Innovation In Practice | How MC Sonae Manages 100+ Tech Experiments Per Year

EXCLUSIVE: MC Sonae's Head of Tech Experimentation, Rafael Pires, reveals how Portugal's leading retailer has been pioneering retail innovation for 9 years straight.Rafael Pires shares insights live from the VusionGroup Podcast Studio at NRF Europe on:✅ Why "gut feeling" often beats complex evaluation matrices✅ How they filter 100+ annual tech initiatives down to executable pilots✅ The breakthrough in-store analytics that tracks customers like e-commerce✅ Why autonomous robots + AI will transform retail in the next 10 years✅ How to balance moonshot experiments with incremental improvements✅ The culture that allows failure and learning from "hype" technologiesRare behind-the-scenes look at how a major retailer actually makes technology decisions and manages innovation at scale.🎯 Essential for: Innovation managers, retail technologists, startup founders, and anyone interested in systematic experimentation.#RetailInnovation #TechnologyExperimentation #MCSonae #InStoreAnalytics #RetailTechThis podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy