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Im Gespräch mit Arne Kirchem

EPISODE · Jan 7, 2021 · 22 MIN

Im Gespräch mit Arne Kirchem

from OOH Podcast · host Fachverband Aussenwerbung e.V.

Wie funktioniert Mediaplanung in Zeiten von Corona, Arne Kirchem? Die erste Ausgabe des FAW-Podcast 2021 dreht sich um die Veränderungen in der Komsumentenkommunikation, die das vergangene Jahr mit sich gebracht hat. Arne Kirchem, Mediadirektor DACH von Unilever, schildert die Herausforderungen in der Mediaplanung 2020 und die Rolle, die das Medium OOH im Mediamix des FMCG-Riesen Unilever spielt.

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Im Gespräch mit Arne Kirchem

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