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Im Spotlight: Annette Loechelt, Leiterin Ausbildung und Arbeitgebermarke, Provinzial Konzern

EPISODE · Sep 24, 2024 · 16 MIN

Im Spotlight: Annette Loechelt, Leiterin Ausbildung und Arbeitgebermarke, Provinzial Konzern

from Decoding Brands · host Colin Fernando - BrandTrust

Employer Branding in einem Konzern, welche Wirkung es erzielt und wie man die Positionierung in die Praxis übersetzt In der Folge ist im Spotlight: Annette Loechelt, Leiterin Ausbildung und Arbeitgebermarke im Provinzial Konzern Colin stellt Annette '5 schnelle Fragen': Wie geht ihr bei der Provinzial mit dem Thema Markenführung um? Speziell im Arbeitgeberkontext? Erkläre uns doch bitte das Zusammenspiel. Wie gestaltet sich die Arbeitgebermarke Provinzial? Wie ist sie aufgestellt? Wie seid ihr auf eure Positionierung „Perspektiven leben“ gekommen? Was können wir wirklich als Arbeitgeber, als Marke versprechen? Welche Wirkung hat „Perspektiven leben“ erzielt? Welche Herausforderungen warten auf dich und deine Kolleginnen und Kollegen im Bereich Employer Branding?

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Im Spotlight: Annette Loechelt, Leiterin Ausbildung und Arbeitgebermarke, Provinzial Konzern

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