Inside PR #22 - Tuesday, August 29, 2006

Comments? Send us an email at [email protected], call us on the comment line at 206-600-4741, or leave us a comment on the Inside PR show blog.This week on InsidePR, Terry welcomes guest host Michael Seaton from The Client Side in David's absence. Michael and Terry discuss public relations from the client's perspective. They play audio comments from Michael himself and Francis Wooby, and  David Jones contributes the first-ever Lake-Cast. Finally, Terry does his segment of "Inside PRoper English", and plays this week's contribution from Chris Clarke. Show Notes00:28 Terry introduces the show, and invites listener feedback through email at [email protected], the comment line at 206-600-4741, or leave a comment on the Inside PR show blog.01:18 With David away, Michael Seaton from The Client Side is guest co-hosting in his place. Michael explains how he became a contributor on Across the Sound. 04:12 Terry talks about the first-ever negative comment to the show. 05:15 Terry plays an audio comment from Francis Wooby, who comments on the ethics meme.08:24 Terry plays an audio comment from none other than Michael Seaton on the research discussion Terry and David had on IPR #18. 12:40 Michael tells listeners a little more about himself.15:36 David Jones corresponds from Lake Simcoe, hence the term Lake-Cast.19:25 Terry and Michael discuss public relations from the client's perspective, and how clients can get the most out of their agency relationships. Michael cites the book "A New Brand World" by Scott Bedbury. 23:00 Terry says the idea of the right fit or proper relationship is the key to a great agency/client relationship. Terry's twin brother, who works in marketing and promotions, calls it "the final 5%". Terry thinks it might be worth more. 28:20 Michael believes you have to understand not only your business but the clients' business as well. Also, it's important to be a thought leader, because you need someone who keeps the client on top of trends. 29:30 Terry adds that it's important to be good listeners and give teh advice the client needs to hear and not the advice the client wants to hear. 33:13 Terry introduces and plays Chris Clarke's segment for the week.36:12 Inside PRoper English for the week: reticent37:17 Michael's blog can be found at theclientside.blogspot.com. He and Terry talk about a potential "Client Side" podcast in the works, so be on the lookout for more information on Michael's blog in the next few weeks.41:05 Terry thanks Michael for stepping in this week. He closes the show and invites listener comments: through email at [email protected], call us on the comment line at 206-600-4741, or leave us a comment on the Inside PR show blog. Also, Terry welcomes listeners to the Inside PR Blubrry site.Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.