Investor Connect - 513 - Charles Sunnucks Author of The Company Valuation Playbook

In this episode, Hall welcomes Charles Sunnucks, investor and author of "The Company Valuation Playbook". "Apple, Amazon, Tesla, Microsoft – great companies perhaps, but are they great investments? While there are a variety of investment styles an investor might apply, investing over any reasonable period ultimately boils down to a simple reality – if you overpay for a stock you are likely to get stung, and if you underpay then odds are you will profit. Therefore, to stack the deck in your favour when investing, the ability to value a company is vital. The Company Valuation Playbook introduces you to the industry-standard tools used by professionals globally to value companies and their shares. These valuation tools can be applied by anyone, no matter their experience. All you need is a computer, the internet, and a bit of common sense." Charles is a successful professional investor. Formerly a fund manager at Jupiter Asset Management, he has lectured at Cambridge University, made multiple TV appearances commenting on markets, and actively co-managed a London stock exchange-listed investment fund. University educated in China, he speaks fluent Chinese, and is both a Chartered Financial Analyst, and a Chartered Alternative Investment Analyst. Charles shares the inspiration behind writing his book and gives Hall a breakdown of the core areas. He discusses who may benefit the most from reading it and what surprised him the most while writing. You can purchase Charles's book at www.companyvaluationplaybook.com. Charles can be contacted via email at [email protected], and via LinkedIn at www.linkedin.com/in/charles-sunnucks. Music courtesy of Bensound.