wherever you are.Huge thanks 🙏 to the authors—Garud, Phillips, Snihur, Thomas, and Zietsma—to Elsevier, and to the Journal of Business Venturing, a truly prestigious FT50 journal, for launching this special issue on hype and entrepreneurship.So as we get started, here’s the question I want you to hold onto:If hype can create futures, destroy reputations, and then quietly resurrect forgotten ideas, are entrepreneurs really architects of hype—or just actors caught inside its cycle? 🌊🤔