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Interview: Kevin Chesters, co-author of The Creative Nudge, on why great creativity requires discomfort, not consensus

EPISODE · Feb 4, 2026 · 1H 1M

Interview: Kevin Chesters, co-author of The Creative Nudge, on why great creativity requires discomfort, not consensus

from Behavioral Science For Brands: Leveraging behavioral science in brand marketing. · host Consumer Behavior Lab

In this episode, we speak with Kevin Chesters, author of The Creative Nudge and ex-CSO at Ogilvy UK, about the behavioral science of creativity. Kevin explains how small tactics can boost creativity, why time pressure kills it, and how organizations can build a culture of lateral problem solving. 

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Interview: Kevin Chesters, co-author of The Creative Nudge, on why great creativity requires discomfort, not consensus

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