Interview with Dave Rogenmoser of the Entrepreneur Alliance | #016

Dave Rogenmoser is an entrepreneur and digital marketer who has helped successfully build and grow profitable businesses.  He's made a positive impact on the world of entrepreneurial education through his group and program, The Entrepreneur Alliance. Listen in on Dave's story as he shares experiences from his humorous kickoff into entrepreneurialism to the costly overlook that resulted in his biggest business fail. Please advise: This interview contains extremely valuable information and has been formatted to benefit, educate, and entertain its audience.   Episode Discussions: The importance of a minimum viable product The key to having a centralized hub  The importance of always leading with value How meaty content benefits your website How effective Facebook Ads have been to Dave's business   01:47 Interview intro -Founder of Pivot & scale -Webinar Bootcamp -Payfunnels   02:47  Dave's start into the entrepreneurial and marketing journey. - Started "Eiffel Tower Beer Sales" at the age of 6 -Inspired by: "Rich Dad Poor Dad", "The Four-Hour Work Week", "Think and Grow Rich" -Launched Fraternity recruitment software 05:32  Mindshift in Marketing :  - Mylittlebowbox.com took 6 days from idea to launch -22 sales from Facebook Ads +Adam and Dave discuss: 1."Ready Fire Aim" mentality The miracle that is Facebook Ads  07:49  How effective Facebook Ads have been to Dave's clients and business +The importance of selling  +Having one channel you're good at  +Getting the right ad in front of the right person/stranger… "Facebook is better than anybody else in the world like that"  09:51  Marketing lessons learned over the years -Figure out your minimum viable product is  -Focus on converting cold traffic with a profitable converting funnel  -The process for The Entrepreneur Alliance: -Lead with value using story (delays sale slightly but increases profitability) -The concept of reciprocity and why it works 16:10  Building meaty and legit content for website articles -"Generating leads for us even if the traffic turns off" -Skyscraper technique   18:28  Biggest Failures, "Growing Broke", and cash flow -Dave's experience with webinar funnel course "6k success" -Adam's rapid expansion with his business   21:20  "There's a difference between learning how to make money and learning how to build a business" - Dave Rogenmoser 22:17  Final thoughts and takeaways:  "If you're yourself and authentic, it works so much better. When I started being more authentic, the right people were really attracted to that." "As a marketer, be yourself, take some risks. Be passionate about what you're passionate about and the right people will come to you."    Mentioned in this episode: The Entrepreneur Alliance Pivot & scale Webinar Bootcamp Payfunnels "Pre-Suasion" - Robert Chaldini - "Rich Dad Poor Dad" - Robert Kiyosaki "The Four-Hour Work Week" - Timothy Ferriss "Think and Grow Rich" – Napoleon Hill Backlinko   Contact Adam: [email protected]   Click here to subscribe via iTunes Modern Marketing on Stitcher Modern Marketing on Pocket Casts