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Im Gespräch mit Carina Specht

EPISODE · May 23, 2024 · 20 MIN

Im Gespräch mit Carina Specht

from OOH Podcast · host Fachverband Aussenwerbung e.V.

Wie können sich Marken klar gegen rechts positionieren? Eine Marke, die sich gegen den rechten Hass stellt, ist Bahlsen. Mit ihrer Kampagne „Hass geht uns auf den Keks“ #niewiederistjetzt haben sie nicht nur in der Fachpresse für Aufsehen gesorgt. Darüber spricht OOH!-Podcast Host Kai Thäsler mit Carina Specht, der Media Managerin des Hannoveraner Backwarenherstellers.

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Im Gespräch mit Carina Specht

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