Inside Colossus - Mailbag and Metrics - [Making Media, EP.16]

After a huge week for the show, we take stock and open the mailbag of questions we’ve received over the past month. Our usual interview-style episode will be out tomorrow with one of the most-watched public speakers in the world. Enjoy. For the full show notes, transcript, and links to the best content to learn more, check out the episode page here. ----- This episode is brought to you by Scribe. Scribe is the presenting sponsor of this episode of Making Media and the magic behind the Colossus transcripts. One of the best decisions we made at Colossus was transcribing all of our audio into a searchable transcript library. We had been using another provider up until the summer of 2022 but we were constantly having issues with accuracy if our audio was just the slightest bit impaired. Whether it's training sessions, internal Q&As, or for media purposes, the value of transcripts is huge. And we are not alone. Scribe is the transcription service that powers all of S&P Global - like CapIQ - and the client list includes our friends at Tegus. Go to joincolossus.com/scribe to unlock 150 minutes of free transcription and test their capabilities. ----- Making Media is a property of Colossus, LLC. For more episodes of Making Media, visit joincolossus.com/episodes. Stay up to date on all our podcasts by signing up to Colossus Weekly, our quick dive every Sunday highlighting the top business and investing concepts from our podcasts and the best of what we read that week. Sign up here. Follow us on Twitter: @ReustleMatt | @domcooke | @MakingMediaPod | @JoinColossus  Show Notes (00:02:16) - (First question) - The No Laying Up BUMP (00:09:38) - Experiment results from paid advertising for podcast audience growth   (00:12:38) - How paid growth works in Overcast (00:16:40) - Feedback to start incorporating based on takeaways from Making Media’s guests  (00:19:21) - How catering your content to different social media platforms could kill your brand   (00:22:18) - The value in being more intentional about everything  (00:23:23) - Not taking hail mary shots when experimenting with limited time and resources (00:25:02) - What the process is for adding new shows to the Colossus network and possible plans to expand the show roster  (00:27:16) - Measuring success when it comes to a podcast versus a podcast network  (00:28:34) - Whether or not Making Media would look different if they both did it full time   (00:29:48) - What we listen to outside of Colossus episodes