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Im Spotlight: Carolin Kinder, Product Manager Bernette bei der BERNINA International AG

EPISODE · Nov 26, 2024 · 24 MIN

Im Spotlight: Carolin Kinder, Product Manager Bernette bei der BERNINA International AG

from Decoding Brands · host Colin Fernando - BrandTrust

Wie man eine Zweitmarke führt, warum Markenbotschafter so wichtig sind und Community Building In der Folge ist im Spotlight: Carolin Kinder, Product Manager Bernette bei der BERNINA International AG Bernette ist die Zweitmarke von BERNINA und eine junge Marke für Nähmaschinen, Stickmaschinen und Overlockmaschinen. Colin stellt Carolin '5 schnelle Fragen': Was bedeutet für dich Markenführung und wie sieht die Markenführung bei Bernette aus? Nährmaschinen und junge Leute - ist das ein aktuelles Thema? Braucht es die Marke Bernette? Welche Maßnahmen und Ansätze habt ihr umgesetzt, um die Zweitmarke zu etablieren? Welche Wirkung erzielt die Markenführung bei euch - qualitativ und quantitativ? Wie geht es weiter mit dem Thema Markenführung? Wird es an Relevanz gewinnen oder verlieren?

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Im Spotlight: Carolin Kinder, Product Manager Bernette bei der BERNINA International AG

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