Interactive Voice Ads

Episode 34 of the UX Soup podcast, hosted by User Driven Strategies, titled "Interactive Voice Ads" was published on April 20, 2021 and runs 20 minutes.

April 20, 2021 ·20m · UX Soup

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Summary

Could I interest you in a free cup of coffee? Advertisements that interact with you via voice recognition are in development. Could these actually work? In what use cases would they be appropriate? What are the UX issues that need to be addressed so that advertisers do not turn off their target customers? Chris and Lisa discuss these topics and more in this week's episode. Questions? Comments? Email us at [email protected]

Episode Description

Could I interest you in a free cup of coffee? Advertisements that interact with you via voice recognition are in development. Could these actually work? In what use cases would they be appropriate? What are the UX issues that need to be addressed so that advertisers do not turn off their target customers? Chris and Lisa discuss these topics and more in this week's episode.

Research on in-vehicle commerce

Research on chatbots

Episode Transcript

Questions? Comments? Email us at [email protected]

Chris on LinkedIn

Lisa on LinkedIn

Strategy Analytics UX Innovation Practice

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