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Im Gespräch mit Volker Neumann, JOM

EPISODE · Jan 15, 2026 · 26 MIN

Im Gespräch mit Volker Neumann, JOM

from OOH Podcast · host Fachverband Aussenwerbung e.V.

Heute geht es um eine der wichtigsten Fragen für Werbungtreibende, Medien und Agenturen: Wie entwickelt sich der deutsche Werbemarkt im Jahr 2026? Zu Gast ist Volker Neumann, Geschäftsführer der Mediaagentur JOM. JOM veröffentlicht jedes Jahr eine vielbeachtete Prognose zur Entwicklung des Werbemarktes – und sorgt damit für viel Diskussionsstoff. Von ihm erfahren wir, wie sich der Werbemarkt 2026 entwickeln wird, welche Mediengattungen profitieren oder verlieren – und warum Out of Home auch im kommenden Jahr weiter wachsen wird.

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Im Gespräch mit Volker Neumann, JOM

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