Identity Resolution: The Multibillion Dollar Industry

It’s the first episode in a brand-new season of The Marketing Insider, and we’re diving into one of the industry’s hottest topics – identity resolution. Frequent guest of the podcast, Claritas’ own CTO, Al Gadbut, joins to talk about the continued evoluti

Episode 28 of the The Marketing Insider: A Claritas Podcast podcast, hosted by Claritas, titled "Identity Resolution: The Multibillion Dollar Industry" was published on February 1, 2022 and runs 20 minutes.

February 1, 2022 ·20m · The Marketing Insider: A Claritas Podcast

0:00 / 0:00

Summary

It’s the first episode in a brand-new season of The Marketing Insider, and we’re diving into one of the industry’s hottest topics – identity resolution. Frequent guest of the podcast, Claritas’ own CTO, Al Gadbut, joins to talk about the continued evolution of identity graphs and how they should fit in your marketing strategy. Al also gives an update on where we’re at with establishing a gold standard for this technology (spoiler alert, there are no rules!) and he brings us up to speed on current and upcoming consumer data privacy regulations that have already changed since the last episode we recorded together. With a Winterberry Group forecast reporting that U.S. marketers are expected to have spent $2.6 billion on identity resolution programs by this year – a 188% cumulative increase over four years – this is one episode you’ll definitely want to tune in to. Listen to our privacy podcast: https://claritas.com/claritas-podcast/personalization-vs-privacy/ Read our identity graph blog: https://claritas.com/5-ways-an-identity-graph-can-boost-your-bottom-line/ Connect with Al: https://www.linkedin.com/in/al-gadbut-20a4a3/ Read a success story: https://claritas.com/case-studies/cs-metropcs/ Download more podcast episodes: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT Learn about Claritas and find your best customers: https://claritas.com Find us on Facebook: https://www.facebook.com/Claritas2.0/ Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ Follow us on Twitter: https://twitter.com/Claritas2_0

Episode Description

It’s the first episode in a brand-new season of The Marketing Insider, and we’re diving into one of the industry’s hottest topics – identity resolution. Frequent guest of the podcast, Claritas’ own CTO, Al Gadbut, joins to talk about the continued evolution of identity graphs and how they should fit in your marketing strategy. Al also gives an update on where we’re at with establishing a gold standard for this technology (spoiler alert, there are no rules!) and he brings us up to speed on current and upcoming consumer data privacy regulations that have already changed since the last episode we recorded together. With a Winterberry Group forecast reporting that U.S. marketers are expected to have spent $2.6 billion on identity resolution programs by this year – a 188% cumulative increase over four years – this is one episode you’ll definitely want to tune in to. Listen to our privacy podcast: https://claritas.com/claritas-podcast/personalization-vs-privacy/ Read our identity graph blog: https://claritas.com/5-ways-an-identity-graph-can-boost-your-bottom-line/ Connect with Al: https://www.linkedin.com/in/al-gadbut-20a4a3/ Read a success story: https://claritas.com/case-studies/cs-metropcs/ Download more podcast episodes: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT Learn about Claritas and find your best customers: https://claritas.com Find us on Facebook: https://www.facebook.com/Claritas2.0/ Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ Follow us on Twitter: https://twitter.com/Claritas2_0

Share this episode

Similar Episodes

071: The Capacity Problem: What to Do When You Add More Appointment Slots

Apr 7, 2026 ·26m

070: How and When to Discount Without Destroying Your Brand

Mar 24, 2026 ·31m

069: Behind the Scenes: Partner 015 , LexRx Marketing Shoot

Mar 18, 2026 ·19m

068: How Med Spas Are Recovering Millions Without Spending More on Ads

Feb 9, 2026 ·33m

10 Powerful Ways I Use ChatGPT-5 to Run All My Businesses

Dec 15, 2025 ·8m

How She Added $15k/Month to Her Salon Using AI | Ep 36 The Beauty Biz Pro Podcast

Nov 25, 2025 ·9m

Similar Podcasts

Marketer Insider Adam Caspary A podcast for marketers. You will get real and actionable insights through the study of successful companies, learn from some of the most respected and sought after marketers from all corners of the industry and stay up to date with what’s driving results in the marketing world today. This is for those that are prepared to take chances, seize opportunities and build meaningful careers. Med Spa Marketing Group Chat Alpha Aesthetics Partners Med Spa Marketing Group Chat is your insider's guide to the ever-evolving world of medical spa marketing. Join us as we dive deep into the strategies, tactics, and trends that can help your medical spa thrive in today's competitive landscape. Our experienced hosts—the marketing team behind Alpha Aesthetics Partners—share their insights, case studies, and real-world experiences, providing you with valuable tips and actionable advice to elevate your med spa's marketing game. Whether you're a seasoned industry professional or just starting in the field, this podcast is your go-to resource for staying ahead in the dynamic world of med spa marketing. Tune in, subscribe, and get ready to take your med spa's marketing efforts to the next level! In Camera Podcast In Camera Podcast Weekly insider legal marketing tips that will help you grow your practice. Liel Levy from Nanato Media and Grace Montealegre from Persist / Gacovino, Lake & Associates, present actionable takeaways that solve law firm marketing and business problems, all while promoting a multicultural and inclusive approach. Subscribe and join the legal marketing conversations nobody has invited you to participate in before. eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection Steve Hutt | Shopify and eCommerce Expert Running a Shopify store? You already know success isn't about finding the right app—it's about knowing which strategies actually work at your specific stage of growth.I'm Steve Hutt, and I've lived every level of the ecommerce journey. From eBay Power Seller shipping products from my garage, to co-founding and scaling VisionPros.com (an optical DTC startup) through to a successful exit, then spending 6+ years as a Shopify Merchant Success Manager helping 100+ brands from startup to enterprise scale, including working with teams at Tentree, Dr. Squatch, Bulletproof Coffee, Salt & Straw Ice Cream, MUD/WTR, Bokksu, and many more.Here's what makes this podcast different: I've been on both sides of the table.6+ years working inside Shopify gave me access to what's coming before most merchants know it exists. Building, scaling, and successfully exiting my own ecommerce businesses taught me what actually works when your money and reputation are on the line. That combination of insider a

URL copied to clipboard!