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Im Gespräch mit René Lamsfuss

EPISODE · Jun 20, 2024 · 25 MIN

Im Gespräch mit René Lamsfuss

from OOH Podcast · host Fachverband Aussenwerbung e.V.

Wie werden Medien genutzt? Das beantwortet die Arbeitsgemeinschaft Mediaanalyse (agma), ein Zusammenschluss von Werbungtreibenden, Agenturen und Medien. Ziel ist, die Leistung von Werbeträgern und deren Nutzern zu analysieren. Wie das im digitalen Zeitalter funktioniert bespricht Host Kai-Marcus Thäsler mit René Lamsfuss, dem Vorstandsvorsitzender der AGMA und Chief Analytics Officer bei Publicis Media.

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Im Gespräch mit René Lamsfuss

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