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Im Gespräch mit Alexander Preuss

EPISODE · Sep 28, 2023 · 19 MIN

Im Gespräch mit Alexander Preuss

from OOH Podcast · host Fachverband Aussenwerbung e.V.

Wie kann Aussenwerbung die ökologische Bilanz von Mix-Kampagnen verbessern? Darüber diskutieren Kai Thäsler und Alexander Preuss von bynd in der heutigen Ausgabe des OOH!-Podcast. Ausgangspunkt ist die neue Studie zu „Wirkung und Auswirkung. Wie Kampagnen durch OOH grüner werden.“, die der FAW und das Beratungsunternehmen bynd auf dem Werbewirkungsgipfel präsentiert haben.

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Im Gespräch mit Alexander Preuss

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