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Im Gespräch mit Thomas Koch

EPISODE · Jul 24, 2025 · 35 MIN

Im Gespräch mit Thomas Koch

from OOH Podcast · host Fachverband Aussenwerbung e.V.

Was läuft schief in der Mediaplanung – und wie geht’s besser? Im OOH! Podcast spricht Host Kai Thäsler mit Thomas Koch, „Mr. Media“ und Autor des neuen Buchs „Sieben Schritte zur erfolgreichen Mediaplanung“. Anlass für die Folge ist genau dieses Buch – eine pointierte Anleitung für alle, die Media strategisch, wirksam und verantwortungsvoll denken wollen. Koch zeigt, warum DOOH als nachhaltiges Massenmedium heute wichtiger ist, denn je.

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Im Gespräch mit Thomas Koch

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